Ultra-high-end Californian audio brand Magico has announced its new floorstanding loudspeaker model, and you might have to sit down after you've heard how much it costs. Retailing at £450,000 in the UK, the M7 expands Magico's reputation for super-expensive products made from super-premium materials. Let's not forget that 2020's flagship M9 launched at close to £1,000,000 per pair. Imagine having those in your front room...
On the subject of the uber-expensive M9, the M7 take much of their heritage and DNA from Magico's flagship performance speaker. The new four-way floorstander was conceived, according to the company, to be "a more accessible version of the M9". Accessibility, clearly, is a relative term to Magico.
The new model's heritage, though, is truly reflected in its internal technology. The M7's drivers are designed to eliminate distortion, with the 28mm diamond-coated tweeter (the same as the M9's) optimised for reduced distortion, greater power handling and "massive dynamic capability". The 12.7cm mid-range, meanwhile, uses an aluminium honeycomb core sandwiched between two layers of graphene-infused carbon fibre for what Magico promises is "the highest-performing 5-inch (12.7cm) midrange ever developed".
There's also a 23cm midbass with a newly-designed basket assembly, alongside a 30.5cm bass driver which employs the same honeycomb and graphene set-up as seen with the midrange. More generally, the M7's cabinet enclosure is designed as a carbon fibre shell for minimised distraction and negligible internal resonances for reduced damping.
Magico’s bespoke crossover system also appears to be super high-end. The four-way network takes high-end components and integrates six drive units into a virtual point source to make the drivers sound united as a single whole. Similarly, the speakers' support technology provides a stable footprint to massively reduce noise and give "perfect" coupling to the floor.
The Magico M7 will begin shipping in the first quarter of 2024. The price of installing a pair is a whopping £450,000 in the UK, with an approximate US price of $375,000 (varies across retailers).
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