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This Fire TV Stick 4K deal is the most popular so far on Amazon Prime Day

This Fire TV Stick 4K deal is the most popular so far on Amazon Prime Day
(Image credit: Future)

Want to know what everyone is buying in the Prime Day sales? Forget Instant Pots and AirPods, the most popular deal this year is on the Fire TV Stick 4K. Turns out we all want an Ultra HD video fix this summer. 

Some of the best Amazon Prime Day deals always apply to Amazon's own devices and that's no different this year, as Amazon has slashed the prices of its streaming devices.

The Amazon Fire TV Stick 4K is down from $49.99 to $24.99 for a cool saving, giving you access to Alexa-controlled 4K content from Prime Video, HBO, Netflix, Hulu and more from a simple dongle.

Prime Day Fire TV Stick 4K deal

Amazon Fire TV Stick 4K $49.99 $24.99 at Amazon (save $25)
This is a great 4K video streamer at its normal price of $50, so at half-price it's a veritable bargain. In our review, we concluded, "For such a low price, the Amazon Fire TV Stick 4K has all the apps you need, supports all current HDR formats and throws in Dolby Atmos." And now you can enjoy a $25 saving!View Deal

If you want to add streaming smarts to a 4K TV for a small cash outlay there's no better way than this nifty little device from Amazon. The Amazon Fire TV stick 4K is a simple plug 'n' play dongle that goes straight into an HDMI socket on the back (or side) of your TV. It's money well spent (provided you have a 4K TV, of course).

4K video isn't the only improvement over the standard Stick though: HDR has also been added, not just in standard HDR10 form, but also HLG, HDR10+ and Dolby Vision, making this the most format-friendly high dynamic range streaming stick currently available. Alexa is on board, too, so that's voice control covered.

It has all the apps you want (including Netflix and Prime Video), supports all current HDR formats and throws in Dolby Atmos. That’s an astonishingly good deal, particularly when you factor in its all-around ability and ease of use.

But what if you're not kitted out for 4K? Maybe the Fire TV Stick Lite is for you. This has 40 per cent off, bringing its price down to just $17.99.

Prime Day Fire TV Stick Lite deal

Amazon Fire TV Stick Lite $29.99 $17.99 at Amazon (save $12)
Fire TV Stick Lite is an even more affordable way to stream in full HD. It's 50 per cent more powerful than the previous-generation Fire TV Stick, and features HDR support. At this price, why wouldn't you?View Deal

The Fire TV Stick Lite comes with a special Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content. And it really is a budget streamer – in fact it's the most affordable Fire TV Stick that Amazon has produced.

At the other end of the scale is the Amazon Fire TV Cube. This has a third off its price, and is now just $79.99.

Best Amazon Prime Day Fire TV Cube deal

Amazon Fire TV Cube $119.99 $79.99 at Amazon (save $40)
The Fire TV Cube combines a natural, balanced picture with punchy audio to devastating effect. It also supports all HDR formats and adds Alexa voice controls to your system. Not the most expensive video streamer of its type and now even more affordable.View Deal

The Fire TV Cube's real strength is that it doubles up as a voice-controlled universal remote for your whole system. Its picture can't quite match the Apple TV 4K, but given all its streaming abilities and the asking price, you won't hear any complaints from us.

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