Boxing Day sales in Australia 2023: the 35 best deals on TVs, headphones, hi-fi and more

Boxing Day sales in Australia 2023
(Image credit: Future)

As punctual as Santa, the Boxing Day sales in Australia are live, giving you a final chance to scoop up some bargains this week before we say goodbye to 2023 and welcome 2024.

Boxing Day deals tend to be well prescribed to, with retailers across the country holding end-of-year discount events in-store and online. So if you are looking for something new in the electronics department – whether that be a new OLED TV, a soundbar or a pair of true wireless earbuds – the renowned retailers listed below are a cracking place to start.

Looking for a more curated pick? You're in luck! We at What Hi-Fi? have been scouring the online Boxing Day deals to single out the very best discounts on TVs, headphones, soundbars, hi-fi equipment and anything else that falls under the audio-visual umbrella, including smart home products from Google, Amazon and Apple. That includes plenty of five-star products – tried and tested by yours truly – that, thanks to some post-Christmas discounts, are now even better value.

Below we've separated the best Boxing Day deals into categories, to make your bargain hunting that little bit easier. Think of it as our Christmas gift to you!

Best Boxing Day sales quick links

Boxing Day TV & AV deals

PRISM+ 55/65-inch TVs from just AU$649 (save up to 59%)

PRISM+ 55/65-inch TVs from just AU$649 (save up to 59%)
We haven't reviewed any PRISM+ TVs, so can't vouch for their performance, but they seem well spec'd for budget big-screen TVs, with Android TV OS and 4K, HDR10 and Dolby Vision support – and certainly offer a lot of screen real estate for their modest prices, now discounted by up to AU$950 for 55-inch and 65-inch models. 

LG 65-inch C3 OLED TV | AU$4,295AU$2,650 at Appliance Central Five stars

LG 65-inch C3 OLED TV | AU$4,295 AU$2,650 at Appliance Central (save AU$1,645)
A sensational OLED TV that will suit the vast majority of Australian homes, the LG C3 OLED is a true stunner. Not only is it great for watching movies and TV shows, but it's also incredibly well-specced for gamers, with four HDMI 2.1 ports and all of the buzzwords you could ever want. This over-AU$1500 saving is certainly one to consider.
Five stars

LG B3 OLED TV (77-inch)AU$6,499AU$3,980 at Appliance Central

LG B3 OLED TV (77-inch) | AU$6,499 AU$3,980 at Appliance Central (save AU$2,519)
Looking for a massive TV for gaming? The LG B3 OLED TV is a 2023 model that comes with a gaming dashboard for easy adjustments and four HDMI ports including HDMI2.1, plus it comes in at a cheaper price than LG's 2023 flagship model the C3. Discounted down to AU$3,980 at Appliance Central, plus shipping fees, if you've got the cash to splurge on a 77-inch OLED TV, and don't mind going for a more budget option, this is one to consider.

Sony A80L 65-inch 4K OLED TV | AU$4,495AU$3,758 at Sony Australia  Five stars

Sony A80L 65-inch 4K OLED TV | AU$4,495 AU$3,758 at Sony Australia (save AU$737) 
A decent saving on one of our 2023 Award Winners here in the Sony A80L, which impressed us straight out of the box when we had it in for review. It impressed us straight out of the box, and we ultimately surmised that the image produced was "brilliantly solid and [had] a lovely three-dimensional feel." And, while it must be said its audio could use a little extra low-end oomph, on the whole its wonderfully atmospheric, and is certainly helped by Sony's genius system that essentially turns the entire screen into a speaker. Five stars

TCL C845 65-inch Mini-LED TVAU$2,495AU$1,580 at Appliance Central  Five stars

TCL C845 65-inch Mini-LED TV | AU$2,495 AU$1,580 at Appliance Central (save AU$915)
It's almost criminal how good of a picture you get from the TCL C845, considering the amount of money you're asked to part with. The headline feature has to be its incredible levels of brightness, which either match or even outdo far more expensive TVs. We should point out that you're not going to get the absolute best image ever, but at this price level, it's simply unrivalled. Five stars

Other sizes: 55-inch: AU$995 (The Good Guys) | 75-inch: AU$2,155 

Google Chromecast with Google TV 4K was AU$99 now AU$69 at Amazon (save AU$30)Five stars

Google Chromecast with Google TV 4K was AU$99 now AU$69 at Amazon (save AU$30)
If you're missing any popular streaming apps on your TV, then grab the latest Chromecast streamer – this particular one only streams in 4K quality. It’s powered by Google TV, making it a smoother and more streamlined streaming experience on a not-so-smart telly. You’ll also get a voice-activated remote in the box. Five stars

Amazon Fire TV Stick 4K Max AU$119 AU$54 at Amazon (save AU$65)
Amazon's top-of-the-range Fire TV Stick Max has plenty of streaming smarts, bringing the Amazon content ecosystem to any TV and giving you access to all your favorite services in 4K and HDR where supported. It has more power, more memory and a quicker Wi-Fi 6 connection compared to the old Fire TV Stick 4K too. Four stars

Amazon Fire TV Stick 4K Max AU$119 AU$54 at Amazon (save AU$65)
Amazon's top-of-the-range Fire TV Stick Max has plenty of streaming smarts, bringing the Amazon content ecosystem to any TV and giving you access to all your favorite services in 4K and HDR where supported. It has more power, more memory and a quicker Wi-Fi 6 connection compared to the old Fire TV Stick 4K too. Four stars

Boxing Day soundbar deals

Sonos Ray AU$499 AU$379 at JB HiFi (save AU$120)
Sonos' most accessible soundbar is an affordable, fuss-free way of seriously upgrading your TV's sound. This bar only features an optical connection, however, it makes up for this with an energetic upbeat sound and the streaming smarts seen in Sonos speakers. Five stars
SAVE AU$120 ON SON...

Sonos Ray AU$499 AU$379 at JB HiFi (save AU$120)
Sonos' most accessible soundbar is an affordable, fuss-free way of seriously upgrading your TV's sound. This bar only features an optical connection, however, it makes up for this with an energetic upbeat sound and the streaming smarts seen in Sonos speakers. Five stars

Samsung HW-Q990C Dolby Atmos soundbar | AU$1,999AU$1,188 at Appliance Central

Samsung HW-Q990C Dolby Atmos soundbar | AU$1,999 AU$1,188 at Appliance Central (save AU$811)
Samsung's Q990C soundbar delivers one of the most impressive Dolby Atmos experiences from a soundbar/sub/rear speaker solution. Save from setting up a fully-fledged home cinema speaker package, this Samsung bar will give you as close to authentic cinema as is possible in your home. While its original price may have been hard to stomach, this monster AU$809 saving makes it far more attractive.

TCL TS8132 soundbarAU$495AU$394 at The Good Guys

TCL TS8132 soundbar | AU$495 AU$394 at The Good Guys (save AU$101)
With TCL's great reputation for offering up some great quality TV gear at an affordable price, the TCL TS8132 soundbar is no exception. Offering a home theatre solution with 350W output, Dolby Atmos support and a super simple setup, it's a soundbar package punching well above its weight. Plus there's currently a AU$101 discount in the mix to make this option even more affordable. Sound+Image magazine, one of What Hi-Fi?’s Australian sister publications, called it "versatile" and "great" sounding.

Sonos Beam Gen 2AU$799AU$599 on The Good Guys (save AU$200)
The second-gen, five-star Sonos Beam soundbar comes with Dolby Atmos support, HDMI eARC compatibility and an updated design. This soundbar is compact, so it’s a good choice if you’re tight on space but still want a wide soundstage. This is our favourite soundbar at this price, so you know you're getting a goody here – especially with the discount on offer here. Five stars

Sonos Beam Gen 2 AU$799 AU$599 on The Good Guys (save AU$200)
The second-gen, five-star Sonos Beam soundbar comes with Dolby Atmos support, HDMI eARC compatibility and an updated design. This soundbar is compact, so it’s a good choice if you’re tight on space but still want a wide soundstage. This is our favourite soundbar at this price, so you know you're getting a goody here – especially with the discount on offer here. Five stars

Sony HT-G700 | AU$900AU$515 at AmazonFour stars

Sony HT-G700 | AU$900 AU$515 at Amazon (save AU$385)
If your main reason for buying a soundbar is to improve your movie-watching experience, and, if your budget doesn't reach into four figures, then the Sony HT-G700 is a sensational choice. One of the biggest selling points of this Sony package is that you get a wireless subwoofer included. Competitor models, such as the Sonos Beam, are sub-less, and so struggle to reach the low frequencies as comfortably as this Sony bar. Dolby Atmos soundtracks are handled well too, considering the speaker drivers are confined to a single bar, as opposed to having dedicated rear channels. 
Four stars

Sonos Arc soundbarAU$1,499AU$1,188 at The Good GuysblackwhiteFive stars

Sonos Arc soundbar | AU$1,499 AU$1,188 at The Good Guys (save AU$311)
Affordability is great and all, but when you have a bit of cash to spare, you can really go all out and get one of the best soundbars currently on the market. The Sonos Arc lands a big saving of AU$311 on The Good Guys this Boxing Day, and is a powerhouse of a home theatre unit delivering audio in an arc pattern to give you the impression of being surrounded by dynamic and responsive sound. This soundbar will also boost dialogue and is very capable when mixing music, making this soundbar an absolute standout in performance. You can nab the Sonos Arc in both black and white at this price. Five stars

Boxing Day headphones deals

Sony WF-1000XM5AU$419AU$345 at AmazonFive stars
BEST PREMIUM WIREL...

Sony WF-1000XM5 | AU$419 AU$345 at Amazon (save AU$74)
The Sony WF-1000XM5 are the latest of Sony’s flagship earbuds, with best-in-class noise cancellation and seriously good sound quality. The earbuds are currently AU$345 on Amazon, which is a fair bit more than their lowest Amazon price of AU$293, which was available earlier in December. We suggest waiting to see what Boxing Day brings, as there’s a chance the price might dip lower once again.
Five stars

Sony WH-1000XM5 AU$549 AU$495 at Amazon (save AU$54)
The best pair of wireless ANC headphones you can buy at this price. The Sony XM5 headphones might feel a little less premium than their predecessors, but the jump in sound quality is a big (and worthwhile) one. We have seen these Sonys drop to $400 for Black Friday, but $489 is currently the best price available this December. Five stars

Sony WH-1000XM5 AU$549 AU$495 at Amazon (save AU$54)
The best pair of wireless ANC headphones you can buy at this price. The Sony XM5 headphones might feel a little less premium than their predecessors, but the jump in sound quality is a big (and worthwhile) one. We have seen these Sonys drop to $400 for Black Friday, but $489 is currently the best price available this December. Five stars

Sony WF-C500 AU$150 AU$97 at Amazon (save AU$53)
Newly decorated What Hi-Fi? Award winners and our favourite budget wireless earbuds, these Sonys boast impressive musicality and excellent levels of detail and insight, plus a comfortable, sport-friendly design, IPX4 water resistance and 20 hours of battery life. Deal also at Sony Five stars

Sony WF-C500 AU$150 AU$97 at Amazon (save AU$53)
Newly decorated What Hi-Fi? Award winners and our favourite budget wireless earbuds, these Sonys boast impressive musicality and excellent levels of detail and insight, plus a comfortable, sport-friendly design, IPX4 water resistance and 20 hours of battery life. Deal also at Sony Five stars

Bose QuietComfort Ultra Earbuds AU$449.95AU$380 on Amazon (save AU$69.95)

Bose QuietComfort Ultra Earbuds AU$449.95 AU$380 on Amazon (save AU$69.95)
Bose's latest earbuds received a full five stars from us when we put them under review, due to their punchy, musical sound and solid bass. ANC is, as should be expected, class-leading and we also found them comfortable to wear over longer sessions, something that can't be said of all in-ear headphones. 

AirPods Pro (2nd Generation) with new USB-C case  was AU$399now AU$358 at Amazon (save AU$41)
Apple has made its best-sounding AirPods earbuds, with improved ANC and a wonderfully rich and engaging sound that’s now up there with the class leaders. A truly compelling option for Apple users, now with AU$41 off and the latest USB-C charging case. Five stars

AirPods Pro (2nd Generation) with new USB-C case  was AU$399 now AU$358 at Amazon (save AU$41)
Apple has made its best-sounding AirPods earbuds, with improved ANC and a wonderfully rich and engaging sound that’s now up there with the class leaders. A truly compelling option for Apple users, now with AU$41 off and the latest USB-C charging case. Five stars

Sennheiser Momentum True Wireless 3 AU$400 AU$280 at Amazon (save AU$120)
If you prefer earbuds, however, then Amazon has also knocked a generous AU$120 off the Sennheiser Momentum True Wireless 3. There really isn't much to fault these buds: great sound, even greater noise cancellation and a tidy and compact design, you can't go wrong. Five stars

Sennheiser Momentum True Wireless 3 AU$400 AU$280 at Amazon (save AU$120)
If you prefer earbuds, however, then Amazon has also knocked a generous AU$120 off the Sennheiser Momentum True Wireless 3. There really isn't much to fault these buds: great sound, even greater noise cancellation and a tidy and compact design, you can't go wrong. Five stars

Bose QuietComfort SE  was AU$449.95now AU$245 at Amazon (save AU$204)

Bose QuietComfort SE  was AU$449.95 now AU$245 at Amazon (save AU$204)
While these Bose headphones are often on sale for less than the original price, this is still a good-looking deal for Boxing Day. A version of the four-star QC45 (which have now been replaced by the newer, simply named 'QuietComforts'), they offer 22 hours of playback on a single charge, some of the best active noise cancellation in the business, and Bluetooth 5.1. 

Sony LinkBudsAU$249AU$199 at AmazonFour stars

Sony LinkBuds | AU$249 AU$199 at Amazon (save AU$50)
Offering a balanced and natural sound and boasting the title of the world's first open-ring in-ear buds, the Sony LinkBuds might not offer noise cancellation, but you can expect to hear some excellent sound and ease of use thanks to the bud's ingenious controls. They did reach a low of AU$149 during Black Friday, but we don't expect to see hit that low again in 2022. With an extra saving of AU$10 applied at checkout though these ones will only set you back AU$195. Four stars

Boxing Day audio deals

WiiM Pro Plus music streamer was AU$319 now AU$280 at Amazon (save AU$39)
This value-focused streamer brings excellent sound quality, an impressive control app, and a user-friendly design to the table. At AU$319, we gave it five stars in our review, so any saving is welcome. This streamer is a great, affordable way to add music streaming to a budget system. Five stars

WiiM Pro Plus music streamer was AU$319 now AU$280 at Amazon (save AU$39)
This value-focused streamer brings excellent sound quality, an impressive control app, and a user-friendly design to the table. At AU$319, we gave it five stars in our review, so any saving is welcome. This streamer is a great, affordable way to add music streaming to a budget system. Five stars

ELAC Debut 2.0 B5.2 was AU$649 now AU$549 at Sydney Hi-Fi Mona Vale (save AU$100)
Our very favourite budget speakers now come with a significant and very welcome AU$100 discount for Boxing Day. These Elac Debut B5.2 speakers are simply the best performers at this price, ideal for anyone's first hi-fi system. 
Five stars

ELAC Debut 2.0 B5.2 was AU$649 now AU$549 at Sydney Hi-Fi Mona Vale (save AU$100)
Our very favourite budget speakers now come with a significant and very welcome AU$100 discount for Boxing Day. These Elac Debut B5.2 speakers are simply the best performers at this price, ideal for anyone's first hi-fi system.
Five stars

Pro-Ject Juke Box E turntable system package AU$1499 AU$999 at Sydney Hi-Fi Mona Vale Five stars
COMPLETE VINYL SYS...

Pro-Ject Juke Box E turntable system package AU$1499 AU$999 at Sydney Hi-Fi Mona Vale
This complete turntable system system demands very few compromises, especially given its price. The deck features an Ortofon OM 5E cartridge, amplification (25W per channel into 8 ohms) and there's also a Bluetooth receiver for wireless streaming. It comes with speakers and cables, so all you need to do is add vinyl! Five stars

JBL Flip 6 portable Bluetooth speaker was AU$170 now AU$126 at Amazon (save AU$44)Five stars

JBL Flip 6 portable Bluetooth speaker was AU$170 now AU$126 at Amazon (save AU$44)
The best portable Bluetooth speaker you can buy before you get to AU$169 JBL Charge 5 (below) size and price territory, the Flip 6 marries a neat, rigged design with excellent usability and class-leading sound quality. Five stars

JBL Charge 5 portable Bluetooth speaker AU$200AU$169 at Amazon

JBL Charge 5 portable Bluetooth speaker AU$200 AU$169 at Amazon (save AU$111)
JBL's Charge 5 is the latest powerful and portable speaker to come from the stalwart brand. It delivers a sound that will fill your room with ease or keep you company at the beach. For the now low cost of AU$169 at Amazon, you get a super long battery life, IPX7 waterproof rating and powerful sound. It's sure to get your summer parties started.  Amazon's discount is available on the black and red models.

Amazon Echo Dot (2022; 5th gen) smart speaker AU$79AU$47 on Amazon (save AU$32)
This spherical smart speaker – available in three colours – will have Alexa at your beck and call to help control smart home devices, tell you about the weather and stream some music too. In fact, you can get a few of these little devices – one for each room – and pair them up to fill your entire home with your fave tunes. Five stars

Amazon Echo Dot (2022; 5th gen) smart speaker AU$79 AU$47 on Amazon (save AU$32)
This spherical smart speaker – available in three colours – will have Alexa at your beck and call to help control smart home devices, tell you about the weather and stream some music too. In fact, you can get a few of these little devices – one for each room – and pair them up to fill your entire home with your fave tunes. Five stars

Amazon Echo (2020; 4th gen) smart speakerAU$169AU$72 on Amazon (save AU$97)
This Alexa smart speaker is slightly bigger than the Echo Dot above, so you get a bit more grunt when it comes to volume control. A decent smart speaker for those committed to the Alexa ecosystem, and a solid cornerstone from which to build your smart home. Available in three colours. Five stars

Amazon Echo (2020; 4th gen) smart speaker AU$169 AU$72 on Amazon (save AU$97)
This Alexa smart speaker is slightly bigger than the Echo Dot above, so you get a bit more grunt when it comes to volume control. A decent smart speaker for those committed to the Alexa ecosystem, and a solid cornerstone from which to build your smart home. Available in three colours. Five stars

B&O Beosound A1 (2nd Gen) portable Bluetooth speaker was AU$550 now AU$320 at Amazon (save AU$230)
Bang & Olufsen isn't often involved in sales events. So is this speaker a rare miss? Not at all. The Beosound A1 (2nd Gen) delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its classy design plus the bonus of Alexa, and you're looking at a top Bluetooth speaker. It's still pretty pricey, but if you can afford it you won't regret buying it. Five stars

B&O Beosound A1 (2nd Gen) portable Bluetooth speaker was AU$550 now AU$320 at Amazon (save AU$230)
Bang & Olufsen isn't often involved in sales events. So is this speaker a rare miss? Not at all. The Beosound A1 (2nd Gen) delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its classy design plus the bonus of Alexa, and you're looking at a top Bluetooth speaker. It's still pretty pricey, but if you can afford it you won't regret buying it. Five stars

Bose SoundLink Flex portable Bluetooth speaker was AU$249 now AU$129 at Amazon (save AU$120)
The Bose SoundLink Flex is a wonderfully easy-to-use, straightforward, portable Bluetooth speaker. The JBL Flip 6 for $128 is better, but while the Bose might not lead the field, it gets the job done and looks stylish doing it, and we appreciate a fuss-free music experience. Four stars

Bose SoundLink Flex portable Bluetooth speaker was AU$249 now AU$129 at Amazon (save AU$120)
The Bose SoundLink Flex is a wonderfully easy-to-use, straightforward, portable Bluetooth speaker. The JBL Flip 6 for $128 is better, but while the Bose might not lead the field, it gets the job done and looks stylish doing it, and we appreciate a fuss-free music experience. Four stars

Boxing Day gaming deals

Xbox Series X AU$799AU$649 at Amazon

Xbox Series X AU$799 AU$649 at Amazon (save AU$150)
Usually one to shy away from discounts, the Xbox Series X finally gets its price slashed a little for Boxing Day at Amazon. While the PS5 may be our preferred option overall, the Xbox Series X is still a formidable games console, which exceptional power, some great exclusive games and it can even be used as an Ultra HD Blu-ray player.

Xbox Series X + Diablo IVAU$849AU$659 on Amazon

Xbox Series X + Diablo IV | AU$849 AU$659 on Amazon (save AU$190)
If you fancy getting a game included with your Xbox Series X, then you may be interested in this bundle on sale at Amazon. Its custom GPU allows you to play in 4K at 60fps, with up to 120fps also supported. A built-in 4K Blu-ray player and support for Dolby Atmos and Dolby Vision also makes this console a multimedia powerhouse. 

Save on Xbox Series S/X controllers at Amazon

Save on Xbox Series S/X controllers at Amazon (save up to AU$26)
As a handy holiday season saving, you can make a range of savings on new controllers for the Xbox Series S or X console with up to AU$26 off a variety of colours. 

Savings apply to the wireless controller in white, red, neon yellow, black and blue.

PS5 Pulse Wireless HeadsetAU$159.95AU$114 at AmazonWhiteGrey Camo Black

PS5 Pulse Wireless Headset | AU$159.95 AU$114 at Amazon (save AU$45.95)
Sony got really ambitious with the PS5, introducing the company's 3D audio technology with the console. If you want to make the most of this feature, you need a headset that can support it, so with a price drop down to AU$118, the PS5 Pulse wireless headset is definitely worth some consideration. There's a saving of AU$45 on the White , Grey Camo and Black versions.

Nvidia Shield TV Pro 4KAU$349AU$278 at Amazon(save AU$71)

Nvidia Shield TV Pro 4K AU$349 AU$278 at Amazon (save AU$71)
The Nvidia Shield TV Pro 4K is a powerful streaming device that lets you stream high-spec PC games directly to your TV. You can also access 4K movies in multiple HDR formats, with support for both Dolby Vision and Dolby Atmos audio too. An affordable and worthwhile home cinema upgrade if ever we saw one. 

Boxing Day sale 2023 dates: when do Boxing Day deals start?

While it would make sense for the Boxing Day Sales to start on the 26th of December (you know, Boxing Day), the reality is that retailers tend to drop hot discounts well ahead of this date, catching anyone that missed out on Black Friday savings that still wants to score a deal before Christmas.

Once again, you'd assume they would end once the 27th of December rolls around, but that's not the case either. Most major retailers will keep many of their deals live until the new year, although there's unlikely to be fresh discounts added during this time.

As for the January Sales, this encapsulates all of the Boxing Day deals that remain live into the new year, as well as a number of stores and online retailers that will add fresh discounts throughout the month – the perfect time to pick up that TV or those headphones you missed out on.

How to get the best deals in the Boxing Day sales

Because of the huge number of deals and discounts that take place during the Christmas period, it can be difficult to know which ones are good deals and which ones aren't. This page will round-up some of the best deals on the best kit we have reviewed so you can be safe in the knowledge that you are making a sensible purchase, but if you don't see one that takes your fancy it is best to hunt for the best prices on well-reviewed kit than simply chasing after the biggest discounts. 

Our expert buying guides, comprising five-star and award-winning products, can help you in your buying decision:

Be sure to keep a careful eye on your budget – an especially important consideration during these hard economic conditions – and try to stick to your wishlist. And if you are planning to do your Boxing Day sales shopping in-store this year, be sure to get there early to beat the queues, so check opening times.

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

With contributions from