Sony announces UK pricing for its flagship Master Series LCD and OLED TVs

Sony announced its new Master Series of TVs back in July, but one key piece of information was missing. Pricing. Just how much would these flagship LCD and OLED TVs cost?

Well, Sony has chosen IFA 2018 to reveal all, and the good news is the pricing seems perfectly reasonable.

Opt for a set from the AF9 OLED range and you can expect to pay around £2999 for the 55in model and £3999 for the 65in model.

That's around the going rate for a flagship 4K OLED TV and matches rival models such as the LG OLEDE65PLA pound for pound (at the time of writing, at least).

Sony's ZF9 range of LCD sets is also only available in two screen sizes - in this case, 65in and 75in. The former will cost around £2799, while the latter will set you back £4999. Again, these aren't astronomical amounts when you consider the flagship specs of both of these ranges.

Of course, we'll have to wait until we get the TVs in our test rooms to give our definitive verdicts, but our first impressions of both the KD-65AF9 and KD-65ZF9 were extremely promising...

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Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.