Sony's IFA press conference may have focused on its new Tablet range (more of that later), but this budget £80 BDP-S185 Blu-ray player has also caused a stir - it's been officially launched after quietly hitting shops at the weekend (as revealed in our Forum thread here).
Bringing Blu-ray playback down to a highly affordable level, the new player also incorporates Bravia Internet Video for streaming the likes of BBC iPlayer, LoveFilm and Demand 5.
In addition, it's compatible with the newly-named Sony Entertainment Network (bye bye Qriocity) and has a USB port for connecting an external hard disk drive.
Sony claims the BDP-S185 uses 47% less power than its predecessor, the BDP-S370, and is wrapped in casework a third narrower.
It will upscale DVDs to 'near HD quality', has a single HDMI output, handles Dolby TrueHD and DTS-HD Master Audio and has BD-Live for extra disc features.
UPDATE - Sony BDP-S185 REVIEW NOW ONLINE HERE