Apple iTV plans leaked, likely to have AirPlay and Siri voice control

Apple iTV

Apple has revealed its plans to take over the world of TV, sharing its vision for iTV with some media executives, according to the Wall Street Journal.

So other than it being a super high-definition screen built by Sharp, what can we expect? Apple reckons its iTV future will be all about AirPlay, enabling you to start streaming a film on your TV and continue on your phone or tablet on the move.

It has also confirmed the future of TV will – as has been widely rumoured – be voice controlled, thanks to Siri, as used on the iPhone 4S.

Apple will also personalise the iTV experience depending on which user is watching.

Details are sketchy but it sounds much like the way Virgin’s TiVo box works, making recommendations based on what you watch. Apple's version will be more advanced, however, using all your mobile phone and tablet usage to assess what you like.

Sounds good but Google may well be able to do an even better job of this when it launches Google TV.

According to the WSJ, Apple's iTV will rely on wireless streaming technology to access TV shows and films, much as it currently does with iCloud and Apple TV2 – could Apple be trying to engineer a shift away from broadcast and satellite TV?

MORE: Apple TV review

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.