The best Amazon Prime Day 2 deals: save on TVs, headphones, speakers and more

Amazon's big sale is live and it's Day 2 and the final day of deals. Called Prime Big Deal Days, it's basically this season's Prime Day. We're already seeing discounts on headphones, speakers, TVs, hi-fi gear and all kinds of AV equipment.

It lasts until midnight Wednesday, and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are all participating, and Amazon's Fire TV and Echo speaker devices are among the biggest discounts around.

But a word of caution. While there are plenty of deals around, they're not all worth your money. Sometimes, even with a hefty discount, the product simply isn’t worth buying – we’ve seen more than a few deals go live on three-star products we’ve reviewed that aren’t good purchases even with a decent discount.

And while we all love a good deal, sometimes it’s better to wait for the right product, or simply save your money – a lesson we know is easy to say and hard to follow.

But thankfully there are some very good deals around – and even some great ones. Here are the best Prime Big Deal Days deals.

Browse all the Amazon Prime Day deals now

Quick links

Editor's picks: the best Prime Day deals overall

Sony WH-1000XM4 were $350, now $248 at Amazon (save $102)

Sony WH-1000XM4 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FSony-WH-1000XM4-Canceling-Headphones-Phone-Call%2Fdp%2FB08MVGF24M%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">were $350, now $248 at Amazon (save $102)
These comfortable and lightweight headphones offer up sensational audio quality. Plus, you get good noise-cancelling and battery life. At just $248, this is a great price for these former What Hi-Fi? Award-winners.

55-inch LG C2 OLED was $1897, now $1097 (save $800)

55-inch LG C2 OLED <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB09RMLLJPX%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $1897, now $1097 (save $800)
LG's stunning C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. On sale, it's hard to refuse if your budget can stretch to it.

Apple iPad (2021) 64GB was&nbsp;$329, now $250 (save $79)

Apple iPad (2021) 64GB <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2F2021-Apple-10-2-inch-iPad-Wi-Fi%2Fdp%2FB09G9FPHY6%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $329, now $250 (save $79)
The 2021 iPad comes packed with an impressive display, engaging audio, and an excellent camera. If you need a tablet for browsing the internet, playing games, and streaming your favorite shows, this is an awesome choice.

Read our <a href="https://www.whathifi.com/reviews/apple-ipad-2021" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">iPad (2021) review

Apple AirPods Pro 2 (2022) $249 $189 at Amazon

Apple AirPods Pro 2 (2022) <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FApple-Generation-Cancelling-Transparency-Personalized%2Fdp%2FB0BDHWDR12%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$249 $189 at Amazon
The 2nd Gen AirPods Pro wowed us with their, excellent noise-cancelling, improved battery life and fantastic sound quality. Apple discounts don't come around very often, so now could be the perfect time to buy.

Read our <a href="https://www.whathifi.com/reviews/apple-airpods-pro-2" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">AirPods Pro 2 (2022) review

48-inch LG A2 OLED was $1299, now $649 (save $650)

48-inch LG A2 OLED <a href="https://shop-links.co/link?acampID=0&ar=1812904862484427505&skuId=6501902&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Flg-48-class-a2-series-oled-4k-uhd-smart-webos-tv%2F6501902.p%3FacampID%3D0%26ar%3D1812904862484427505%26skuId%3D6501902&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $1299, now $649 (save $650)
With an OLED display, 4K and HDR support, and a smart OS capable of streaming just about any content you can dream up, the A2 is a strong choice for a TV. Make sure to check this TV out, now that it has $650 off.

JBL Xtreme 2 was $350, now $199 at Walmart (save $151)
When we reviewed this larger portable speaker, we concluded: "

JBL Xtreme 2 <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FJBL-Xtreme-2-Portable-Waterproof-Wireless-Bluetooth-Speaker-Blue%2F688179538" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $350, now $199 at Walmart (save $151)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the <a href="https://www.whathifi.com/reviews/jbl-xtreme-2" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! 

Read our <a href="https://www.whathifi.com/reviews/jbl-xtreme-2" data-link-merchant="whathifi.com"" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">JBL Xtreme 2 review

Elac Debut 2.0 B6.2&nbsp;was $399, now&nbsp;$349 at Amazon (save $50)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Elac Debut 2.0 B6.2 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FELAC-Debut-Bookshelf-Speakers-Black%2Fdp%2FB07B4Q5587%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399, now $349 at Amazon (save $50)
The <a href="https://www.whathifi.com/reviews/elac-debut-20-b62" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Read our <a href="https://www.whathifi.com/reviews/elac-debut-20-b62" data-link-merchant="whathifi.com"" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Elac Debut 2.0 B6.2 review

The best Prime Day headphones deals

Sony WH-1000XM4 were $350, now $248 at Amazon (save $102)

Sony WH-1000XM4 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FSony-WH-1000XM4-Canceling-Headphones-Phone-Call%2Fdp%2FB08MVGF24M%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">were $350, now $248 at Amazon (save $102)
These comfortable and lightweight headphones offer up sensational audio quality. Plus, you get good noise-cancelling and battery life. At just $248, this is a great price for these former What Hi-Fi? Award-winners.

Bose QuietComfort 45s were $329, now $229 (save $100)

Bose QuietComfort 45s <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fgp%2Fproduct%2FB098FKXT8L%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">were $329, now $229 (save $100)
These four-star headphones manage to provide effective ANC, excellent battery life, a comfy build, and solid sound quality. With a meaty $100 off, these cans are a solid option for the money. 

WF-C700N were $120, now $90 at Amazon (save $30)

WF-C700N <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FSony-WF-C700N-Canceling-Bluetooth-Isolating%2Fdp%2FB0C4CLV7S7%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">were $120, now $90 at Amazon (save $30)
These earbuds come with an incredibly comfy fit, a detailed, nuanced presentation, overall engaging audio quality, and a user-friendly user experience. At under $100, it's hard to say no to these wireless earbuds. 

Apple AirPods Pro 2 (2022) $249 $189 at Amazon

Apple AirPods Pro 2 (2022) <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FApple-Generation-Cancelling-Transparency-Personalized%2Fdp%2FB0BDHWDR12%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$249 $189 at Amazon
The 2nd Gen AirPods Pro wowed us with their, excellent noise-cancelling, improved battery life and fantastic sound quality. Apple discounts don't come around very often, so now could be the perfect time to buy.

Read our <a href="https://www.whathifi.com/reviews/apple-airpods-pro-2" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">AirPods Pro 2 (2022) review

AKG Y500 Wireless was $150, now $75 at Amazon (save $75)
"Five stars.

AKG Y500 Wireless <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FFoldable-Wireless-Bluetooth-Headphones-Version%2Fdp%2FB07G98GG51%2Fref%3Dsr_1_3%3Fcrid%3D2TFWUQ8W4ATX6%26keywords%3DAKG%252BY500%252BWireless%26qid%3D1643972259%26sprefix%3Dakg%252By500%252Bwireless%252Caps%252C250%26sr%3D8-3%26th%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $150, now $75 at Amazon (save $75)<a href="https://www.prf.hn/click/camref:1011loWvt/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fsamsung-akg-y500-wireless-headphones_5197-10209-GPY500HAHHCAB%2F%3F_%24ja%3Dtsid%3A32619%257Cprd%3A103504%26cm_mmc%3DAFFIL-_-AWIN-_-103504-_-0RpXOIXA500%26awc%3D3539_1606555970_7486fa07acd638f1d4ca69a5b157923e%26utm_source%3Dawin%26utm_medium%3Daffil%26utm_campaign%3Dna_na_na_na_na_na%26utm_term%3Dna%26utm_content%3D103504" data-link-merchant="selfridges.com"" data-link-merchant="Amazon US"">
"Juggling good sound quality, clever features, durable build quality and attractive design in equal measure is no mean feat, but AKG pulls it off while making it look easy" – that's what we said of these wireless on-ears in our <a href="https://www.whathifi.com/reviews/akg-y500-wireless-review" data-link-merchant="whathifi.com"" data-link-merchant="selfridges.com"" data-link-merchant="Amazon US"">Y500 review. Five stars.

Read our <a href="https://www.whathifi.com/reviews/akg-y500-wireless-review" data-link-merchant="whathifi.com"" data-link-merchant="whathifi.com"" data-link-merchant="selfridges.com"" data-link-merchant="Amazon US"">AKG Y500 review

Shure Aonic 50 was $399, now $129 at Amazon (save $270)
Given this is new ground for Shure, the Aonic 50 are a solid first attempt at a pair of wireless noise-canceling headphones. They aren't quite as engaging as the Sony and Sennheiser class leaders, but they do offer outstanding levels of detail, clear and clean delivery and solid bass. Four stars.

Shure Aonic 50 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FShure-Cancelling-Headphones-Studio-Quality-Technology%2Fdp%2FB084S1CYKF%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399, now $129 at Amazon (save $270)
Given this is new ground for Shure, the Aonic 50 are a solid first attempt at a pair of wireless noise-canceling headphones. They aren't quite as engaging as the Sony and Sennheiser class leaders, but they do offer outstanding levels of detail, clear and clean delivery and solid bass. Four stars.

Read our <a href="https://www.whathifi.com/reviews/shure-aonic-50" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Shure Aonic 50 review review

Technics EAH-AZ70W was $249, now $125 at Amazon (save $124)

Technics EAH-AZ70W <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FTechnics-Cancelling-Technology-Compatible-EAH-AZ70W-K%2Fdp%2FB0863H2Z27%2Fref%3Dsr_1_3%3Fcrid%3DJIPR4J1POURF%26keywords%3DTechnics%252BEAH-AZ70W%26qid%3D1643972565%26sprefix%3Dtechnics%252Beah-az70w%252Caps%252C249%26sr%3D8-3%26th%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $249, now $125 at Amazon (save $124)
US buyers can grab a great deal on these earbuds. Save over $100 on premium wireless earbuds that impress with punchy sound, good noise-cancelling and a comfortable design, as we noted in our AZ70W review.

Read our <a href="https://www.whathifi.com/reviews/technics-eah-az70w" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Technics AZ70W review

Beats Powerbeats Pro was $250, now $150 at Amazon (save $100)

Beats Powerbeats Pro <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FPowerbeats-Pro-Totally-Wireless-Earphones%2Fdp%2FB07R5QD598%2Fref%3Dsr_1_1_sspa%3Fkeywords%3Dpowerbeats%2Bpro%26qid%3D1636714904%26sr%3D8-1-spons%26psc%3D1%26spLa%3DZW5jcnlwdGVkUXVhbGlmaWVyPUExVEY4QlQxNlRQUzlRJmVuY3J5cHRlZElkPUEwMDU3NDE2M04xT1Y4V1dENzFDVyZlbmNyeXB0ZWRBZElkPUEwOTY4OTE1MU5DN1JJOEhUNkFMNSZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU%253D%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $250, now $150 at Amazon (save $100)
At this price, the Pros aren't bad options at all for sporty types. Build quality is excellent, as is their fit and list of useful features. These true wireless earbuds come into their own for exercise, so this new low price shouldn't be sniffed at. 

Read our <a href="https://www.whathifi.com/reviews/beats-powerbeats-pro" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Powerbeats Pro review

The best Prime Day TV deals

55-inch LG C2 OLED was $1897, now $1097 (save $800)

55-inch LG C2 OLED <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB09RMLLJPX%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $1897, now $1097 (save $800)
LG's stunning C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. On sale, it's hard to refuse if your budget can stretch to it.

65-inch TCL QLED TV was $528, now $398 (save $130)

65-inch TCL QLED TV <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FTCL-65-Class-5-Series-4K-UHD-QLED-Dolby-Vision-HDR-Roku-Smart-TV-65S531%2F651511672" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $528, now $398 (save $130)
This TCL TV comes with a QLED panel, 4K support, HDR10, HLG, HDR10+, Dolby Vision, Dolby Digital Plus, and Dolby Atmos all for the low price of just $398 for a 65-inch model with this Prime Day sale at Walmart.

48-inch LG A2 OLED was $1299, now $599 (save $700)

48-inch LG A2 OLED <a href="https://shop-links.co/link?acampID=0&ar=1812904862484427505&skuId=6501902&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Flg-48-class-a2-series-oled-4k-uhd-smart-webos-tv%2F6501902.p%3FacampID%3D0%26ar%3D1812904862484427505%26skuId%3D6501902&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $1299, now $599 (save $700)
With an OLED display, 4K and HDR support, and a smart OS capable of streaming just about any content you can dream up, the A2 is a strong choice for a TV. Make sure to check this TV out, now that it has $700 off.

LG OLED42C2 was$1399, now$879 at Walmart (save $520)

LG OLED42C2 <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FLG-42-Class-4K-UHD-OLED-webOS-Smart-TV-with-Dolby-Vision-C2-Series-42OLEDC2PUA%2F343925600%3Firgwc%3D1%26sourceid%3Dimp_2aF1JvxJRxyPRLIQVdReWWjjUkF2qYVI2zvM1Y0%26veh%3Daff%26wmlspartner%3Dimp_1943169%26clickid%3D2aF1JvxJRxyPRLIQVdReWWjjUkF2qYVI2zvM1Y0%26sharedid%3Dwhathifi-us%26affiliates_ad_id%3D568844%26campaign_id%3D9383" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $1399, now $879 at Walmart (save $520)
The 42-inch version of LG's C2 OLED is so brilliant, we gave it an Award, and that was when it was new and therefore pretty expensive. Now that it's been out over a year, there are massive discounts to be had – like this one at Walmart.

Read our <a href="https://www.whathifi.com/reviews/lg-oled65c2" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">LG OLED42C2 review

Sony XR-55A95K was$3000, now $2479 at Walmart (save $521)

Sony XR-55A95K <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FSony-XR55A95K-55-BRAVIA-XR-A95K-4K-HDR-OLED-Televisions-with-Smart-TV-2022-Bundle-with-Premium%2F845536008%3Firgwc%3D1%26sourceid%3Dimp_2aF1JvxJRxyPRLIQVdReWWjjUkF2qfyY2zvMwk0%26veh%3Daff%26wmlspartner%3Dimp_1943169%26clickid%3D2aF1JvxJRxyPRLIQVdReWWjjUkF2qfyY2zvMwk0%26sharedid%3Dwhathifi-us%26affiliates_ad_id%3D568844%26campaign_id%3D9383" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $3000, now $2479 at Walmart (save $521)
The Sony A95K was the first QD-OLED we tested. Its combination of Quantum Dot and OLED technologies results in a picture with incredible contrast and colors, all tied together with Sony's usual cinematic subtlety. It sounds very good by TV standards, too. A very expensive TV at launch, this trailblazer is now much more affordable.

Read our <a href="https://www.whathifi.com/reviews/sony-xr-55a95k" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">Sony A95K review

Sony XR-55A80J was$3500, now$999 at Best Buy (save $2501)

Sony XR-55A80J <a href="https://shop-links.co/link?cmp=RMX&skuId=6455217&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsony-55-class-bravia-xr-a80j-series-oled-4k-uhd-smart-google-tv%2F6455217.p%3Fcmp%3DRMX%26skuId%3D6455217&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $3500, now $999 at Best Buy (save $2501)
While a bit long in the tooth now, the 55-inch <a href="https://www.whathifi.com/reviews/sony-xr-55a80j" data-link-merchant="whathifi.com"" data-link-merchant="bestbuy.com"">Sony A80J OLED got a full five-star rating when it first came out, and you can now pick it up for less than a third of its original price. That's great value for a TV of this quality at this size.

Sony XR-55A80L was$1899, now$1699 at Best Buy (save $200)

Sony XR-55A80L <a href="https://shop-links.co/link?cmp=RMX&skuId=6543909&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsony-55-class-bravia-xr-a80l-oled-4k-hdr-google-tv%2F6543909.p%3Fcmp%3DRMX%26skuId%3D6543909&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $1899, now $1699 at Best Buy (save $200)
The brand new Sony A80L is the surprise of 2023 so far. It uses standard OLED panel technology (rather than QD-OLED or MLA) but produces an incredibly punchy, vibrant and exciting picture that still exhibits Sony's trademark authenticity.

Read our <a href="https://www.whathifi.com/reviews/sony-xr-55a80l" data-link-merchant="whathifi.com"" data-link-merchant="bestbuy.com"">Sony XR-55A80L review

LG OLED65C3 was$2599, now$1976 at Amazon (save $623)

LG OLED65C3 <a href="https://www.amazon.com/dp/B0BVXDPZP3?tag=georiot-us-default-20&th=1&psc=1&ascsubtag=hawk-custom-tracking-20&geniuslink=true" data-link-merchant="amazon.com"" target="_blank" rel="nofollow">was $2599, now $1976 at Amazon (save $623)
The C3 is the successor to the Award-winning C2. Performance is very much as before, which is to say excellent, but because this is a very new TV, discounts aren't as good as they are for the C2. Still, over $600 off a new model is pretty great by anyone's standards.

Read our <a href="https://www.whathifi.com/reviews/lg-c3-oled65c3" data-link-merchant="whathifi.com"" data-link-merchant="amazon.com"">LG OLED65C3 review

Samsung QN65S95C was$3299, now$2999 at Amazon (save $300)

Samsung QN65S95C <a href="https://shop-links.co/link?nrtv_cid=e802e2d6ac2b10e4ad7840b6df764b97d10836282e897b4c2751613d645e404c&cid=opmc-ecomm-nrtiv-tv-042720-142014-future-17652324&utm_source=future&utm_medium=narrativ&utm_campaign=17652324&utm_content=tv&nrtv_as_src=1&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftelevisions-home-theater%2Ftvs%2Foled-tvs%2F65-class-s95c-oled-4k-smart-tv-2023-qn65s95cafxza%2F%3Fnrtv_cid%3De802e2d6ac2b10e4ad7840b6df764b97d10836282e897b4c2751613d645e404c%26cid%3Dopmc-ecomm-nrtiv-tv-042720-142014-future-17652324%26utm_source%3Dfuture%26utm_medium%3Dnarrativ%26utm_campaign%3D17652324%26utm_content%3Dtv%26nrtv_as_src%3D1&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="samsung.com"" target="_blank" rel="nofollow">was $3299, now $2999 at Amazon (save $300)
Samsung's second-generation QD-OLED TV is utterly spectacular, hitting new heights in terms of OLED brightness and color reproduction. It's fair to say that it could do with a little more subtlety in its performance – hence the four-star rating in our QN65S95C review – but if you want to have your socks knocked off, this is the TV that will do it.

Read our <a href="https://www.whathifi.com/reviews/samsung-s95c-qe65s95c" data-link-merchant="whathifi.com"" data-link-merchant="samsung.com"">Samsung QN65S95C review

The best Prime Day wireless speaker deals

JBL Charge 5 was $180, now$120 at Amazon (save $60)

JBL Charge 5 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB08X4WQ3LP%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $180, now $120 at Amazon (save $60)
This five-star Bluetooth speaker comes packed with a clear, detailed sound; a wide open soundstage; and even robust dust- and waterproofing, too. At $60 off, it's hard to say no to the Charge 5.

Read our <a href="https://www.whathifi.com/reviews/jbl-charge-5" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">JBL Charge 5

JBL Xtreme 2 was $350, now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "

JBL Xtreme 2 <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FJBL-Xtreme-2-Portable-Waterproof-Wireless-Bluetooth-Speaker-Blue%2F688179538" data-link-merchant="walmart.com"" target="_blank" rel="nofollow">was $350, now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the <a href="https://www.whathifi.com/reviews/jbl-xtreme-2" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! 

Read our <a href="https://www.whathifi.com/reviews/jbl-xtreme-2" data-link-merchant="whathifi.com"" data-link-merchant="whathifi.com"" data-link-merchant="walmart.com"">JBL Xtreme 2 review

The best Prime Day stereo speaker deals

Q Acoustics M20 was$500, now $400 (save $100)

Q Acoustics M20 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FAcoustics-M20-Wireless-Music-System%2Fdp%2FB0987L843K%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $500, now $400 (save $100)
These five-star powered speakers pack in an insightful, expansive presentation, won't give you trouble in terms of placement, and have excellent connectivity options. At this price, there just aren't any meaningful downsides.

Read our <a href="https://www.whathifi.com/reviews/q-acoustics-m20" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Q Acoustics M20 review

Elac Debut 2.0 B6.2&nbsp;was $399, now&nbsp;$287 at Amazon (save $112)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Elac Debut 2.0 B6.2 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FELAC-Debut-Bookshelf-Speakers-Black%2Fdp%2FB07B4Q5587%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $399, now $287 at Amazon (save $112)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Read our <a href="https://www.whathifi.com/reviews/elac-debut-20-b62" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Elac Debut 2.0 B6.2 review

Q Acoustics 3050i was $1000, now $800 (save $200)

Q Acoustics 3050i <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FAcoustics-Floorstanding-Speakers-Carbon-Speaker%2Fdp%2FB0C941XSNY%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $1000, now $800 (save $200)
These excellent loudspeakers offer up a punchy performance, a wide soundstage, smart finish, and they're even flexible with positioning, too. For the price, it's hard to say there are any major faults here.

Q Acoustics 3010i was $329, now $263 (save $66)

Q Acoustics 3010i <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FAcoustics-3010i-Compact-Bookshelf-Speaker%2Fdp%2FB07C35G5TG%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $329, now $263 (save $66)
The 3010i speakers come packed with a refined, detailed yet energetic sound profile, an entertaining rhythm, enjoyable balance, low-end richness, and even forgiveness when it comes to positioning. You really can't go wrong with these speakers.

The best Prime Day projector deals

Epson Home Cinema 3800 4K projector was $1700, now $1599 at Amazon (save $101)

Epson Home Cinema 3800 4K projector <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB07XF2G9WT%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $1700, now $1599 at Amazon (save $101)
This 4K HDR Epson provides almost everything you could need of an entry level machine. Its natural motion handling, well-balanced colors and excellent abilities with contrast go a very long way indeed. This is an exceptional budget projector.

Samsung The Freestyle Full HD portable smart projector was $800, now $600 at Best Buy (save $200)

Samsung The Freestyle Full HD portable smart projector <a href="https://shop-links.co/link?skuId=6492951&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fsamsung-the-freestyle-fhd-hdr-smart-portable-projector-white%2F6492951.p%3FskuId%3D6492951&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank" rel="nofollow">was $800, now $600 at Best Buy (save $200)
Samsung's portable projector takes the fun on the go, with integrated streaming apps and a compact form factor that means you can take this mini projector anywhere. 

Read our <a href="https://www.whathifi.com/reviews/samsung-the-freestyle-projector" data-link-merchant="whathifi.com"" data-link-merchant="bestbuy.com"">Samsung Freestyle review

The best Prime Day hi-fi deals

Denon DP-400 was $589, now $399 at Crutchfield (save $190)

Denon DP-400 <a href="https://shop-links.co/link?publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.crutchfield.com%2Fp_033DP400%2FDenon-DP-400-Black.html&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="crutchfield.com"" target="_blank" rel="nofollow">was $589, now $399 at Crutchfield (save $190)
We haven't tested this record player for ourselves, but Denon is a hugely respected audio brand so it could be worth trying this one out. The DP-400 has a built-in phono preamp and spins at 33 1/3, 45 and 78rpm – perfect for those older collections.

Onkyo TX-8220 was $349, now $249 at Amazon (save $100)

Onkyo TX-8220 <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2FOnkyo-TX-8220-Channel-Receiver-Bluetooth%2Fdp%2FB075P831VY%2Fref%3Dsr_1_2%3Fcrid%3D2MF69ROQUDZK4%26keywords%3DOnkyo%2BTX-8220%26qid%3D1636028811%26sprefix%3Donkyo%2Btx-8220%252Caps%252C251%26sr%3D8-2%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $349, now $249 at Amazon (save $100)
This stereo receiver features two powerful amplifiers, digital audio inputs for TV and BD/DVD player connection, analog inputs for your audio devices and built-in Bluetooth connectivity. There is even a dedicated phono input for your vinyl record player. And you can make a $100 saving.

Arcam SA10 was $999, now $880 at World Wide Stereo (save $119)
The integrated SA10 gives you 50 watts of power per channel, an optical and two coaxial inputs, plus three RCA inputs. For vinyl enthusiasts, there's a dedicated phono input, plus a built-in DAC. This amp has a marvellously rich, solid presentation too, even if it isn't the most dynamically expressive. Four stars.

Arcam SA10 <a href="https://shop-links.co/link?sku=171889&cjevent=c786c7bb3d6a11ec836ace680a180510&utm_source=CJ&utm_medium=affiliate&utm_campaign=100134077&utm_content=13359547&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.worldwidestereo.com%2Fproducts%2Farcam-sa10-integrated-amplifier-arc-sa10-us%3Fsku%3D171889%26cjevent%3Dc786c7bb3d6a11ec836ace680a180510%26utm_source%3DCJ%26utm_medium%3Daffiliate%26utm_campaign%3D100134077%26utm_content%3D13359547&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="worldwidestereo.com"" target="_blank" rel="nofollow">was $999, now $880 at World Wide Stereo (save $119)
The integrated SA10 gives you 50 watts of power per channel, an optical and two coaxial inputs, plus three RCA inputs. For vinyl enthusiasts, there's a dedicated phono input, plus a built-in DAC. This amp has a marvellously rich, solid presentation too, even if it isn't the most dynamically expressive. Four stars.

Read our <a href="https://www.whathifi.com/arcam/sa10/review" data-link-merchant="whathifi.com"" data-link-merchant="worldwidestereo.com"">Arcam SA10 review

The best Prime Day home cinema deals

Elac Debut 2.0 5.1.2 Dolby Atmos cinema pack was $2470, now $1750 at Amazon (save $720)

Elac Debut 2.0 5.1.2 Dolby Atmos cinema pack <a href="https://target.georiot.com/Proxy.ashx?tsid=40397&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB07VRTW8R3%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">was $2470, now $1750 at Amazon (save $720)
This is essentially a five-star home theater speaker package but with a pair of Elac Dolby Atmos speaker modules to pop on top of the floorstanders and add a new dimension to your movie sound. A great Prime Day deal. 

Read our <a href="https://www.whathifi.com/reviews/elac-debut-20-51-home-theatre-system" data-link-merchant="whathifi.com"" data-link-merchant="Amazon US"">Elac Debut review

What is Amazon Prime?

Prime Video displayed on a TV

(Image credit: Amazon)

To be eligible for Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.

In order to be eligible for the trial, you can't have had Prime in the last 12 months.

What is Amazon Prime Big Deal Days?

It's essentially Prime Day but in the fall. Prime Day is Amazon's take on Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

Like with Prime Day, you'll need to be a Prime member to take advantage of the best Prime Big Deal Days offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

When does Amazon Prime Big Deal Days 2023 start?

The 48-hour Prime Big Deal Days 2023 sale starts at 00:00 PT (03.00 EDT) on Tuesday 10th October.

When does Amazon Prime Big Deal Days 2023 end?

Prime Big Deal Days is a 48-hour event. So the sale is officially live through Wednesday 11th July. But some deals last longer – stay tuned to What Hi-Fi?, as we'll key you in on what's worth your money.

Samsung TV in a living room

(Image credit: Samsung)

Prime Big Deal Days 2023 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.

2. Google a product before buying
Not every Prime Big Deal Days 2023 deal is going to be a winner, so make sure you compare prices online before you buy.

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Big Deal Days price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2023 deals.

Is Amazon Prime Big Deal Days only once a year?

It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic). Think of it as the summer equivalent of November's Black Friday. But seeing as Prime Big Deal Days is basically a second Prime Day, you could say it takes place twice a year, just under a different name.

What discount is offered on Prime Big Deal Days?

All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.

What benefits do Prime members get on Prime Big Deal Days?

In a word, deals. Without Prime, you can't take advantage of the Prime Big Deal Days discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.

Is Amazon Prime Big Deal Days sale for everyone?

It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).

Is Prime Big Deal Days the same thing as Prime Day 2?

Essentially yes. Prime Big Deal Days is basically another Prime Day, just later in the year and with a different name. Hence you might see it referred to as Prime Day 2, as it was commonly called before Amazon had announced the official name.

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test

  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply