NEWS: Virgin Media to offer Channel 4 in high-definition

Cable TV operator Virgin Media has struck a deal with Channel 4 to offer a selection of C4 programming in high definition via Virgin's TV-on-demand service.

The deal also gives Virgin Media the option of carrying the soon-to-be-launched C4HD linear channel.

Malcolm Wall, Virgin Media's CEO for Content, says: "We are delighted to be adding Channel 4 to our growing line-up of high-definition programming."

Virgin Media customers can already catch up on Channel 4 shows free of charge for up to seven days after transmission, and watch the latest US dramas and comedies on a pay-per-view basis, via the 4oD service.

Technorati Tags: cable tv, Channel 4, HDTV, Virgin Media

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.