You can buy a 48-inch LG OLED TV for just £799 (opens in new tab) right now at all good UK stores. This is not a drill. That's an excellent price for a premium TV tech set, and, for just £100 more, you can grab the 55in model, the LG OLED58A1, at £899 (opens in new tab).
The A1 is LG's entry-level OLED series for 2021. It doesn't feature all the same treats and technologies as the top-end OLEDs but it looks like a great way to get a taste of the action for a very reasonable outlay and, if a 48iner isn't enough for you, then there are also deals on the 55in (£899) (opens in new tab), 65in (£1299 (opens in new tab)) and even the mighty 77in (£2499) (opens in new tab) version of the A1.
The LG OLEDA1 series uses the same Alpha 7 Gen 4 picture processor as the B1 (just above in the range) and is still a very smart 4K HDR OLED TV with all the benefits of the apps and streaming services available on LG's webOS TV operating system.
LG OLED TV deal
LG OLED48A1 48in OLED TV
£899 £799 at AO.com (opens in new tab)
Pick up LG's entry-level OLED for 2021 at its lowest-ever price. Not one we've tested but expect vibrant colours and deep blacks. There are no HDMI 2.1 sockets but it does still have eARC (opens in new tab) and ALLM (opens in new tab). Check the widget below for the best price on bigger A1 TVs.
The are, of course, one or two downgrades on the B1 series to consider. The A1 uses a 60Hz rather than 120Hz panel, and it does without any HDMI 2.1 sockets. That makes it less well suited to next-gen gaming than its more premium siblings, but it could be an excellent option for non-gamers who want a low-cost OLED for movies and TV.
With eARC still onboard, it will be able to passthrough a Dolby Atmos signal to any Atmos-enabled soundbars or speakers that you attach. It's also compatible with the Dolby Vision dynamic HDR standard and Dolby Vision IQ, both of which should help squeeze out the best possible picture performance without you having to do much adjustment work.
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Take a look at the entire LG 2021 TV line-up