Apple has acquired Primephonic, the classical music streaming service, in a bid to expand its growing library of 75 million songs.
Primephonic will shut down for good next Tuesday, 7th September, the company says. Apple plans to launch a standalone classical music app, using Primephonic's user interface, in 2022.
In the meantime, Apple says it will add Primephonic’s playlists and “exclusive audio content” to Apple Music, shortly followed by some of Primephonic's most popular features, including the option to 'smart search' by composer and repertoire.
Netherlands-based Primephonic is considered the world's largest specialist library of classical music. The service added hi-res streaming to its offering in 2017 and boasts over 3.5 million classical tracks from 170,000 artists across almost 230,000 albums and 2400 labels.
“Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners,” Primephonic co-founder and CEO Thomas Steffens said. “We get to bring classical music to the mainstream.”
As of today, Primephonic is no longer accepting new members. To cushion the blow, existing subscribers will get a pro-rata refund and six months of Apple Music for free. This could suggest that Apple hopes to launch its classical app within six months.
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