The best headphone deals 2025: AirPods, Bose, Sony and more
Save on our expert pick of the world's best headphones and earbuds

Whether you’re shopping for a pair of headphones and earbuds, if you know where to look it’s often possible to find deals on everything from the latest AirPods to wired over-ears – and you don’t have to wait for one of the year’s big sales events like Black Friday or Boxing Day.
With Amazon Prime Day set to return in July you might have thought forking out for a new pair now would be a mistake, but we keep this page populated with the best deals all year round, so you don’t necessarily need to wait.
Of course, there’s more to being featured down below than just a hefty discount. You won’t find any pairs here that our in-house team of expert reviewers hasn’t fully tested, so not only will you be getting a great deal, you’ll be spending your money on a top-quality, What Hi-Fi-approved pair of headphones, too.
The list often includes What Hi-Fi? Award winners, and other class-leading models from our various headphones buying guides, so don’t buy a new pair of headphones without checking this page first.
At the top you’ll find the best deals for shoppers in the UK, but if you’re across the pond you can jump straight to the best US headphone deals section further down the page.

As the managing editor of What Hi-Fi?, with over a decade of headphone reviewing experience, I've tested hundreds of pairs and lived with many of the best you can buy, so I know a good deal on a good pair when I see one! Trust me, nothing listed below would be a poor purchase.
UK headphone deals – earbuds
Sony WF-C510 was £55 now £40 at Amazon (save £15)
The best wireless budget earbuds out there, the WF-C510 feature 22 hours of battery life, IPX4 splash resistance, Bluetooth 5.3 and an Ambient Aware mode. They set the benchmark for sound quality at this price too. A great choice if you can stretch beyond the Earfun Air (below) but don't need the noise-cancelling functionality of the pricier model-up Sony WF-C710N.
What Hi-Fi? Award winner
Sony WF-C700N was £100 now £57.50 at Amazon (save £42.50)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sport-friendly earbuds are well worth even their non-discounted price. You'll need to opt for the lavender ones to bag them at their very cheapest, but the other colours are only £1.50 more. The WF-C700N offer 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance, plus noise-cancelling. Now succeeded by the brand-new £100 WF-C710N. What Hi-Fi? Awards winner
Earfun Air was £60 now £35 at Amazon (save £25)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right. We've seen these drop to £22 before, but this is still a great opportunity to pick up the most affordable, yet decent, budget buds around. Five stars
Apple AirPods Pro 2 was £229 now £189 at Amazon (save £30)
Apple’s flagship AirPods Pro 2 ANC earbuds are five-star favourites and a must-have for iOS die-hards. They boast impressive ANC, a hugely enjoyable sound, along with plenty of new features such as adaptive audio and conversation mode. This minor saving is on the model with the USB-C case, just in case you thought you were getting an older Lightning case instead. Five stars
Sony WF-1000XM5 was £259 now £199 at Sevenoaks at (save £60)
The exemplary Sony WF-1000XM5 wireless earbuds sound more detailed, refined and accomplished than ever. They also pack in some of the most extensive features available for the price. Not many rival wireless buds can touch them, and while this modest discount has been bettered by some margin, it's still a decent price for these class leaders.
What Hi-Fi? Awards winner
Price check: £199 @ Amazon
We've only just reviewed the Sony LinkBuds Fit, so imagine our surprise when we saw that the sales had already treated the sporty, comfortable and robust-sounding buds to a substantial discount on the green pair (although the black ones are only a few quid more). Deals on new gear can be hard to come by, meaning it's well worth taking this discount seriously, especially if you're a dedicated runner or aspiring athlete.
Bose QuietComfort Earbuds (2024) was £180 now £139 at Amazon (save £41)
Of all the headphones on this page, these stellar earbuds are some of the freshest you'll find. Despite the fact that we only reviewed the Bose QuietComfort Earbuds (2024) in late October, the white ones already discounted. Remarkable value for a five-star pair if you can't afford the flagship Bose Ultra or Sony XM5 pairs above. Five stars
JBL Live Pro 2 was £129 now £89 at Amazon (save £30)
A significant step up from the flock of sub-£100 cheap wireless earbuds, allowing you to access better sound quality without having to make the jump to more premium options from the likes of Bose, Sony and Sennheiser. They’re an entertaining listen, easy to use and manage to pack in a lot of useful features, including noise-cancelling. Five stars
Technics EAH-AZ40M2 was £129 now £100 at Amazon (save £29)
No noise cancellation, but you can still expect a detailed, robust sound, as well as solid comfort levels, on-bud controls and a clean, crisp sonic profile from the Technics EAH-AZ40M2. Excellent value if you don't need ANC and you're working with a tight budget. If you do want ANC, the four-star next-model-up Technics EAH-AZ60M2 are £129 at Amazon
Shure Aonic 3 was £209 now £160 at Scan (save £49)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Shure Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better – especially at this discounted price.
What Hi-Fi? Awards winner
UK headphone deals – over-ears
Bowers & Wilkins Px7 S2e was £379 now £224 at Amazon (save £155)
With the Px7 S3 now on the scene we would expect the five-star Bowers & Wilkins PX7 S2e wireless noise-cancelling headphones to be available at a reduced price on a regular basis. Available in Anthracite Black for just £224 (or Ruby Red for £269) they back up their extremely stylish design with an insightful, clean and focused sound.
Dali IO-8 was £599 now £499 (save £100) at Peter Tyson
Combining a great build, premium feel and excellent sound, the brand-new Dali IO-8 set the performance benchmark at this lofty price. £100 is the first major drop we've seen, but stocks are running low at some retailers, so we don't know how long this deal will be around for.
If you’re tempted by the Dali IO-8 (above) but worry that they may lack a certain je ne sais quoi, the five-star Bathys from French brand Focal are some of the best wireless over-ear headphones you can buy. Offering the kind of cinematic performance that’s rarely found in wireless headphones, and for a price that’s the lowest we’ve seen since last year’s Black Friday, this is a great deal on a sensational pair of cans. Five stars.
The WH-1000XM4 have been succeeded twice since we first reviewed them, but Sony seems to be keeping them around at a heavily discounted price. That's good news is you don't have the extra £200 for the newest ones, and it's worth remembering that the XM5 are only £80 more, but they're still a good option alongside the Sennheiser Momentum 4 (below). Five stars
Bowers & Wilkins Px8 was £599 now £409 at Peter Tyson (save £191)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. It's not often you see such a fine pair of over-ear headphones reduced by a healthy figure, although this price only applies to the Dark Forest colour. Five stars
Sony WH-1000XM5 was £379 now £243.06 at Amazon (save £135.94)
With their WH-1000XM6 successors now on the scene these wireless noise-cancelling headphones are no longer Sony's latest and greatest, but it pretty much guarantees they'll be discounted until stocks run out. This isn't the cheapest we've seen them for, and this price is only for the Smoky Pink version (the white ones are about £30 more), but they're still a good buy.
What Hi-Fi? Awards winner
Sony WH-CH720N was £99 now £69 at Amazon (save £30)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done. What Hi-Fi? Awards winner
RØDE NTH-100 was £150 now £109 at Amazon (save £41)
Be as critical or as casual in your listening as you like, the Røde NTH-100 will put you fully in the picture with their highly revealing sound. If you want budget closed-back over-ears, these are outstanding value even at their original price, but with this drop, they're a steal. What Hi-Fi? Awards winner
Sennheiser Momentum 4 Wireless was £310 now £199 at Amazon (Save £111)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although we have seen these drop to £179 during Black Friday and Prime Day.
Five stars
Sony WH-CH520 was £60 now £33.69 at Amazon (save £26)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. It only applies to the white pair, but the others are only a few pennies more. If you want noise cancellation, Sony's model-up £70 WH-CH720N are your best bet. Five stars
Grado SR80x was £130 now £105 at Amazon (save £25)
If you can't afford the Grados above but are set on an open-back design, the more affordable SR80x siblings are excellent value for money – and also current Award winners. Five stars
Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10)
Not a huge discount by any means, but these wired headphones were already the best value at their level. An exceptional pair of over-ear headphones that deliver premium sound quality in an affordable package. What Hi-Fi? Award winners
Read our Austrian Audio Hi-X15 review
Despite being released four years ago, these wired headphones are as sonically capable, comfortable to wear, and built to last as they always have been. A £50 saving makes the package even sweeter and keeps them close to the lowest price we've ever seen. A very attractive option if you're looking to up your listening experience. Five stars
Beyerdynamic DT 900 Pro X was £249 now £189 at Wex (save £60)
If you’re looking for a quality pair of closed-back headphones at this price, put the Beyerdynamic DT 900 Pro X at the top of your shopping list. Once you have a listen you’ll be glad you did. Detailed, comfortable, classy – they tick all the boxes. Five stars
Beyerdynamic T1 3rd Generation was £999 now £699 at Amazon (save £300)
The latest Beyerdynamic T1 open-back over-ears are a step up in performance and compatibility from their predecessors and are among the best wired headphones at this price. Grab them at this very generous discount while you can. Five stars
US headphones deals – earbuds
Sony WF-1000XM5 was $300 now $198 at Amazon (save $102)
The superb Sony WF-1000XM5 are still the best wireless earbuds in this space, packing in some of the most extensive features available at the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome for bargain hunters.
What Hi-Fi? Awards winner
Earfun Air was $65 now $36 at Amazon (save $29)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right – and are now down to just $36 if you tick the coupon box. A decent buy if you're looking for budget buds at this affordable price, though we have seen them drop to $30 before. Five stars
Sennheiser Momentum True Wireless 4 was $279 now $200 at Amazon (save $79)
Eight years into the true wireless game, Sennheiser remains as competitive as ever in the premium space. These noise-cancelling Momentum 4 True Wireless offer a rich feature set and performance, and now a much kinder price tag since launch. Five stars
AirPods 4 with ANC was $179 now $169 at Amazon (save $20)
Any discount on such a new pair of AirPods is welcome. The AirPods 4 with ANC cram in so many flagship features with effective sound-blocking and improved sound at this mid-range price – though we would argue that the higher-performing AirPods Pro 2 for $199 (below) are better buys for not much more money.
Four stars
AirPods Pro 2 was $249 now $239 at Amazon (save $10)
Apple’s current flagship ANC buds are our five-star favourites and they don't often get big discounts. With impressive ANC, a hugely enjoyable sound that’s powerful, dynamic and subtle, along with personalised spatial audio and new Apple-centric features, the AirPods Pro (2nd gen) are easy to recommend, but we have seen them a fair bit cheaper than this. Five stars
Technics EAH-AZ60M2 was $228 now $168 at Amazon (save $60)
Expect a detailed, robust sound, as well as solid comfort levels, decent active noise cancellation good on-bud controls. The spirited, likeable Technics EAH-AZ60M2 offer a solid alternative to some of the market-leading earbuds. Four stars
Beats Studio Buds+ was $170 now $130 at Amazon (save $40)
We called the Beats Studio Buds "a neat true wireless solution that represents one of the best affordable alternatives to Apple’s AirPods we’ve seen so far". And these '+' versions supposedly improve on them. So, what are you waiting for, Beats fans? Four stars
Beats Fit Pro was $200 now $123 at Amazon (save $77)
If you’re looking for an AirPods alternative for exercise, these comfortable, feature-packed, fun-sounding and sport-friendly Beats Fit Pro are easy to recommend. The innovative new wingtip design promises a more secure fit for active lifestyles, while the presence of a Beats app for Android allows non-Apple users to get more involved in the earbuds' features. This price only applies to the Stone Purple ones as seen in the picture. Four stars
Shure Aonic 3 was $249 now $219 at Amazon (save $30)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better buds at this level – especially at this discounted price.
What Hi-Fi? Award winners
US headphone deals – over-ears
Sony WH-CH520 was $80 now $38 at Amazon (save $42)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one (although it's only on certain colours). Want noise-cancelling? Sony's model-up $98 WH-CH720N (below) is our recommendation. Five stars
Sony WH-CH720N was $150 now $98 at Amazon (save $52)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.
What Hi-Fi? Awards winner
Sony WH-1000XM5 was $400 now $298 at Amazon (save $102)
The latest and greatest Sony WH-1000XM5 over-ear wireless noise-cancelling headphones are best in class in their premium field, and this fantastic saving makes them even better performance-per-buck value.
What Hi-Fi? Awards winner
Sennheiser Momentum 4 Wireless was $380 now $277.45 at Amazon (Save $102.55)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although the biggest discounts are only on particular colours. Solid alternatives to the Sony XM5 above. Five stars
Bowers & Wilkins Px8 was $599 now $510 at Amazon (save $89)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. This price is only on the tan colour, but the black ones also have a small discount of $20. Five stars
Apple AirPods Max was $549 now $480 at Amazon (save $69)
Apple’s very first over-ear models are a five-star hit: superb-sounding, noise-cancelling wireless cans with a stylish and luxurious design. Worth it if you're after a premium pair. Both the older Lightning connection model and newer USB-C model are available. Five stars
Beyerdynamic Amiron was $449 now $399 at Walmart (save $50)
When it comes to the five-star Beyerdynamic Amiron headphones, comfort is king. The earcups and headband are made of Alcantara microfibres and micro velour, which is as luxurious as it sounds. But they're not just comfortable; they sound fantastic too. Five stars
Headphone deals FAQ
Bose or Sony – which headphone brand has the best deals?
Between them, Bose and Sony take up a lot of our recommendations in both the wireless earbuds and wireless headphones catgeory. And because of their success and consequent popularity, it's no surprise that they both feature heavily in year-round headphones deals at Amazon and other technology retailers such as Best Buy and John Lewis.
So it's a tough call and really depends on the models and their discounts. Generally, though, Sony pairs are the go-tos at the more affordable price points as Bose doesn't compete there. And even in the mid-market and premium sectors, they typically undercut Bose alternatives come sales time.
That said, Bose tends to deliver slightly better active noise cancelling technology, so if that is your biggest priority and there isn't much in price between two pairs, you may be best siding with Bose.
If you are struggling to pick between two rival discounted models – say, the Sony WH-1000XM5 and Bose QC Ultra headphones – our general Sony vs Bose headphones or model-specific comparison articles should help:
- Premium wireless ANC headphones: Bose QuietComfort Ultra Headphones vs Sony WH-1000XM5
- Premium wireless ANC earbuds: Bose QuietComfort Ultra Earbuds vs Sony WF-1000XM5
- Older headphone models: Bose QC45 vs Sony WH-1000XM4
When is the best time to buy headphones?
You'll always be able to find a good headphone deal no matter the time of year, but you'll typically see the biggest savings and best-ever prices during sales events such as Black Friday and Cyber Monday (November), with Amazon Prime Days (in July and October) and Boxing Day (December) also seeing prices slashed more so than the rest of the year.
MORE:
These are the best wireless headphones and best wireless earbuds you can buy
Our pick of the best hi-fi and audio deals and best speaker deals
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Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.
- Harry McKerrellSenior staff writer
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