It's coming to the end of day two of the Amazon Prime Day sales event, which means you are running out of time to make a saving. And this year there have been plenty of deals to get excited about, with five-star products on offer at knock-down prices.
The most popular deal so far? That's the Fire TV Stick 4K, at 50% off (opens in new tab). Elsewhere we have seen price drops on Amazon Echo devices, so it's a good time to add Alexa voice control to your home (or an extra room).
Aside from Amazon's own products, we've seen discounts on headphones from Bose, Sennheiser, Sony and Apple, solid savings on TVs from LG, Samsung and Sony, and cheap Bluetooth speakers and soundbars from JBL, UE, TCL and more.
- View today's best deals on Amazon (opens in new tab)
- See all the Amazon devices Prime Day deals (opens in new tab)
When does Prime Day end? The deals are due to end at midnight on Tuesday 22nd June. So there's no time to waste if you want to take the plunge.
Need a new pair of headphones or wireless earbuds? Check out our hand-picked selection of the best Prime Day headphone deals.
Time for a new TV? Make a move to our round-up of the best Prime Day TV deals, which includes OLED, QLED and budget 4K TVs.
Read on for our at-a-glance pick of the best Prime Day tech deals, from AirPods to iPad, portable projectors to Bluetooth speakers, or use the navigation sections to deep dive into more deals.
The very best Prime Day deals
The very best deals
- 4K TV deals: save up to $180 on select Insignia models (opens in new tab)
- 50-inch QLED 4K Smart TV: save $202 on Samsung QN90A (opens in new tab)
- AirPods Max headphones
$549now down to $522 (save $30) (opens in new tab)
- Amazon Echo Auto: save $35 Auto dongle (opens in new tab)
- Amazon Echo Dot (4th Gen): save 50% down from
$49.99to $24.99 (opens in new tab)
- Bose 700 wireless headphones
$399now $229 (save $170) (opens in new tab)
- Cheap HD TV: 32-inch TV now $119 save 40% (opens in new tab)
- Echo speaker 4th Gen: save 40% now $59.99 (opens in new tab)
- Echo Dot 4th Gen: 50% off now $24.99 (opens in new tab)
- ELAC bookshelf speakers: save $120 now $251 (opens in new tab)
- Fire HD 8 Kids Pro tablet: now $69.99 save 50% (opens in new tab)
- Fire HD 10 tablet: save 47% now $79.99 (opens in new tab)
- Fire TV Stick 4K: save 50% now down to $24.99 (opens in new tab)
- Garmin smart watch: up to 30% off from $139 (opens in new tab)
- Jabra wireless earbuds: save $60 now $169.99 (opens in new tab)
- Monitors and computers: up to 20% off prices from $79.99 (opens in new tab)
- Portable projector: Nebula Capsule
$350$300 (save $50) (opens in new tab)
- Prime Video subscription: 99¢ per month for two months (opens in new tab)
- Samsung Galaxy S21 unlocked: $599 down from $799 (opens in new tab)
- Smart TV: Toshiba 43-inch Fire TV was $349 now $239 save $110 (opens in new tab)
- Sonos Playbase soundbar: down to $599 save $100 (opens in new tab)
- Sony 65-inch A8H OLED TV
$2500$1598 at Amazon (save $902) (opens in new tab)
- Sony WF-1000XM3
$230$148 at Amazon (save $82) (opens in new tab)
- Sony WH-1000XM4 wireless headphones: save $101 now $248 (opens in new tab)
- Speakers: save up to 50% on Klipsch speakers (opens in new tab)
- Tablet: Galaxy Tab S6 Lite
$429$319 at Amazon (save $110) (opens in new tab)
- True wireless: EarFun Air Pro five-star buds save 20% now $79 (opens in new tab)
- Wireless earbuds: save $40 on Amazon Echo Buds (2nd Gen) (opens in new tab)
Want something other than tech? Check out our sister site Techradar's round-up of all the Prime Day deals. (opens in new tab)
Prime Day headphones deals
$230 $148 at Amazon (save $82) (opens in new tab)
Previously the benchmark for true wireless earbuds (until they were surpassed by Sony's new model, the WF-1000XM4 (opens in new tab)), the WF-1000XM3 combine effective active noise-canceling with a real sense of musicality. This generous discount is very welcome indeed.
Bose Noise Cancelling 700
$399 $229 at Amazon (save $171) (opens in new tab)
This is one the best Bose deals we've ever seen – and on some of our favourite noise-cancelling headphones too. From sonic ability to design and comfort, the Bose 700 are highly attractive – especially if you want class-leading ANC.
Apple AirPods Pro
$249 $197 at Amazon (save $52)
(opens in new tab)As well suited to a long-haul flight as they are to a run around the block, the noise-cancelling AirPods Pro could be the only pair of headphones you ever need. They're now even cheaper than they were in last year's sale.
Amazon Echo Buds (2nd Gen)
$120 $80 at Amazon (save $40) (opens in new tab)
If you're on the lookout for a cheap pair of true wireless earbuds (opens in new tab), it's worth noting that the Echo Buds (2nd Gen) have dropped from $120 to $80. We haven't had the pleasure of testing this particular model, but at eighty bucks, they could be worth investigating.
AKG Y500 Wireless
$150 $75 at Amazon (save $75) (opens in new tab)
(opens in new tab)"Juggling good sound quality, clever features, durable build quality and attractive design in equal measure is no mean feat, but AKG pulls it off while making it look easy" – that's what we said of these wireless on-ears under intense review. Five stars
$200 $148 at Amazon (save $52) (opens in new tab)
A great price for a pair of Sony over-ear noise-cancellers. Amazon and Crutchfield only offer the black model, but Best Buy has the silver one too. Battery life tops out at an impressive 35 hours, and sound is typically awesome.
Beats Powerbeats Pro
$250 $170 at Amazon (save $80)
(opens in new tab)We're fans of the Powerbeats Pro for a number of reasons. Build quality is excellent, as is their fit and list of useful features. These true wireless earbuds come into their own for exercise, so this deal is ideal for sporty types.
$330 $203 at Amazon (save $127)
(opens in new tab)These superb Sonys may now have a successor in the form of the new WH-1000XM4 (opens in new tab), but these are still excellent buys – especially for their price, which is only getting lower.
Sennheiser HD 450BT
$200 $150 at Amazon (save $50) (opens in new tab)
These wireless noise-cancellers were already a strong mid-range option at their full price, and they're now available with a $50 discount. They lack the outright transparency of the best but there's a lot to like here, not least the excellent battery life and aptX Low Latency support.
Bose QuietComfort 35 II
$349 $249 (save $100) (opens in new tab)
These impressive Bose noise-cancelling wireless headphones have been around for a while but they're still great on-the-go – and we said that at their original price. Now they have an early Prime Day discount, they are an absolute steal.
Sennheiser Momentum M2
$400 $228 at Amazon (save $172)
(opens in new tab)NoiseGard active nose cancellation keeps your focus squarely on the music, while the leather earpads and adjustable headband make for all-day comfort. And with almost $200 off, it'd be rude not to.
- See all our best headphone deals
Prime Day TV deals
Toshiba 50in Fire TV
$430 $350 at Amazon (save $80) (opens in new tab)
It's unusual to see a 50-inch 4K on sale at this price, let alone one from a big-name brand with Dolby Vision HDR support. But that, folks, is why there's so much hype around Amazon's annual Prime Day sale. Grab this $80 saving while you can.
LG OLED C1 Save up to $300 at Amazon (opens in new tab)
This premium OLED TV has only been on sale a few months but you can already pick up a $100 – $300 discount at Amazon (depending on whether you opt for the 48in, 55in, 65in or 77in). It comes with LG's latest Gen 4 AI-enhanced processor and new gaming features.
LG OLED77G1 4K OLED TV
$3497 $3297 at Amazon (save $200) (opens in new tab)
New for 2021, the G1 is LG's latest 'Gallery' series OLED TV. It feature the company's range-topping OLED Evo panel, voice controls and a super-slim design. Save $200 off the 77-inch model right now.
Sony XBR-55A9G 4K TV
$2499 $2299 at Best Buy (save $200) (opens in new tab)
(opens in new tab)This 2019 Sony Master Series TV is a superb TV, particularly in terms of sound quality. A chunky saving on the current model certainly helps sweeten the deal in the Prime Day TV sales.
LG OLED48CX 4K OLED TV
$1800 $1249 at Amazon (save $551) (opens in new tab)
The 2020 CX is a capable all-rounder that offers a natural, dynamic and rich picture. The company has replaced it with the C1 but you can make a huge saving on the older model. You can also pick up the 65-inch version for
$2800 $1897 (opens in new tab).
Prime Day speaker deals
JBL Xtreme 2
$350 $150 (save $200) (opens in new tab) at Amazon
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that Prime Day discount!
Bose Home Speaker 500 with Alexa
$399 $299 (save $100) (opens in new tab) at Amazon
While its smaller brother, the 300, didn't wow us for sound, we've never actually been 12 rounds with this model. It boasts the same Bluetooth and wifi connectivity, AirPlay 2, app support and built-in voice assistants, but you'll also get a color LCD display screen. It's a lot of tech for this low price...
Amazon Echo Dot 4th Gen
$49.99 $24.99 at Amazon (save $25) (opens in new tab)
The Echo Dot swaps the puck design of its predecessors for an orb-like shape that sounds significantly better. As the smallest speaker in the Echo range, it's ideal for adding Alexa to every room of the house, particularly with this 50 per cent discount.
Klipsch speakers save up to 50% on Prime Day only! (opens in new tab)
You've got just one day to pick up some excellent deals on Klipsch speakers. Bookshelf, floorstanders, centers and subs are all available with big discounts. Not speakers we've reviewed but a great chance to build a system for less.
Jamo S 803 speakers (white)
$179 $149 at Amazon (save $30) (opens in new tab)
This looks a tidy discount on some attractive and very popular bookshelf speakers. The drive units are a 25mm soft dome tweeter and polyfibre mid/bass cones. The S 803s can also be part of Jamo's home cinema speaker package.
Q Acoustics 3020i
$349 $261.75 at Amazon (save $87.25) (opens in new tab)
Deep in size, deep in sonic analysis, these standmounts will make great first speakers. A former Award-winning speaker that’s been improved, they keep Q Acoustics firmly among the cream of the budget speaker crop.
Echo (4th Gen)
$100 $75 each / 2-for-$120 at Amazon (save $30) (opens in new tab)
The full-blown Echo smart speaker, which we praised for its "weighty sound" also gets a bulk discount. Normally $100 each, you can pick up two for just $120 (opens in new tab) right now when you use the code ECHOPRIME.
Elac Debut 2.0 B6.2
$350 $251 at Amazon (save $99) (opens in new tab)
A great saving and a superb pair of five-star bookshelf speakers from Elac can be yours for hi-fi pocket change. With a fantastic sense of rhythm and dynamics and noticeably more oomph than their predecessors, they're perfect for music and home cinema.
2-for-1 Echo Dot (4th Gen)
$100 $50 at Amazon (save $50) (opens in new tab)
The latest Echo Dot (2020) is an easy way to get your smart home up and running. Get two for the price of one with the code PDLUDOT with this early Prime Day sale goes live. Non-members can use PDDOT2PK to get $40 off two.
Echo Dot (3rd Gen) + free music
$88 $35 at Amazon (save $53) (opens in new tab)
Amazon's little hockey puck-shaped smart speaker is small enough to easily move between rooms, and the unobtrusive design will suit any decor. The sound isn't half bad for the size, either. Includes six months' Amazon Music Unlimited, too.
Ultimate Ears Megaboom
$300 $135 at Amazon (save $165) (opens in new tab)
Not the newest Ultimate Ears speaker, but we awarded it five stars when it came out in 2015 – and remember, that was at nearly triple the price. Expect 20 hours of battery, a solid waterproof build, a punchy, exciting sound and an edgy colorway.
Prime Day tablet deals
Galaxy Tab S6 Lite 128GB
$429 $319 at Amazon (save $110) (opens in new tab)
This bargain 10.4-inch tablet is stiff competition for the Apple iPad thanks to its generous screen, thin and compact body and a redesigned S Pen (included in the box). Sound comes courtesy of built-in AKG-tuned speakers.
Galaxy Tab S7+ 256GB WiFi
$849 $654 at Amazon (save $195) (opens in new tab)
Samsung's answer to the iPad Pro boasts a stunning 12.4-inch display with a 120Hz refresh rate for super-smooth video playback. Four speakers tuned by AKG, plus Dolby Atmos support, make this tablet ideal for movies and gaming (and even a spot of working).
Apple iPad Mini (2019) $
400 $369 at Amazon (save $31) (opens in new tab)
(opens in new tab)Ahead of Prime Day Amazon is offering a substantial $30 off the 2019 iPad Mini (Wi-Fi, 64GB). Need more storage? Amazon has slashed the price of the Mini (Wi-Fi, 256GB) Space Grey from $679 to $524 (opens in new tab).
- Browse all the best tablet deals
Prime Day hi-fi deals
Elac Debut 2.0 B6.2
$350 $251 at Amazon (save $99) (opens in new tab)
A great saving and a superb pair of five-star reviewed bookshelf speakers from Elac can be yours for hi-fi pocket change. With a fantastic sense of rhythm and dynamics and noticeably more oomph than their predecessors, they're perfect for music and home cinema.
Bose Wave Music System IV
$499 $408 at Amazon (save $91)
(opens in new tab)Save over $90 on this all-in-one music system from Bose. Featuring room-filling sound, remote control, CD/MP3 CD player, AM/FM tuner and dual alarms. Add the optional Bluetooth adapter to stream music wirelessly from your smartphone.
- Browse all the best hi-fi and audio deals
Prime home theater deals
Elac Debut 2.0 5.1 speakers
$1999 $1829 at Amazon (save $71) (opens in new tab)
The five-star Elac Debut 2.0 speaker package is available at a discount thanks to Prime Day 2021. It's beautiful sounding system offering some genuine home cinema class. Highly recommended.
Fire TV Stick 4K +Luna Controller
$120 $74 at Amazon (save $40) (opens in new tab)
Prime members can get $40 off this Amazon entertainment bundle which gets you the Fire TV Stick 4K and Luna Controller (for Amazon's new cloud gaming service) for just $74. The controller normally costs $70 on its own, so you're getting a Fire TV Stick just $4. Deal.
Nebula Capsule portable projector
$350 $300 at Amazon (save $50) (opens in new tab)
(opens in new tab)When reviewed, we praised the Capsule's "neat design, solid sound and access to streaming services". Its resolution of 854 x 480 pixels is par for the course when it comes to miniature projectors. A brightness of 100 lumens means you'll need a dimly-lit room. Not perfect but it's the best mini around.
Epson Home Cinema 4010 4K projector
$1900 $1600 at Amazon (save $300) (opens in new tab)
The 4K might not be native but this projector's enhancement technology and HDR offering does a very good job. It's sharp, colourful, dynamic and, with $300 knocked off, a hell of a lot cheaper than an actual native 4K projector.
Optoma UHD50X 4K projector
$1999 $1599 at Amazon (save $400) (opens in new tab)
This is a very decent budget 4K projector with some good HDR pop and some of the best black depth you'll find in this price bracket and beyond. It features a powered USB socket and high frame rate HDMI certification for gamers to enjoy.
- View all the best home theater and AV deals
Prime Day Apple deals
AirPods 2 + Charging Case
$159 $129 at Amazon (save $30) (opens in new tab)
The 2nd-gen AirPods with wired charging case are reduced. It's rare them discounted at all outside of Prime Day, Black Friday and the big shopping events, so you'd better snap them up while the deal is live.
Apple AirPods Pro
$249 $197 at Amazon (save $52) (opens in new tab)
As well suited to a long-haul flight as they are to a run around the block, the noise-cancelling AirPods Pro could be the only pair of headphones you ever need. They're already cheaper than they were in last year's Prime Day sale.
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial (opens in new tab), there is always the option to sign up, bag a few bargains, and then cancel your membership.
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.
Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
As well as the US, Prime Day 2021 will take place in the UK, India, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey and Brazil.
- Check out our pick of the best TV deals
When is Amazon Prime Day 2021?
Amazon has officially confirmed that Prime Day 2021 will take place on 21-22 June. In other words, the big event starts on Monday!
Prime Day is usually a summer affair but it was was all change in 2020. The coronavirus pandemic caused Amazon to push back its plans, and Prime Day 2020 wasn't held until 13th and 14th October – just a few weeks before Black Friday, another of the year's biggest sales events.
Prime Day in numbers
- 175 million items sold
- $1 billion+ in savings worldwide
- 18 countries participated
- 2x as many Ring and Blink devices sold compared to last year
- 2x as many Fire TV Edition Smart TVs compared to last year
- 1 million headphones sold by Amazon US
- 200,000 TVs sold by Amazon US
- 100,000 lunchboxes sold by Amazon US
Prime Day best-selling items
2019 is the most recent Prime Day on which we have stats. Top-selling Prime Day deals included the iRobot Roomba 690 Robot Vacuum (opens in new tab), MyQ Smart Garage Door Opener Chamberlain MYQ-G0301 (opens in new tab), and Amazon Smart Plug (opens in new tab).
Prime Day was also the biggest event ever for Amazon devices, with the Echo Dot (opens in new tab), Fire TV Stick with Alexa Voice Remote (opens in new tab), and Fire TV Stick 4K with Alexa Voice Remote (opens in new tab) topping the Amazon devices charts. The Fire 7 (opens in new tab), meanwhile, was the biggest-selling Amazon tablet.
In the United States the best-selling items across the Prime Day sales were said to be the LifeStraw Personal Water Filter (opens in new tab), Instant Pot DUO60 (opens in new tab), and 23andMe Health and Ancestry kits (opens in new tab).
Amazon quick links
Still in the mood for shopping? Check out the best deals right now via the links below.
- Amazon daily deals – today's Amazon deals (opens in new tab)
- Amazon Gift Cards - Birthday, Thank You, Back to School (opens in new tab)
- Amazon Echo and Alexa devices – all of Amazon's smart devices (opens in new tab)
- Amazon TV and video – TVs, projectors, set-top boxes and more (opens in new tab)
- Amazon home audio and theater – turntables, headphones, speakers (opens in new tab)
- Amazon cell phones and accessories – cables, SIM cards, phone adapters (opens in new tab)