Samsung has launched its biggest OLED TV yet, but there's a twist

Samsung S90C 83 inch uses an OLED panel made by LG
(Image credit: Samsung)

Samsung has announced that its latest version of the S90C, its step-down QD-OLED TV that currently comes in 55-, 65- and 77-inch sizes, will now come in an 85-inch size variant – however, there's a major plot twist with this release. 

While OLED has been popular for many years now, Samsung held back, and only properly jumped on the bandwagon last year with the release of the S95B. That TV used a panel developed by Samsung which combined OLED and Quantum Dots, we've covered it quite a lot here so you're probably familiar with the name QD-OLED. Since then, Samsung has launched two new models: the S95C, successor to the aforementioned debut QD-OLED model that uses a brighter second-generation panel, and the S90C, a slightly cheaper step-down model that doesn't get the latest display tech.

As we're still in the infancy stages of QD-OLED, size options have been limited, with these latest sets only now adding a 77-inch size model, however, it looks like Samsung wants to expand on this, but it's gone about it quite an interesting way.

Our suspicions are backed up by the price of this new TV, which is $5400 (around £4130 / AU$7900) which lines up with the LG C3 OLED's pricing in the States, as the 83-inch model costs $5300. No UK or Australian pricing and availability information has been shared quite yet, but considering the 83-inch C3 costs £6500 / AU$8995 in those respective markets, we're not expecting the cost of the 83-inch S90C to be far off. 

So it looks like Samsung is branching out and finally adopting traditional OLED tech into its mainstream televisions. Now that we've seen its biggest OLED TV, we have our fingers crossed that we see a much smaller one – perhaps Samsung's take on the 42-inch C3 OLED? Yes please.

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.