I bet this Prime Day projector deal won't be beaten

UST projector: Xgimi Aura
(Image credit: Xgimi)

If you can't decide between a TV and a projector then rest assured, you are not alone in this turmoil. Thankfully, we've been seeing loads of Ultra Short Throw (or UST for short) projectors hit the market within the last couple of years, and they've served as a common ground between traditional sets and home cinema beamers.

Thankfully, this 4K Ultra Short Throw projector by XGIMI is currently subject to a frankly eye-popping discount of nearly £700. Usually, £2400, the Aura 4K is now just £1719 as part of the Amazon Prime Day sales

XGIMI Aura 4K£2400£1719 at Amazon (save £681)Read our full XGIMI Aura 4K review

XGIMI Aura 4K £2400 £1719 at Amazon (save £681)
The XGIMI Aura 4K boasts punchy colours and excellent sound by projector standards, making this a tempting choice for those who want something a bit more cinematic than their TV or don't want the hassle of setting up a home cinema projector.
Read our full XGIMI Aura 4K review

XGIMI, purveyors of projectors in all shapes and sizes, hopped aboard the UST bandwagon last year with the Aura 4K and we had plenty of nice things to say about it. The only issue was that at £2149 / $2499 / AU$3999, it was rather expensive - and since our review, it has jumped up to £2400, ouch.

The XGIMI Aura 4K was awarded four stars in our review last year for a whole host of reasons. Starting with the most important factor, picture performance, the XGIMI certainly isn't perfect (especially when it's fresh out of the box) but with some light tweaking we reached an image that had plenty of admirable qualities. Namely, the punchy and vibrant colours that make the image spring to life, even if they do sacrifice some subtlety in the process. 

XGIMI has also given plenty of care and attention to contrast on this unit, which results in impactful three-dimensional depth and impressive highlights in brighter scenes. As the name suggests, it's a 4K projector meaning the picture is nice and sharp, and it also supports HDR10, although there's no HDR10+ or Dolby Vision here unfortunately. That being said, their absences aren't what we'd consider to be detrimental, and overall, we really can vouch for the picture on this projector. 

What's even more impressive is the Aura 4K's sound performance. While it does have eARC for hooking up a soundbar, it's not a necessity, as the built-in Harman Kardon sound system is plenty powerful enough for clear dialogue and weighty explosions alike. 

And just when you think it couldn't get any better, the Aura comes with Android TV and Chromecast built-in, meaning you can access all your favourite streaming apps like Netflix, Disney Plus, Prime Video and more directly from the projector - very handy indeed. 

If you're courting the idea of levelling up your living room with a TV replacement or dipping your toes into the world of home cinemas, then the XGIMI is a great place to start, especially with nearly £700 knocked off the asking price. 


Check out our full XGIMI Aura 4K review

Check out the best Amazon Prime Day projector deals

And the best Prime Day soundbar deals too

Lewis Empson
Staff Writer

Lewis Empson is a Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.