Freeview Play is coming to more devices in the coming months, which Freeview claims will make it the most widely-adopted catch-up TV platform in the UK. The free catch-up and on-demand service will launch on TVs made by Blaupunkt, Hisense, Sharp and Toshiba in 2017.
The service is already available on TVs and set-top boxes from around 20 brands, including Panasonic, Humax, LG and JVC. It lets viewers watch terrestrial shows on catch-up by simply scrolling back in time on the electronic programme guide, instead of loading the dedicated catch-up service.
According to Freeview's boss, the addition of these new partners shows just how fast the platform is growing. "I'm delighted to welcome Blaupunkt, Hisense, Sharp and Toshiba to the Freeview Play platform," said Guy North, managing director of Freeview. "
"Our ambition is to take Freeview from 'what comes with your telly' into an active choice for a broad range of viewers," he said. "The market for Freeview Play is very big. From the core Freeview constituency of 10 million homes, to those currently paying a monthly subscription who are looking for a better deal."
