Vizio launches first OLED TVs, plus 4K LED line-up with Dolby Vision HDR

(Image credit: Vizio)

It's no longer all about the likes of LG and Sony when it comes to TVs at CES, with younger upstart brands having grown massively in recent years thanks to great value TVs. Vizio is one such brand – "the fastest growing TV brand with Quantum Dot" – and it has announced new 4K LED and OLED sets, its first ever, at CES 2020.

The Vizio OLEDs come in 55 and 65 inch sizes and boast a number of Vizio technologies, such as the IQ Ultra Processor and the Vizio ProGaming Engine. It might not quite match the design of the bezel-less Samsung TV but it does offer a "luxury borderless design". So a pretty thin bezel, then.

Vizio SmartCast 4.0 is the company's user interface, promising a faster, more personalised interface and expanded voice control support, while Vizio's new IQ Ultra and IQ Active 4K HDR processors aim to up the performance ante.

Vizio will also support the new Filmmaker Mode, which turns-off picture processing and shows films 'as the director intended', as an automatic detection feature on its 2020 TVs, though customers can also activate it manually.

We await full details on pricing and release dates for the Vizio 2020 TVs.

Catch up on all the CES 2020 news and highlights in our round-up page, which we'll be keeping updated throughout the week of CES.

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).