As we hinted it might back in July, Pioneer has indeed chosen to deliver a more affordable Blu-ray player to complement its high-end products. The company has confirmed the release of the BDP-51FD, set to retail at £400 when it's released in November.
The BDP-51FD will offer an alternative to the imminent BDP-LX71, at £600, and the BDP-LX91 at around £1500.
There will also be a fourth, 'luxury' player, the BDP-LX08, which will look to offer something different cosmetically while boasting a similar spec to the 'LX71 and selling for £680.
The £400 'entry-level' '51FD will be a profile 1.1 player but naturally still with 1080p/24fps video playback and HD audio decoding on board for all the available codecs.
While the style and build will not be of the same standard as the more expensive models - more plastic, less aluminium, and a different remote - we naturally still expect the product to have some of the usual Pioneer design appeal.
More after the break
We're doing our best to get our hands on some of these new players for review, so watch this space.