75in 4K HDR TV for under £1.5k: is this Hitachi the bargain of the year?

Hitachi (now manufactured by Turkish company Vestel, which also owns budget TV brand Finlux) is no stranger to offering big TVs for small budgets.

But a mammoth 75in 4K screen for just £1500? It could be an early contender for bargain of the year.

For that price, you can barely get a good 55in 4K OLED TV for £1500, let alone a 75in screen. Sony's current flagship 4K LCD TV, the 75in ZD9, will set you back around £7000.

The last time we tested a Hitachi TV – a 50in Full HD for £380 – it failed to make an impression, but this 75in giant has all the ingredients of a decent smart TV.

This 4K LCD TV comes with a Freeview HD tuner and Freeview Play, which gives you access to the UK's main catch-up services, including BBC iPlayer, ITV Hub, All4 and Demand 5.

Other video apps, such as Netflix and YouTube, are available through Hitachi's smart TV platform, smarTVue. Connections include three HDMI inputs, two USB ports and an optical output.

In terms of HDR, the TV supports the standard HDR10 format. There's no word yet on whether it also supports the dynamic alternatives of HDR (HDR10+ and Dolby Vision) or the broadcast-variant HLG.

Hitachi's 75in 4K TV is available now, exclusively from Argos, for £1500.


Bristol Sound & Vision Show 2018: everything you need to know

What Hi-Fi? deals of the week

Panasonic 2018 TVs: 4K, LCD, OLED - everything you need to know

Sony 2018 TVs: 4K, HD, LCD, OLED - everything you need to know

Blue Planet II – 4K Ultra HD Blu-ray review

Is Spotify making its own speaker?

Kashfia Kabir
Hi-Fi and Audio Editor

Kashfia is the Hi-Fi and Audio Editor of What Hi-Fi? and first joined the brand over 10 years ago. During her time in the consumer tech industry, she has reviewed hundreds of products (including speakers, amplifiers and headphones), been to countless trade shows across the world and fallen in love with hi-fi kit much bigger than her. In her spare time, Kash can be found tending to an ever-growing houseplant collection and hanging out with her cat Jolene.