But a mammoth 75in 4K screen for just £1500? It could be an early contender for bargain of the year.
This 4K LCD TV comes with a Freeview HD tuner and Freeview Play, which gives you access to the UK's main catch-up services, including BBC iPlayer, ITV Hub, All4 and Demand 5.
More after the break
Other video apps, such as Netflix and YouTube, are available through Hitachi's smart TV platform, smarTVue. Connections include three HDMI inputs, two USB ports and an optical output.
Hitachi's 75in 4K TV is available now, exclusively from Argos, for £1500.