Beats by Dre launch five new products, including an iPod dock
Monster's Beats by Dr. Dre range has today been bolstered by the addition of four new sets of earphones and the company's first 'digital sound system with iPod docking station'.
The Beatbox dock is joined by the Powerbeats sports headphones, the Beats Pro 'studio-quality headphone', the iBeats affordable in-ears and the JustBeats, a collaboration with... teen-pop phenomenon Justin Bieber.
Compatible with iPhone and iPod, the Beatbox (pictured) offers dual 5.25in bass drivers and 2in tweeters and, according to Beats by Dr. Dre co-founder Jimmy Iovine, 'it literally is a party in a box', and costs £400.
Powerbeats, £140, see the company join forces with basketball star LeBron James for a pair of 'ultra durable' sports headphones, complete with a new dual driver design, built-in sub and an adjustable ear hook.
The new flagship earphones in the line-up are the Beats Pro, £400. Aimed at audio professionals and audiophiles, the Beats Pro also have a DJ-friendly flip-up ear cup, dual input/output cable connections and all-metal body construction.
At the (relatively) budget end of the spectrum come the iBeats, £90. Versatile, lightweight and aimed at everyday use, they're compatible with iPhones and many smartphones.
Lastly, the JustBeats, £170 for on-ear or £90 for in-ear, which are aimed squarely at young music listeners – hence the tie-in with Justin Bieber. If you don't know who he is, then count yourself lucky.
All the new Beats by Dr. Dre products are due to go on sale in November.
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Comments
It's quite a technical achievement to make stereo equipment sound both tinny and overblown-bassy at the same time. And to then charge the stupid amounts that he does for it....
I think his products belong more in "What's Hifi?" magazine...
I thought that Bose was leading in "Better sound trough marketing". Now I understand why "Detox" is still in the making, Dre is too busy selling headphones... Build-in subwoofer in a in-ear headphone? Is there a docter inda house?