It still can't compete with Sky HD for the number of high-definition TV channels it offers, but Virgin Media is adding Living HD to its roster.
Broadcasting from October 6th on Virgin cable TV, Living HD will show popular programmes such as Most Haunted, Four Weddings, Ghost Whisperer, Private Practice, Boston Legal and CSI Vegas.
Mark Schweitzer, chief commercial officer at Virgin Media, says: "Our customers watch Living more than any other digital TV channel, so I'm delighted they will exclusively be the first to watch it in spectacular high definition."
Virgin Media already offers BBC HD, 4HD, ESPN HD, FX HD, MTV HD and National Geographic HD as part of its high-definition line-up. It also has around 300 hours of HD content on its on-demand platform, including BBC iPlayer in HD, and 60 HD movies.