British brand Snug licenses 'I Love NY' for headphones

Will the market for branded headphones go on expanding? British company Snug obviously thinks so, as it's licensed the iconic 'I Love NY' logo from New York State for its latest headphone range.

The logo was originally designed by Milton Glaser to spearhead an advertising campaign to promote tourism in the mid-1970s.

Snug says there's more to these headphones than just a recognisable logo. Sound quality is apparently a 'major priority', with a premium-grade 4cm driver in each earpiece.

There are four colours available: midnight black; classic white; concrete grey; and candy pink. Available now exclusively through iHeadphones, they officially retail at £40. But for a limited period iHeadphones is offering them at a 30% discount.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.