LG's rollable OLED TV is going on sale in the US but, as you would expect, it doesn't come cheap. That's putting it mildly – the LG Signature OLED R costs a staggering $100,000. And is now on sale.
Still, this is no ordinary TV. First shown off in 2019, it's a fully rollable model whose screen retracts into its rectangular base. It first went on sale in South Korea last October, but this US launch will bring it to a much bigger market, and its first in the western world.
As well as the undoubted wow factor of having a TV unfurl at your command, it's a handy space-saving device – how many other 65-inch TVs will take up so little room in your lounge?
It can unfurl halfway too, to activate a mode that LG calls Line View. This displays a clock, photos, music controls and more. That way the TV is useful even when you're not watching TV.
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