Best TV 2025: flagship OLEDs and budget LED sets tried and tested

For any fan of home cinema or tech in general, deciding it's time to go out and buy a new TV is terrifically exciting.

But it can also be very daunting. TV tech moves at lightning speed, and knowing which technologies and features are available and worth having, plus which brands are currently doing things best, doesn't come easily.

Fear not, though, because we're here to help. Our team of expert testers has decades of combined TV-reviewing experience (I've personally been doing this for 18 years now), so we are absolutely on top of all those factors – and plenty more besides.

We review TVs comparatively, using our stockroom of reference models as benchmarks for any new sets we test, and we do so in our dedicated test rooms, without any manufacturer influence. You can read more about our TV testing process at the bottom of this page.

Before that, we have our TV recommendations. Each model has been selected for its ability to present an impressive, cinematically accurate picture, at least decent sound, and a great feature set, all while delivering exceptional value.

We have a new entry this month, in the form of the LG C5, but the flagship G5 only makes the 'also consider' section, which is where you will also find the Sony Bravia 7.

While there are several budget recommendations below, do also check out our guide to the best cheap TVs if your budget is limited. Bargain-hunters should also take a look at our round-up of the best TV deals.

The quick list

You can see a quick breakdown of all the TVs in this list with a summary of what they do well and why we think they’re worth your money in the table below.

If you want more detail on a certain model, click its image to go to the in-depth entry, where we offer a more comprehensive breakdown of the specs, features and real-world performance.

Written by

Written by

Tom Parsons

I'm What Hi-Fi?'s TV and AV Editor, and I've been testing TVs and home cinema products (as well as hi-fi kit and headphones) for over 18 years. I've always been a massive TV nerd and got into reviewing so I could find the best TVs and recommend them to others. I firmly believe that great quality shouldn't cost a fortune, so I get just as excited about great-value sets as I do the flagship models. Overall, I'm looking for a picture performance that delivers movies and TV shows as intended, a great gaming experience, an app-packed and intuitive operating system, and good sound – though I also believe that any great TV should be combined with a great, dedicated sound system.

The best TVs in 2025

Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test.

Below, you can see our picks of the best TVs currently available. Every set has been tested by our team of product experts to ensure it delivers great performance and value, so you can trust our buying advice.

Best TV overall

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Released in 2023, Sony's A80L absolutely smashed the competition and ran away with a What H-Fi? Award, but we honestly didn't think its successor, the Bravia 8, would achieve the same feat.

That's because the LG C4, which we received for review earlier last year (and has of course now been succeeded by the LG C5, below), massively upped the ante with a consummate all-round performance that we just didn't think the Sony could beat.

Oh, how mistaken we were. The Bravia 8 might not be a huge step up on the A80L, but so good was that model that the small upgrades for its successor have ensured Sony has stayed on top.

The most valuable of these upgrades is to the colour balance. For all of its many strengths, the A80L had a slightly cool balance that made it look really crisp but lacking in cinematically authentic warmth.

That is not the case with the Bravia 8, which is richer and more accurate in tone, and therefore delivers movies closer to how the creator intended.

That's not the only improvement, either. Sony has managed to squeeze a little more brightness out of the 'standard' (as in not MLA or QD) OLED panel without sacrificing realism or black depth.

This increased contrast makes the picture look more exciting, but it also makes it look more solid and three-dimensional – a quality helped by Sony's clever processing, which very subtly sharpens foreground elements and softens the background.

Sony's Acoustic Surface Audio, which features actuators that imperceptibly vibrate the screen to make sound, not only ties the audio to the onscreen action in a way that standard TV sound systems can't match, it also manages to create a soundstage that stretches a surprisingly long way to the left, right and even above the screen.

A soundbar will still be a big upgrade, particularly in terms of bass weight and depth, but for a step-down TV, the Bravia 8 sounds very good indeed.

The Google TV operating system isn't quite as nice to use as the latest versions of LG's webOS or Hisense's VIDAA, but it's intuitive enough and packed to the rafters with streaming apps.

And while the TV has just two HDMI 2.1 sockets, which will be a frustration to hardcore gamers with multiple gaming machines (particularly those who want to use one of those sockets for an eARC sound system), the Bravia 8 is otherwise well-specced for gaming.

The Bravia 8 is about a year old now, but it is staying in Sony range throughout 2025.

It's going to be worth considering newer models such as the LG C5, Samsung S90F and Sony's own Bravia 8 II, but those are all currently very expensive (if they're available at all).

That means the Bravia 8 remains the best performance-per-pound TV you can buy – for now.

Read the full Sony Bravia 8 review

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Best new TV

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LG's C-series models have long been the most popular OLED TVs in town, thanks to their combination of exceptional picture quality, uncompromised features and relatively accessible pricing.

Each year, the brand attempts to squeeze yet more performance out of what is essentially the same W-OLED technology. It's more successful some times than others – but for 2025's C5, it's been very successful indeed.

The claimed upgrades roughly amount to just a small increase in brightness and some new AI software features, but the improvements to real-world viewing are far more significant.

Getting a great picture is just as easy as before: select Filmmaker Mode and your preferred level of TruMotion processing (ours is Cinematic Movement), and you've immediately got a picture that's both authentic and dynamic.

The small amount of additional brightness makes the picture pop more than before, and colours are fabulously rich and vibrant, but the TV is still balanced and cinematically accurate.

Sharpness and solidity are much improved, too, and there's a three-dimensionality that gives even the Sony Bravia 8 a run for its money.

The feature set, as expected from an LG OLED, trumps that of any Sony model. That's thanks in part to the slicker webOS smart platform, but mostly because of the four HDMI 2.1 sockets, each of which supports 4K/144Hz (and 4K/120Hz) gaming with VRR and ALLM.

As with previous C-series models, Dolby Vision gaming is supported, too, and there's a peerless HGiG setting that makes it dead simple to get your HDR games looking excellent and accurate.

Sound quality is far less impressive. There's plenty of clarity and even some warmth to voices, so daytime TV is fine, but there's not enough weight, punch or dynamic range for a satisfying movie experience.

We generally don't mark TVs down for their audio quality as none sound very good so we always recommend adding a separate sound system, but if you are determined to live with your TV's built-in speakers, the Sony Bravia 8 (or A95L if you can stretch to it) is the better option.

The other major consideration to make before ordering an LG C5 concerns price. This is a brand new model, so it's still comparatively very expensive. It won't be long until it's heavily discounted, and if you can't wait, the Bravia 8 is the more sensible purchase right now.

Still, if you must buy now and must have a 2025 model, the LG C5 is the performance-per-pound champ.

Read the full LG C5 review

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Best cheap TV

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It’s fair to say that the standard of budget TVs has dropped significantly in recent years. Salvation is at hand, though, and from a slightly unlikely source – Amazon.

We first reviewed the 65-inch version of its Omni QLED range and discovered a TV with a surprisingly sophisticated performance to go with its surprisingly comprehensive feature set. It just missed out on five stars, but knowing how much variation there can be between different-sized versions of the ‘same’ TV, we decided to take a separate look at this 50-inch model – and we're glad we did.

This is a TV that's very good value at its full price of £650 / $530, but even so, you shouldn’t pay that much for it. That’s because it's frequently discounted by large amounts. We have seen it go as low as £400 / $350, but find it for anything under £500 / $500 and you've unearthed a bargain.

What makes the Omni QLED appear to be such a bargain is its specification, which includes a QLED panel with full-array local dimming, support for every current HDR format, gaming features such as VRR, ALLM and even Dolby Vision gaming, and the app-packed and user-friendly Fire OS operating system (which can be fully operated via Alexa, of course).

But what's most impressive about the Omni QLED is the considered and consistent nature of its performance. Too many budget TVs attempt to dazzle you despite not having the requisite ability, and they end up looking awful as a result.

The Omni QLED, on the other hand, works within its limitations; it's not going to knock your socks off but it gets all of the basics right and delivers a picture that's true to what the creator intended.

It’s natural in a way that means you don’t question the delivery and instead focus purely on what you are watching, and that’s a more impressive feat than you might imagine, particularly at this level.

On the sound front, the Omni QLED is a simple stereo affair, and all the better for it. Instead of attempting fancy processing, it simply provides a clean, clear and direct audio performance that's ideal for general TV content. You're advised to add a soundbar for movies, though.

Read the full Amazon Fire TV Omni QLED review

TOP TIP

TOP TIP

Tom Parsons

Whatever you do, don't buy the 43-inch version of the Amazon Omni QLED. Unlike the larger versions, the 43-inch model lacks local dimming, and Amazon doesn't appear to have tuned the picture to account for that. The result is a bright but pale picture with smeary motion.

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Best gaming TV / best 42-inch TV

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There was a time not that long ago when really good 42-inch TVs simply didn't exist. That changed when LG launched its first 42-inch OLED TVs, and the C4 is its best so far (at least until we've had a chance to review the equivalent C5). In fact, it's not only our favourite all-round 42-inch TV, but it's also the best gaming TV you can currently buy.

Despite being very similar on paper to the 42-inch C3, the C4 is a surprisingly effective upgrade with actual content. Smaller OLED TVs have always lacked the outright brightness of their larger siblings, but with the C4 models LG has closed the gap. The 42-inch C4 is beautifully punchy and dynamic, and the increased pixel density of the smaller display actually means it's even sharper than its bigger brothers.

The picture is really balanced, too, and easy to get the most out of. Pop it into Filmmaker Mode and you've instantly got an image that is fairly cinematically accurate and really enticing – though it is slightly cooler in balance than the larger models.

The webOS smart platform features far more ads than any TV operating system should, but it's also quick and intuitive, and it features the best selection of properly optimised streaming apps that you'll find anywhere.

For gaming, the 42-inch C4 is unbeatable. It's just about compact enough to work as a desktop-based gaming monitor, should you wish; it supports every gaming feature you might require (including 4K/144Hz, which its predecessor lacked); and it has four full-spec HDMI 2.1 sockets whereas most rivals have two at most.

The only real downside is poor audio, but that's par for the course with TVs this size. Accept that you will need to add a soundbar and the 42-inch C4 is a superb TV, whether you're a gamer or not.

Do bear in mind that the 42-inch C5 is available and should be even better, but we have not yet had the chance to review it and it's currently still full price, so vastly more expensive than this C4. For those reasons, we are still recommending the C4.

Read the full LG OLED42C4 review

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Best 48-inch TV

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LG’s C5 might now be on the scene, but until we've had an opportunity to test the 48-inch model, there's no better intersection of performance, features and price at this size than the C4. That is why this TV sits in both this list and at the top of our guide to the best 50-inch TVs, which also covers 48-inch models.

The 48-inch C4 looks different to both the 42-inch and 65-inch models that we have also tested. While the 42-inch model has desktop-friendly feet, this 48-inch version has the same compact pedestal stand as its larger siblings. That makes it less fussy about placement but does also make it a little harder to find space for a soundbar.

And while the 65-inch model boasts an astonishingly lightweight and minimalist chassis, much more of this 48-inch version's rear is covered by the plastic enclosure that contains the set's processing hardware, connections and speakers. That said, the 48-inch C3 is still only 4.7cm (1.9") thick at its chunkiest, which is pretty slim by modern TV standards.

Moving on to features, you simply won't find a better-specified TV at this size. While neither MLA nor QD-OLED technology have made it below 55 inches yet, the C4 uses the best 48-inch OLED panel currently available from sister company LG Display. What's more, LG has significantly boosted the brightness of its smaller OLEDs, so while this 48-inch C4 is still not quite as bright its larger sibling, the difference is smaller than ever before.

All four of the C4's HDMI sockets are 48Gbps 2.1-spec affairs that support 4K/120Hz (4K/144Hz if you have a powerful enough gaming PC), VRR and ALLM, and it supports Dolby Vision gaming and has a really well-implemented HGiG setting that makes it a doddle to get more accurate HDR with many modern games.

Like the larger models, the 48-inch C4 represents a surprisingly big improvement on the C3 model it replaces. That additional brightness equates to increased contrast, and that has benefits right across the picture, with greater perceived sharpness and a big dose of extra punch and dynamism. There's still plenty of subtlety too, though, and the C4 is particularly good right out of the box, requiring very little intervention to get looking its best.

It produces an image that’s really solid and has a three-dimensional feel, too. In fact, the increased pixel density of having a 4K resolution squeezed into a 48-inch space means this smaller C4 looks significantly sharper than its 65-inch sibling.

The sound is fine for everyday TV, in that it's fairly clear and pretty natural with voices, but it struggles in terms of spaciousness and weight, so it's not great for movie nights. Adding a soundbar is vital if you're able.

There are very few TVs that sound good, though, so that is certainly not unique to LG. Follow that advice and the 48-inch C4 is comfortably the best TV at its size.

Read the full LG OLED48C4 review

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Best premium TV

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The A95L is the successor to the A95K, arguably the best TV of 2023 if you don't take price into account. One of the two first QD-OLED TVs launched, it trumped its Samsung S95B rival by deploying its brightness-boosting, vibrancy-adding Quantum Dots in a more considered and authentic fashion – and by offering a far superior sound system to boot.

The promise of second-generation QD-OLED panels is an even brighter and more efficient performance, but we were just as excited to find out how the team at Sony could refine the performance further with an extra year of experience with the new panel technology. Having now put the Sony A95L up against pretty much every other TV you might be considering, we can safely say that it is, with very little doubt, the very best TV you can currently buy.

Playing the super-bright Pan 4K Blu-ray, the A95L's additional brightness and colour vibrancy over the step-down Sony A80L and even the MLA-boosted Panasonic MZ2000 are immediately clear in the first scene's streetlamps and headlights, which are reproduced with a more intense and accurate yellow glow. The A95L also reproduces the moon over London with greater brightness and some subtle pink shading and texture detail that its rivals miss.

There's no loss of black depth, though, with the grimy streets of Victorian London being both oppressively dark and packed with shadow detail. What's more, the A95L also reproduces colours expertly in these darkest parts of the picture so that skin tones remain accurate and lifelike where other TVs allow them to go a bit pale.

The brighter highlights combine with OLED's perfect, inky blacks to increase contrast, which helps to reinforce edges and textures, in turn increasing the solidity and three-dimensionality of the picture. Thankfully, this is also combined with supreme subtlety, so the lights shining on a tiled wall reveal all sorts of subtle shades on the A95L, and as Peter peers into a bottle in Mother Barnabus's office, the little ship inside is resolved with fabulous fine detail and excellent solidity.

What's perhaps most impressive is the way that the A95L achieves all of its pop and dynamism without eroding subtlety or authenticity in the way that Samsung's S95C QD-OLED is occasionally guilty of.

While less-bright HDR movies and SDR content don't show off the A95L's advantages quite as strongly, it's still a cut above its rivals with everything we watch during testing, particularly in terms of colour vibrancy and accuracy.

For sound, the A95L uses a very slightly tweaked version of the 2.2-channel actuator-based sound system of the A95K. Two actuators vibrate the whole screen in order to produce sound, backed up by two regular woofers that add bass. This results in a level of directness that other TVs can't match, with dialogue that literally comes from the screen.

What's surprising is the way this sound system also extends the sonic presentation far to the sides and above the set, creating a very impressive pseudo-Atmos effect. On top of that, the sound is crisp, clear and detailed. Some extra bass weight and depth would be nice, but this is still very good sound by TV standards.

At launch, the A95L was lacking the UK catch-up apps and Dolby Vision gaming, but these issues have since been sorted through software updates. So, really, the only flaw of note remaining is that there are still only two HDMI 2.1 sockets, one of which inconveniently doubles as the eARC port.

Otherwise, the Sony A95L is an absolutely stunning performer that should be right at the top of the list for those lucky enough to have a very large budget for their next TV.

Do bear in mind, though, that the A95L's replacement – the Bravia 8 II – is on the way. It's a very similar TV overall, but it has a newer-generation QD-OLED panel, which Sony claims results in even better brightness and colour reproduction.

Read the full Sony A95L review

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Best budget large TV UK

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TCL has become well known for delivering surprisingly good cheap TVs, but the 65-inch P755K is quite incredible value even by its standards.

The design is predictably plasticky but that's not something you really notice from across the room, and the chassis isn't super-thick so it won't stand out too far if you mount it on the wall. The remote control is quite nice to use, too, despite the budget materials.

It's rare that we come across TVs with just three HDMI sockets these days, but that is what we have with the P755K. Those HDMIs do, rather surprisingly, handle advanced gaming features such as VRR, ALLM and Dolby Vision gaming. The TV even supports 120Hz gaming, albeit using clever processing that reduces the resolution and 'accelerates' it for the native 60Hz panel.

That panel is a VA-type LCD, which tends to be brighter than the IPS-type alternatives that are more common at this level, and there's a direct LED backlight – albeit without the local dimming of more expensive sets.

There are no colour-boosting Quantum Dots here, yet the P755K is a really vibrant performer that doesn't veer into over-saturation. Detail and sharpness are good, too, particularly with 4K content – though it's worth noting that the picture does soften slightly in motion.

Despite the VA panel, the P755K isn't stunningly bright, but the effective tone mapping ensures that there's a noticeable benefit to watching HDR content, which the TV supports in all four of the current mainstream formats. There is a bug with Dolby Vision content that is sent to the TV from an external source such as a 4K Blu-ray player, but this thankfully isn't an issue with streamed Dolby Vision content.

Other than those bits, the only thing to bear in mind is the rather weedy sound, which is easily overcome if you add a budget soundbar.

All told, while the P755K isn't perfect, it's really rather impressive for a 65-inch TV that costs so little. If you're looking for a big TV with a small price tag, this is it.

Read the full TCL P755K review

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Best budget large TV US

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If you're in the USA, our favourite budget large-screen TV is Amazon's 65-inch Omni QLED.

You won't be surprised to learn that while this is a flagship product for Amazon, it’s still very much a value-oriented proposition. What might surprise you is how much of an all-rounder it is, delivering a very solid picture and sound performance and a very good feature set for the money.

This isn’t a performance in the same league as that offered by flagship sets from the big boys, of course, but the quality and balance that have been achieved at this level are very impressive.

Colours are vibrant and punchy when they need to be but subtle and pale when that is what’s called for. Skin tones at times look just a little richer than is perhaps entirely true to life, but only marginally so, and they certainly don’t look unnatural when viewing the TV in isolation.

A common problem with affordable TVs is that they attempt to dazzle you without having the hardware or processing quality to back it up, and that often actually highlights the limitations of the set. That's not the case with the Omni QLED, which takes a more considered approach across the board, resulting in an overall performance that's less striking than some but much more natural and consistent than most. This balanced approach means you're rarely if ever distracted by what the TV is doing and so can remain fully engrossed in what you're watching.

Inevitably, Amazon’s Omni QLED isn’t perfect. It doesn’t have the pure peak brightness to provide a dazzling rendition of the latest and greatest HDR movies, but that’s understandable at this level. However, while detail levels are decent, they could be better, particularly in darker images, even at this price.

Motion is a slight issue, too. If you avoid the heavier active processing options (which you should), there's no soap opera effect or unpleasant fizziness, but motion is a bit smeary. This is a common issue with affordable non-OLED TVs and the Omni QLED is better than most in this regard, but it's a shame that it is present at all.

Amazon has kept things simple on the audio front, avoiding the temptation to attempt fancy Dolby Atmos processing and the like, and once again we feel that is a wise decision. Yes, the sound is narrow and small in scale compared with that offered by more premium TVs – and there is no attempt to push sound outwards to the sides or up from the television’s chassis – but it is also direct and clear.

On the features front, you're getting a 4K QLED display with the app-packed and user-friendly Fire OS operating system with baked-in Alexa control (you can turn the TV's mics off entirely if you prefer). Somewhat surprisingly, VRR and ALLM are also supported, though 4K 120Hz is off the menu.

All told, by getting the basics right in terms of picture and sound quality while providing an impressive feature set for the price, the Omni QLED makes itself an easy TV to recommend to US buyers on a tight budget.

Read our full Amazon Fire TV Omni QLED review

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Best 8K TV

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The wait for actual, real, worthwhile 8K content continues, but the QN900D proves that there is still some value in buying an 8K TV if you have the money for it. That's because it uses next-level AI-enhanced upscaling to make everything you watch now look better than before.

During our extensive testing, all of the 4K content we watched looked sharper and more detailed through the QN900D than with any TV we've previously tested. This isn't 'real' detail, per se, because the TV is adding the extra picture information, but it does it in such a way that's entirely convincing and never looks unnatural. On the contrary, it's often the organic elements of a picture – trees and grass, for example – that benefit most readily from the QN900D's enhancements, coming across as more solid and more three-dimensional.

The QN900D is extremely capable in other ways, too. Its Mini LED backlight is one of the best we've seen, for starters, and as long as you stick to the excellent 'Movie' preset it delivers near-OLED blacks, hugely bright highlights and superb overall contrast. Its Quantum Dots enable stunning colour vibrancy, too, but Samsung has also been careful to tune the QN900D for naturalism and cinematic accuracy.

This combination of picture traits helps to make the QN900D an exceptional gaming TV, and its input lag is a super-low 11ms even with all of that clever upscaling in play. The set also has four HDMI 2.1 sockets, all of which support 4K/120Hz, VRR and ALLM.

Those HDMIs, along with the TV's other connections (including the power socket), are housed in a dedicated One Connect box that can be nestled into the stand behind the TV or placed away from it, with a single, very thin cable then connecting box to screen. This makes for an exceptionally neat set-up, particularly if wall-mounting. It also allows the TV itself to be supremely thin – a uniform 1.3cm (0.5 inches).

The downside to this super-thin design is that it likely hinders the sound, which lacks volume, impact, forward projection and bass control. A TV such as this really must be combined with a dedicated sound system.

Other issues of note are some distracting behaviour from the backlight when in the 'Standard' picture preset, a lack of Dolby Vision support, some unintuitive elements to the Tizen operating system and, of course, that lack of native 8K content. It's also a very expensive set, although the price has fallen by more than £2500 since launch.

Ultimately, while we think buying a great 4K TV is still the best way to go for the vast majority of people, for those with deep pockets and a desire to both glimpse the 8K future and potentially be ready for it once it fully arrives, the QN900D has to be considered.

Just keep in mind that the replacement model, the QN990F, will soon be available in shops, though it will be at full price for quite a while.

Read our full Samsung QN900D review

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Best Mini LED TV

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When we first reviewed the Sony Bravia 9 back in July 2024, a combination of performance issues and a high price meant that we could only award it four stars. We’ve since been back and reviewed it again, and while the improvements Sony has made aren’t enough to earn it that all-important fifth star, the Bravia 9 still qualifies as the best Mini LED TV you can buy.

Key to the Bravia 9’s strengths is its brightness. The Mini LED is capable of displaying dazzling highlights, with the jarring backlight issues that previously plagued it no longer apparent. Colours are rich and well-balanced, and while the blacks aren’t as impressive as those on one of the best OLEDs, they’re very good for a backlit TV, with the local dimming keeping things tightly controlled.

One of our other issues with the Bravia 9 was its picture modes, which tended to make things look flat and unengaging, but there are big improvements there, too. It’s still quite fussy in terms of setup, with some tweaking still required to get it performing at its best, but the Cinema mode is vastly improved (even if Professional mode is still far too dark for our liking).

Our initial assessment of the Bravia 9 made no such criticisms of its built-in 70W speakers, which, while not as good as a separate soundbar or speaker system, are still a cut above what most TVs offer. The upward-firing beam tweeters are particularly effective, but in general it delivers an enjoyable sonic experience, even if it could be a bit weightier and offer more punch.

Sony favours Google TV for its Bravias and while we can’t criticise its selection of apps (or their ability to stream in 4K HDR where applicable) the interface in general can feel a little sluggish at times. It’s an issue we noticed both times we’ve tested this TV, but haven’t encountered with the Bravia 8.

In terms of connectivity, only two of the four HDMI sockets support 4K/120Hz gaming with VRR (the other two max out at 4K/60Hz), which might be an issue if you want to connect both a PS5 and Xbox Series X/S as well as a sound system, but all four do support ALLM.

So why would you want to buy a Bravia 9 over almost any of the other competing TVs on this list? At its best the Sony is a sensational TV, but unless you’re going to watch it in a very well-lit room and really need the extra brightness it offers, or you’re concerned about the potential long-term burn-in issues associated with OLEDs (even if we consider them to be practically non-existent), there are TVs further up this page that outperform it in almost every area.

Read our full Sony Bravia 9 review

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Also consider

LG G5
LG's flagship 4K TV for 2025 features brand new Primary RGB Tandem OLED technology in place of the G4's MLA tech. It's a really big step forward, particularly in terms of full-screen brightness and colour reproduction, and the G4's stylish design and excellent feature set remain. Only the current high price and a Dolby Vision bug are hholding this one back from a place in the main list.

Sony Bravia 7
This mid-range model launched last year but is continuing in Sony's range through 2025. It features trickle-down technology from the Bravia 9, including a downgraded version of its advanced backlighting system, and the result is a beautifully balanced but impactful picture. The problem for the Bravia 7 is that OLED models such as the LG C4 are available for similar money, but if you don't want an OLED, this is a great choice.

Panasonic Z95A
The Z95A was Panasonic's flagship TV for 2024. It combines brightness-boosting MLA OLED technology with the brand's trademark 'as the director intended' approach to picture quality to great effect. It also has an advanced audio system with dedicated side- and up-firing speakers, good gaming specs and the app-packed Fire TV operating system. It's just held off the main list by the even better Sony A95L.

Samsung Q80D
If you're looking for a mid-range TV that punches above its price, the Samsung Q80D has to be on your shortlist. It lacks the Mini LED technology of its more expensive siblings, but it uses its standard QLED technology to produce a sharp, punchy and always-enjoyable picture. It's got great gaming specs, too, including four HDMI 2.1 sockets that support 4K/120Hz, VRR and ALLM.

Philips OLED809
The Philips OLED809 is a really strong alternative to the LG C4 and Sony Bravia 8 if you're in the UK (Philips doesn't sell OLED TVs in the US or Australia). Like those TVs, it uses a 'standard' OLED panel, but it delivers a particularly bright and vibrant picture. It's got Ambilight, too, which adds an extra degree of spectacle. It does take more effort than most to get the picture looking its best, though.

Samsung S95D
Samsung's third-generation QD-OLED TV is an absolutely stunning performer that combines the pop and vibrancy we've come to expect from the brand with a welcome dose of restraint. Its very premium launch price is the only thing holding the S95D back from a place in the main list.

How to choose a TV

There’s no single TV that’s perfect for everyone, but your ideal TV is almost certainly on this page. You just need to figure out your budget, how big you want to go, and what technologies are important to you.

Budget and space
Only you will know how much budget and space you have to use, although you will find a handy guide to choosing the right size of TV further down this page.

Panel technology
The next thing to consider is the panel technology. OLED now rules the roost at the premium end of things and is hugely popular thanks to its perfect blacks and pixel-level contrast control. LCD is still a huge deal too, though, particularly at the budget end of the market that OLED currently can’t touch. There are plenty of premium LCD-based TVs that are great, too, most notably Samsung’s top QLEDs, which combine Quantum Dots with Mini LED backlights to deliver the brightest, most vibrant pictures possible. There's also Micro Lens Array (MLA) technology, which uses a layer of microscopic lenses on top of the OLED pixels to achieve even more dazzling levels of brightness.

Streaming apps
Also, consider whether the TV you’re looking at has all of the streaming apps you want. While some apps, such as Netflix and Prime Video, are now commonplace, there may be an app that you love that’s less common. The Crunchyroll anime app is a good example. It’s also sadly the case that some streaming apps don’t work as they should on certain TVs. For example, many Google/Android TVs support Disney+, but not with Dolby Atmos. That’s why we manually check not only that every major app is present, but that it’s working at its best.

Gaming features
Serious gamers also need to check that their prospective new TV supports all of the latest gaming features. The most technically advanced and therefore rarest of these is 4K/120Hz, which is supported by the PS5, Xbox Series X and advanced gaming PCs, and results in a more responsive gaming experience. Bit also look out for VRR (which reduces stutter in games) and ALLM (which automatically switches the TV to its game mode when you load one up), both of which are very much worth having. There are a number of TVs on this list that support all of these features, but we have a dedicated best gaming TVs guide for those to whom gaming is the primary concern.

Sound
Finally, you need to consider sound, but that doesn’t mean you should dismiss a TV just because it doesn’t sound good. The disappointing truth is that even the best-sounding TV is far behind a decent soundbar for audio quality, so we always recommend focusing on picture quality when buying a TV and budgeting for a dedicated sound system to go with it. We know that’s not an option for everyone, though, so we do of course test a TV’s speakers as thoroughly as its screen. If the audio quality matters a lot to you, you’ll find all the necessary info below. There’s also a TV in this list that’s serious about Dolby Atmos sound.

How we test TVs

A modern TV is a complex, all-singing, all-dancing bit of kit, so we take days to thoroughly test each model.

The bulk of our testing involves feeding various movies and TV shows into the TV on test and its closest rivals (we have a stockroom full of reference models) simultaneously, using a 4K Blu-ray player such as the Pioneer UDP-LX500 and an HDMI splitter. Here, we're testing all aspects of picture quality using DVDs, 1080p Blu-rays and 4K Blu-rays, in both HDR and SDR.

We don't simply accept a TV's out-of-the-box settings, of course. We don't go down the route of professionally calibrating the TVs we test (you shouldn't have to have your TV professionally calibrated to experience its full potential) but we do spend hours testing and adjusting the picture settings and processing modes – using a mix of test patterns and real-world content – until we're confident that we're getting the best performance possible.

We test streaming as well – both in terms of how the TV handles streamed content, which is lower in bit-rate than content from discs, and the streaming apps that the TV natively supports. We manually check that every major app – from Netflix to All 4, Prime Video to Spotify – is not only present but also output in the video and sound formats that it should. Just because a specific app is present doesn't mean it's delivering in all the formats (Dolby Vision and/or Atmos, for example) that it advertises. Experience tells us that it often isn't.

For gaming, we connect both a PS5 and Xbox Series X so we can see how the TV's qualities translate to games and check which advanced gaming features it supports and on which HDMI inputs. Is 4K/120Hz supported? How about VRR? Is there a Dolby Vision game mode? Is there an HGiG preset for more accurate HDR tone mapping? We check all these things and measure input lag using a Leo Bodnar device.

We almost always recommend combining any new TV with a dedicated sound system – at least a soundbar but preferably an AV amplifier and speaker package – but we appreciate that for many people that simply won't do, so we do of course test and rate the built-in sound system for clarity, tonal balance, spaciousness, detail, dynamics and plenty more besides.

All of this testing is conducted by our expert reviewers, who have decades of combined TV reviewing experience, in our state-of-the-art testing facilities in London. This gives us complete control over the testing process, and because all reviews are conducted by a team rather than an individual reviewer, we ensure consistency and fairness.

TV FAQ

Recent updates

30th April 2025
Added the LG C5 as the 'best new TV', and added the LG G5 and Sony Bravia 7 to the 'also consider' section. All other entries and advice sections have been checked and updated to reflect our latest buying advice.

13th March 2025
Upgrades to the Sony Bravia 9 mean it has been promoted to our choice of Best Mini LED, while the newly reviewed LG C5 has been added to the also consider section.

27th November 2024
Removed the LG Z3 from the also consider section and added the Panasonic Z95A and Samsung Q80D.

29th October 2024
Replaced the LG C4 with the Sony Bravia 8 as the best TV overall after side-by-side comparisons conducted for the What Hi-Fi? Awards 2024. Also replaced the discontinued TCL C845K with the TCL P755K as the best budget large TV for the UK.

12th September 2024
Removed the Sony A80L from the list due to lack of availability and promoted the LG C4 to the top spot. The 48-inch LG C4 has also taken the place of the 48-inch LG C3 as it now costs only a little more but is a decent-sized upgrade in terms of performance. We've also added the Sony Bravia 8 and Philips OLED809 to the 'also consider' section.

15th July 2024
Added the LG G4 to the also consider section.

23rd May 2024
Added the LG C4 as the best 2024 TV and replaced the Samsung S95C with the S95D in the also consider section

4th April 2024
Added the Samsung QN900D as the best 8K TV.

1st March 2024
'Also Consider' and 'Recent Updates' sections added and 'How We Test' section rewritten with additional detail.

1st February 2024
New author information and 'what is the best TV?' FAQ added.

12th January 2024
Information of new models announced at CES added to intro.

3rd November 2023
Added Sony A95L.

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