Amazon's new Fire TV Omni QLED Series TVs are Samsung The Frame rivals

(Image credit: Amazon)

At Amazon's fall launch event, besides announcing a new Echo Dot (5th Gen), the company announced a new line of Fire TVs. The Fire TV Omni QLED Series boasts QLED tech, 4K resolution, Dolby Vision IQ and HDR10+ adaptive support, and more.

These sets will be available at 65-inches and 75-inches and retail for $799 and $1099 respectively. Pre-orders start today with the sets shipping in October. Disappointingly, at the time of writing, there do not appear to be any plans to launch the TVs outside of the U.S and Canada.

The new Fire TV Omni QLED Series features up to 96 zones of local dimming alongside adaptive brightness which alters the picture depending on your room conditions. These features dovetail nicely with this set's ability to detect when you're home and display artwork (or your own photos) when you're not watching TV.

You'll have to hang tight for a full review to get our take on how well these new QLED sets actually perform, but these Amazon TVs are interesting competition for more established TV brands.

5 things we learned about Amazon's new QLED Fire TV Omni Series

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Ruben is a long-time freelance consumer technology and gaming journalist, and was previously a Staff Writer at What Hi-Fi?. Since 2014, Ruben has written news, reviews, features, guides, and everything in-between at a huge variety of outlets that include Lifewire, PCGamesN, GamesRadar+, TheGamer, Twinfinite, and many more. Ruben's a dedicated gamer, tech nerd, and the kind of person who misses physical media. In his spare time, you can find Ruben cooking something delicious or, more likely, lying in bed consuming content.