Best Black Friday soundbar deals 2025: Sonos, Samsung, Sony and more

Sonos Ray $280 $199 at Amazon (save $81)
The Ray is Sonos' only non-Atmos soundbar. Instead, it focuses on delivering crisp stereo audio in a compact shell, opting to ditch HDMI eARC for optical in the process. It's a simple, yet efficient soundbar, and ideal for someone who just wants hassle-free improved TV sound.
Read our full Sonos Ray review

Sonos Beam (Gen 2) was $499 now $349 at Amazon (save $150)
Sonos's impressive mid-level soundbar is a top-notch performer, especially at this price. Being a Sonos product, WIFI is on board as is HDMI eARC and compatibility with Amazon Alexa and Google Assistant.
Read our full Sonos Beam (Gen 2) review

Sony HT-A3000 $699 $498 at Sweetwater (save $201)
The petite Dolby Atmos-capable HT-A3000 scored a commendable four stars when it passed through our test room. While we think the Sonos Beam (Gen 2) might just have the edge on it, it serves up plenty of detail and has a great tonal balance that makes it a solid choice if you're looking for Atmos under $500.
Read the full Sony HT-A3000 review

LG S70TY was $350 now $267 at Amazon (save $83)
This four-star LG soundbar doesn't quite hit the heights of the very best in class, but it's still a well-rounded package that's not only easy to listen to, but easy to live with. The package includes a subwoofer and soundbar, offering a 3.1.1-channel configuration.
Read the full LG S70TY review

Sony Bravia Theater Bar 6 was $650 now $498 at Amazon (save $152)
With the Sony Bravia Theatre Bar 6 you get a hefty 'bar (96cdm wide and 11cm deep), as well as a dedicated subwoofer. With weighty, room-filling sound and impressive height effects, it's certainly not subtle but it will deliver sofa-shaking explosions.
Read the full Sony Bravia Theatre Bar 6 review

Sonos Arc Ultra was $999 now $879 at Amazon
The Sonos Arc Ultra is a phenomenal soundbar, with clean, precise and spacious three-dimensional sound, deep and expressive bass and terrific detail. It's the soundbar we'd recommend to most people, especially with this excellent deal.
Read the full Sonos Arc Ultra review

Samsung Q990F was $1999 now $1698 at Amazon (save $301)
If you're looking for a Dolby Atmos soundbar system, this sound package offers "crisp and powerful" audio as well as an impressive amount of heft on the lower end. The package includes two wireless surround speakers, a subwoofer and soundbar at a tempting discount.
Read the full Samsung Q990F review

Sennheiser AMBEO Soundbar Plus $1500 $1000 at Crutchfield (save $500)
Sennheiser's Ambeo Plus impresses with a wide, spacious soundfield, excellent musical ability and a fine spread of useful features and connectivity options. HDMI inputs are included as are a number of different steaming options, from Bluetooth to Spotify Connect. The Ambeo Plus sits among the best Dolby Atmos soundbars at this level.
Read the Sennheiser AMBEO Soundbar Plus review

Samsung HW-Q990D $2000 $946 at Amazon (save $1054)
Our favourite Dolby Atmos soundbar system, the Samsung HW-Q990D is what our expert reviews team called "a hugely compelling package overall" thanks to its big, immersive and three-dimensional sound. It's not only a superb choice for movie enthusiasts but also gamers courtesy of its twin 4K/120Hz HDMI 2.1 inputs.
Read the full Samsung Q990D review

Sennheiser Ambeo Soundbar Max was $2500 now $1700 at Crutchfield (save $800)
Standing over four feet wide, Sennheiser's Ambeo is not for the faint of heart or short of space. But it sounds sensational and boasts Dolby Atmos and DTS:X support. Relatively expensive by soundbar standards, but worth investigating if you can get a discount.
Read the full Sennheiser Ambeo Max review