Get personalised Black Friday buying advice from the What Hi-Fi? reviews team right here!

Black Friday live QA 2025
(Image credit: What Hi-Fi?)

Black Friday seems to get longer and longer every year we cover it (mainly because Amazon keeps extending it).

While some may welcome the more sedate pace compared with the original spectacle – which saw a spike in arrests as well as sales at stores, as physical punters sometimes literally wrestled to get the best deals available at the time – it has made shopping during the event harder.

This is mainly because it's hard to know when the product you’re after has fallen to the absolute best price you might get.

On top of that, many of the products put on sale aren’t always from known brands, or are on items we wouldn't recommend, even with their price slashed. It's no surprise, then, that you may be struggling to navigate this year’s shopping bonanza.

Whether it’s advice on how a set of speakers will match with the amp you’re considering, or if a pair of headphones is worth your time and money – or if you have more specific questions on a product’s specifications – we are here to help.

So please make sure to keep all your messages friendly and profanity free – and avoid any moves that would get you knocked off Santa’s nice list when interacting with our team and each other.

On top of that, while we’ll try to answer any question you throw at us as soon as possible, please be patient if it takes us a couple of hours to get back to you – especially if you’re across the pond. Nearly all of our team are based in the GMT time zone!

Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.