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IFA NEWS: Sony loses more distractions with world's first digital noise-cancelling headphones

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New MDR-NC300D in-ear model claims to cut up to 98.4% of ambient noise with advanced digital processing

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Sony MDR-NC300D

Also new is a simpler budget in-ear noise cancelling design: the MDR-NC33 uses 13.5mm Neodymium-magnet drivers, and runs for 100 hours on a single AAA battery.