Apple to acquire German TV maker Loewe?


The rumours around Apple's plans to launch into the flatscreen TV market continue to swirl, with AppleInsider reporting that the technology giant is considering buying upmarket TV manufacturer Loewe.

Apple is expected to launch its own TV range sometime in 2012/13. The sets may have AirPlay and Siri voice control built in.

A source told AppleInsider that "Loewe has been advised by its financial adviser to accept the offer and a final decision is scheduled to be announced before May 18th".

According to the report, Apple is offering €87.3m ($112m) for the German TV company, which was founded in 1929 and now employs 1000 people in 50 countries.

Sales fell 11% in 2011, resulting in a loss of €10.5m. Shares in Loewe jumped 30% this morning following news of the rumour.

Given both companies' premium product ranges, a deal would seem logical. Loewe has already developed the AirPlay-enabled SoundBox dock, so has some experience of Apple technology.

Apple has refused to comment on the story, but Loewe has issued this short statement: "Loewe maintains sales relationships with Apple in Europe for the successfully launched AirSpeaker. Also Loewe extends through the Apple iPad the functionality of Loewe televisions.

"However, the Loewe management has currently no information that Apple wants to participate financially in the company."

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.