I've found the 12 best Prime Day deals on What Hi-Fi? Award winners

By Becky Roberts
published

The best of the best: class-leading products that have got juicy discounts in the Prime Day sale

best Prime Day deals on What Hi-Fi? Award winners
(Image credit: Future)

All sorts of tech products are discounted in this year's Amazon Prime Day sale, from TVs to headphones, soundbars to hi-fi. But when it comes to quality, some of them can be a bit... questionable. But not here. Oh no. Below we have rounded up the best Prime Day deals on only the best products we have tested, at Amazon but also at rival retailers who have undercut the retail giant or who have an unignorable deal themselves.

Every product below has not only earned a perfect five stars from us but also won a coveted What Hi-Fi? Award, signifying that they are a class leader in their product category at their respective price point. If you're looking for the best of its kind, you have found it.

So what do we have? There's a lowest-ever price on some of our favourite wireless headphones, a deal so good on the best mid-priced speakers that they enter budget speaker territory, and an unprecedented £40 saving on a portable Bluetooth speaker that could well soup up your summer. And that's just for starters...

Buy one of these What Hi-Fi? Award winners and you will not be disappointed (and that's rarely a guarantee when you're shopping for Prime Day bargains).

The best Prime Day deals on What Hi-Fi? Award winners

Sony WF-C500 wireless earbuds90now£56 at Amazon (save £32) Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0, and are available between £56-59 depending on which colour you opt for – black, white, orange or mint. Read our Sony WF-C500 review

Sony WF-C500 wireless earbuds <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09FKGJ1CB%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £90 now £56 at Amazon (save £32)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0, and are available between £56-59 depending on which colour you opt for – black, white, orange or mint.
Read our <a href="https://www.whathifi.com/reviews/sony-wf-c500" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">Sony WF-C500 review

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Bowers &amp; Wilkins 607 S2 Anniversary speakers was £549 now £329 at Richer Sounds (save £220) Our favourite mid-priced standmounters have been knocking around below £500 for some time, but you can now save £220 on the original price. A no-brainer if you're in the market for speakers that will work a treat for smaller spaces and still deliver punchy, detailed sound. Deal also at Sevenoaks and Peter Tyson Read our Bowers &amp; Wilkins 607 S2 Anniversary Edition review

Bowers & Wilkins 607 S2 Anniversary speakers <a href="https://fan.go2jump.org/aff_c?offer_id=6217&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.richersounds.com%2Fcatalog%2Fproduct%2Fview%2Fid%2F119159%2Fs%2Fbowers-wilkins-607-s2-anniversary-edition-black%2F" data-link-merchant="richersounds.com"">was £549 now £329 at Richer Sounds (save £220)
Our favourite mid-priced standmounters have been knocking around below £500 for some time, but you can now save £220 on the original price. A no-brainer if you're in the market for speakers that will work a treat for smaller spaces and still deliver punchy, detailed sound.
Deal also at <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-50986-bowers-wilkins-607-s2-anniversary-edition-bookshelf-speakers.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"" data-link-merchant="richersounds.com"">Sevenoaks and <a href="https://www.awin1.com/awclick.php?awinmid=38326&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fpetertyson.co.uk%2Fbowers-wilkins-607-s2-anniversary-edition-standmount-loudspeakers" data-link-merchant="petertyson.co.uk"" data-link-merchant="sevenoakssoundandvision.co.uk"" data-link-merchant="richersounds.com"">Peter Tyson
Read our <a href="https://www.whathifi.com/reviews/bowers-and-wilkins-607-s2-anniversary-edition" data-link-merchant="whathifi.com"" data-link-merchant="petertyson.co.uk"" data-link-merchant="sevenoakssoundandvision.co.uk"" data-link-merchant="richersounds.com"">Bowers & Wilkins 607 S2 Anniversary Edition review

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LG OLED65C2 65-inch OLED TV (2022)&nbsp;was £2699 now £1398 at Amazon (save £1301)Read our LG OLED65C2 review

LG OLED65C2 65-inch OLED TV (2022) <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09W65BR8S%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £2699 now £1398 at Amazon (save £1301)
Last year's C2 is the best-value premium TV out there, hands on. The current award-winner may now have a successor in the <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">£2449 2023 C3 model, but it's the pick of the two when it comes to performance-per-pound credentials thanks to this stunning 45 per cent Prime Day discount. As well as a great all-round picture and intuitive operating system, it's got a flawless set of next-gen gaming features.
Read our <a href="https://www.whathifi.com/reviews/lg-oled65c2" data-link-merchant="whathifi.com"" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG OLED65C2 review

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Sony WH-1000XM4 wireless noise-cancelling headphones was £350 now £197 at Amazon (save £153) Sony’s premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great at this level, not least at their lowest-ever price. The go-to wireless headphones if you can't afford the new £315 WH-1000XM5. Read the Sony WH-1000XM4 review

Sony WH-1000XM4 wireless noise-cancelling headphones <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2FSony-WH-1000XM4-Cancelling-Wireless-Headphones-Black%2Fdp%2FB08C7KG5LP%2F%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £350 now £197 at Amazon (save £153)<a href="https://www.amazon.com/dp/B0863FR3S9?tag=hawk-future-20&linkCode=ogi&th=1&psc=1&ascsubtag=hawk-custom-tracking-20" data-link-merchant="amazon.com"" data-link-merchant="Amazon UK"">
Sony’s premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great at this level, not least at their lowest-ever price. The go-to wireless headphones if you can't afford the new <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2FSony-WH-1000XM5-Cancelling-Wireless-Headphones-Black%2Fdp%2FB09Y2MYL5C%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="amazon.com"" data-link-merchant="Amazon UK"">£315 WH-1000XM5.
Read the <a href="https://www.whathifi.com/reviews/sony-wh-1000xm4" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"" data-link-merchant="amazon.com"" data-link-merchant="Amazon UK"">Sony WH-1000XM4 review

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Chromecast with Google TV&nbsp;was £60 now £40 at Amazon (save £20)Read our Chromecast with Google TV review

Chromecast with Google TV <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0BG5WZYH3%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £60 now £40 at Amazon (save £20)
Google's Chromecast is a user-friendly, featured-packed media streamer with all the apps you already know and love. Whatever you want to watch, you can do with Chromecast. Plus, you'll get a great 4K HDR picture, and Dolby Vision and Atmos support. It's all you could ever really ask of a video streamer.
<a href="https://www.whathifi.com/reviews/google-chromecast-with-google-tv" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">Read our Chromecast with Google TV review

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Sonos Arc Dolby Atmos soundbar £899 £789 at Amazon (save £110) This soundbar delivers class-leading Dolby Atmos performance and WiFi connectivity for easy music streaming and integration with other Sonos products. If you want the convenience of a soundbar as opposed to a bulky surround speaker package and your budget stretches this far, you won't regret welcoming the Arc into your living room. Read our full Sonos Arc review

Sonos Arc Dolby Atmos soundbar <a href="https://www.awin1.com/awclick.php?awinmid=38326&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fpetertyson.co.uk%2Fsonos-arc-soundbar%3FSGS%26campaignid%3D17602358560%26adgroupid%3D%26keyword%3D%26device%3Dc%26gclid%3DCjwKCAjwzJmlBhBBEiwAEJyLu8KDTqlcJkrgDS0tQrV98d0o66p05Pmd02JqiVE4ci8mQdzKYqlqHBoCaBsQAvD_BwE" data-link-merchant="petertyson.co.uk"" target="_blank">£899 £789 at Amazon (save £110)
This soundbar delivers class-leading Dolby Atmos performance and WiFi connectivity for easy music streaming and integration with other Sonos products. If you want the convenience of a soundbar as opposed to a bulky surround speaker package and your budget stretches this far, you won't regret welcoming the Arc into your living room.
Read our full <a href="https://www.whathifi.com/reviews/sonos-arc" data-link-merchant="whathifi.com"" data-link-merchant="petertyson.co.uk"">Sonos Arc review

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KEF LSX II streaming speaker system&nbsp;was £1199 now £999 at Amazon (save £200) This wireless all-in-one system is a fantastic option if you want everything packed into two compact boxes – source (streaming), amplification and, of course, speakers! The LSX II has taken what was already a winning formula with the LSX and introduced some key upgrades that improve functionality, remaining a talented set-up that sings with any genre of music sent its way. Deal also at Richer Sounds, Peter Tyson and Sevenoaks Read our KEF LSX II review

KEF LSX II streaming speaker system <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0B4W92FQQ%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £1199 now £999 at Amazon (save £200)
This wireless all-in-one system is a fantastic option if you want everything packed into two compact boxes – source (streaming), amplification and, of course, speakers! The LSX II has taken what was already a winning formula with the LSX and introduced some key upgrades that improve functionality, remaining a talented set-up that sings with any genre of music sent its way.
Deal also at <a href="https://fan.go2jump.org/aff_c?offer_id=6217&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.richersounds.com%2Fkef-lsx-ii-carbon-black.html" data-link-merchant="richersounds.com"" data-link-merchant="Amazon UK"">Richer Sounds, <a href="https://www.awin1.com/awclick.php?awinmid=38326&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fpetertyson.co.uk%2Fkef-lsx-ii-wireless-hi-fi-speakers" data-link-merchant="petertyson.co.uk"" data-link-merchant="richersounds.com"" data-link-merchant="Amazon UK"">Peter Tyson and <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-55313-kef-lsx-ii-wireless-speakers.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"" data-link-merchant="petertyson.co.uk"" data-link-merchant="richersounds.com"" data-link-merchant="Amazon UK"">Sevenoaks
Read our <a href="https://www.whathifi.com/reviews/kef-lsx-ii" data-link-merchant="whathifi.com"" data-link-merchant="sevenoakssoundandvision.co.uk"" data-link-merchant="petertyson.co.uk"" data-link-merchant="richersounds.com"" data-link-merchant="Amazon UK"">KEF LSX II review

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JBL Charge 5 portable Bluetooth speaker was £160 now £130 at Amazon (save £30) Oiur favourite portable Bluetooth speaker can be yours with £30 off right now during Prime Day sales. A discount here is not to be sniffed at – this is an excellent sounding, no-nonsense portable Bluetooth speaker that has a legacy of excellent Charge models behind it. An easy recommendation. Read our JBL Charge 5 review

JBL Charge 5 portable Bluetooth speaker <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2FJBL-Charge-Bluetooth-waterproof-built-Khaki%2Fdp%2FB08VD857CR%2F%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £160 now £130 at Amazon (save £30)
Oiur favourite portable Bluetooth speaker can be yours with £30 off right now during Prime Day sales. A discount here is not to be sniffed at – this is an excellent sounding, no-nonsense portable Bluetooth speaker that has a legacy of excellent Charge models behind it. An easy recommendation.
Read our <a href="https://www.whathifi.com/reviews/jbl-charge-5" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">JBL Charge 5 review

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Bose QuietComfort Earbuds II wireless earbuds was £279 now £200 at Amazon (save £79) Bose’s flagship wireless earbuds have, somewhat surprisingly, dropped to their lowest-ever price for Prime Day, making them the pick of the premium earbuds deals – even over the ever-popular £149 Sony XM4! The Boses boast fantastic sound and peerless noise-cancelling skills, not to mention superb levels of comfort. Read our Bose QuietComfort Earbuds II review

Bose QuietComfort Earbuds II wireless earbuds <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0B4PSQHD5%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £279 now £200 at Amazon (save £79)
Bose’s flagship wireless earbuds have, somewhat surprisingly, dropped to their lowest-ever price for Prime Day, making them the pick of the premium earbuds deals – even over the ever-popular <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB095D1HCYG%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="Amazon UK"">£149 Sony XM4! The Boses boast fantastic sound and peerless noise-cancelling skills, not to mention superb levels of comfort.
Read our <a href="https://www.whathifi.com/reviews/bose-quietcomfort-earbuds-ii" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"" data-link-merchant="Amazon UK"">Bose QuietComfort Earbuds II review

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KEF LS50 Meta speakers was £1100&nbsp;now £999 at Sevenoaks (save £101) Delivering class-leading sound for less than a grand, the KEF LS50 Meta are sensational speakers – our current favourites, at that. If you can afford them, buy them. The discount is also at Amazon, but Sevenoaks chucks in a free QED Silver Anniversary XT speaker cable (2m) worth £99.95. Read our KEF LS50 Meta review

KEF LS50 Meta speakers <a href="https://fan.go2jump.org/aff_c?offer_id=6221&aff_id=1&source=whathifi&aff_click_id=hawk-custom-tracking&aff_sub2=hawk-article-url&url=https%3A%2F%2Fwww.sevenoakssoundandvision.co.uk%2Fp-51129-kef-ls50-meta-bookshelf-speakers.aspx" data-link-merchant="sevenoakssoundandvision.co.uk"">was £1100 now £999 at Sevenoaks (save £101)
Delivering class-leading sound for less than a grand, the KEF LS50 Meta are sensational speakers – our current favourites, at that. If you can afford them, buy them. The discount is also at <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2FKEF-LS50-Meta-Bookshelf-Speaker%2Fdp%2FB08G1T1CYZ%2Fref%3Dsr_1_1%3Fcrid%3D2ASREB3HP2EXP%26keywords%3DKEF%2BLS50%2BMeta%26psr%3DPDAY%26qid%3D1689151544%26s%3Dprime-day%26sprefix%3Dkef%2Bls50%2Bmeta%252Cprime-day%252C114%26sr%3D1-1-catcorr%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" data-link-merchant="sevenoakssoundandvision.co.uk"">Amazon, but Sevenoaks chucks in a free QED Silver Anniversary XT speaker cable (2m) worth £99.95.
Read our <a href="https://www.whathifi.com/reviews/kef-ls50-meta" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"" data-link-merchant="sevenoakssoundandvision.co.uk"">KEF LS50 Meta review

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AudioQuest DragonFly Cobalt USB DAC £269 £199 at Amazon (save £70) Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold. Read our AudioQuest DragonFly Cobalt review

AudioQuest DragonFly Cobalt USB DAC <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB07T3HSD9Z%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£269 £199 at Amazon (save £70)
Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold.
Read our <a href="https://www.whathifi.com/reviews/audioquest-dragonfly-cobalt" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">AudioQuest DragonFly Cobalt review

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LG OLED77C2 77-inch OLED TV (2022)&nbsp;was £3699 now £2768 at Amazon (save £931)Read our LG OLED77C2 review

LG OLED77C2 77-inch OLED TV (2022) <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09W66R7L8%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">was £3699 now £2768 at Amazon (save £931)
If you want the best performance-per-pound LG OLED of 2022 in a truly cinematic size, this 77-inch version of the C2 (which also features above in its 65-inch size) is what you're after. It's got all of the top-notch features of the smaller models but with an extra dose of epicness.
Read our <a href="https://www.whathifi.com/reviews/lg-oled65c2" data-link-merchant="whathifi.com"" data-link-merchant="Amazon UK"">LG OLED77C2 review

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Becky Roberts
Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.