We've tested our fair share of the best OLED TVs this year, testing models from all of the top brands to decipher which one is worth your hard-earned cash.
While they've tended to be at the larger screen sizes – namely 55- and 65-inches – we appreciate that not everyone has a living room that suits a screen size this large.
Fear not, as there are plenty of great small OLED TVs out there which deliver wholly cinematic experiences without taking up loads of room. And while Samsung's S90F and LG's C5 offered up solid small OLED TVs to fit this brief, it's Panasonic that impressed most with the Z90B.
While it was pricey at launch – £1499 to be exact – it's now down to just £1099 at Richer Sounds; that's a £400 saving on a chart-topping TV.
Panasonic's OLED TVs have consistently impressed us for quite some time now, and that remains true despite this being the smallest model we've seen from the company to date.
Don't be fooled by its pint-sized stature; this 48-inch OLED can deliver a striking cinematic image with ease, and it doesn't compromise on scale despite the compact footprint.
Colours are rich and striking, but the picture remains cinematically authentic; something Panasonic has ensured for many of its previous OLEDs. It manages to retain these rich colours in low-light segments too, which is a huge bonus, as we found the LG C5 struggled in this area.
We also approve of how crisp and three-dimensional the Z90B's image is, which helps to increase immersion and generally allows for finer details to be dug out. In fact, the Z90B made the competing Samsung look somewhat flat in a few instances, which is a testament to this TV's performance.
This TV is also no slouch when it comes to audio. While we'll stick with our usual advice of recommending one of the best Dolby Atmos soundbars to accompany your new OLED TV, the Panasonic is a cut above the LG and Samsung when it comes to bass, dynamics and spatial separation – though the bar was set fairly low by the Korean TV brands.
Finally, the Z90B is amply stocked when it comes to features, especially when it comes to HDR support. Both Dolby Vision and HDR10+ are supported, whereas the C5 and S90F only support the former and latter, respectively.
Furthermore, Panasonic has included 4K/144Hz support with VRR and ALLM over two HDMI 2.1 sockets. Though admittedly, this is one area where Panasonic lags behind LG and Samsung, as both have included four HDMI 2.1 ports on their TVs for quite some time now.
That being said, the minor gaming setback isn't enough to discredit this TV, as it's a clear step above the LG and Samsung when it comes to picture and sound performance, which cements it as our top pick for those looking for an OLED TV under 55 inches.
And now that it's priced practically equivalent to its competitors, it's a no-brainer for anyone contemplating which is the best 48-inch TV to buy. Be sure to head over to Richer Sounds to score £400 off.
MORE:
Read our full Panasonic Z90B 48-inch review
As well as our Panasonic Z95B 65-inch review
And check out our picks for the best TVs on the market
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