Indeed, Pure is no doubt looking to overhaul our current portable favourite – the award-winning View Quest Blighty – in the battle for people’s pockets.
Both its new Move T4 and Move R3 have DAB/DAB+ and FM tuners with 10 digital and 10 FM presets, and come in black or white finishes.
But that’s where the spec overlap ends. The £100 Move T4 has Bluetooth connectivity, a built-in 4-watt speaker and a rechargeable battery providing up to 15 hours of playback (or up to 22 hours via headphones).
13cm wide and 2cm deep (a good fit for a generously sized coat pocket), the Move T4 also has alarm and sleep timer features, and a two-inch colour screen (protected by tempered glass) for displaying programme and track information.
The more affordable, 100g Move R3 (£90) is even more pocket-sized – albeit slightly less well equipped. There’s no Bluetooth or built-in speaker, but it does come boxed with a pair of in-ear headphones, through which radio can be listened to for 15 hours from a single charge.
Last but not least, it has a 1.6in OLED screen - also with tempered glass protection. Good news for folks who keep everything in one pocket.