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Meet the new boss, same as the old boss...?

I've read this several times now, and I still can't work out the twisted corporate logic involved. See what you think...

"TOKYO (Dow Jones)--Sony Corp. said Wednesday that it will restructure its network services operations by absorbing the business into the parent company.

The company's network services operations are currently a part of its game unit Sony Computer Entertainment Inc.

The reorganization will proceed in three stages; Sony Computer Entertainment will change its name to SNE Platform, but its key game console and software operations will then be split off to a new company called Sony Computer Entertainment.

"Sony will then absorb SNE Platform effective April 1."