Best TVs on Amazon Buying Guide: Welcome to What Hi-Fi?'s round-up of the best TVs you can buy on Amazon in 2020.
As one of the biggest e-tailers in the world, Amazon sells just about everything - and that includes TVs. But with so many models on offer it can be tricky to sort the televisual treats from the TV also-rans.
So how do you ensure you're buying quality? By consulting our TV guide, that's how.
We've rounded up our favourite TVs of recent months that are available on Amazon right now. We've reviewed them all, so you're guaranteed they are all great sets at their size and price point.
And, if you're a Prime member, you'll get free one-day delivery on many of them. Hold out for one of Amazon's many sales, and you could bag yourself a deal to boot.
There's a wide spread of screen sizes with both LCD, QLED and OLED models on offer with 4K resolution and HDR support pretty much standard across the board.
Without further ado, here are the best TVs to buy on Amazon.
This builds on last year's excellent LG C8 series, which bodes very well indeed. Thankfully, it doesn't disappoint – the screen itself is pretty much the same, but under the hood lurk extra processing grunt and AI-powered picture improvements to make for an even more stunning viewing experience.
Highlights? It's tricky to pick but a few, but for contrast colour and detail, it's tough to beat. It sounds awesome too – particularly impressive, given that it's not sold on the strength of its sonics. If you're searching for a TV on Amazon, this should be top of your wish list.
Read the full LG OLED65C9PLA review
One of the best features of this TV is Ambilight, which flashes coloured lights corresponding to the on-screen action to make for a more immersive viewing experience.
How much would you pay for a 50in set with not only Ambilight, but 4K and HDR to boot? Nine hundred pounds? A thousand? Well this one can be had for under £400. Catch it in one of Amazon's sales, and it could be even cheaper.
At this price, the picture quality is simply awesome, and while it can be a little tricky to set up and get started, it's undoubtedly fantastic value for money. Bargain hunters rejoice!
Read the full Philips 50PUS6703 review
Search Amazon for 'QLED' you'll see that Samsung dominates. That's because the South Korean company is pushing this TV tech to rival OLED.
In truth, there's not much to choose between them – the Q90 boasts almost equally impressive black levels and viewing angles (read: ultra-wide) while having the edge in terms of brightness.
Add nigh-on perfect colours and a simple and intuitive UI that comes stocked with apps, and you've got a real challenger to OLED's crown.
Read the full Samsung QE65Q90R review
If you're looking for a high-end TV at a smaller size than 55in, the Sony KD-49XG9005 should be at the top of your list. It doesn't get every feature of its bigger XG9505 siblings (hence the slight difference in model number), but it does get most and delivers an excellent picture for its size and price. A worthy 2019 What Hi-Fi? Award-winner.
Brilliantly balanced, natural colours, lots of detail and super-sharp edges combine to deliver a picture that's both authentic and enticing, not to mention consistent across all sources. And it requires almost no tweaking to get the TV performing at its best.
The Android TV operating system, while still a bit behind the Samsung and LG alternatives, is steadily improving and boasts all of the apps you're likely to need. Sony has also added YouView to ensure all of the usual UK catch-up services are on board.
Read the full Sony KD-49XG9005 review
The LG B9 is a mixture of the old and the new – it combines the company's 2018 processor with its 2019 OLED panel. This makes it the most affordable model in LG’s current OLED range and a tempting proposition indeed.
The picture is natural, colourful and well-measured for contrast whether you’re watching in 4K or upscaling from HD, and whatever processor power is missing certainly won't ruin your TV experience.
There are small discrepancies in light and dark detail that the top LG processor offers and it’s worth paying the extra for them if you can. As far as this price proposition goes, though, the LG OLED65B9PLA gets our full vote of confidence.
Read the full LG OLED65B9PLA review
Looking to go big for relatively little money? Then you simply have to check out the TX-58GX800B. The 50in version of this TV is already good value, but for just a little extra cash you can add an extra 8in of screen, turning an engaging viewing experience into something really cinematic.
Not that size and price are the only things that this Panasonic has going for it. It also boasts both Dolby Vision and HDR10+, an operating system that looks a bit basic but is very simple to use and contains all of the vital apps, and a performance that's effortlessly natural and detailed.
The viewing angles aren't amazing and you really need to add a soundbar to get an audio performance worthy of the picture, but for the money this is an absolute belter.
Read the full review: Panasonic TX-58GX800B
The UE49RU8000 is a fantastic 49in set that offers a big chunk of the performance of its more expensive models at a fraction of the price. It boasts one of the best operating systems in the business, caters for HDR10+, and has no fewer than four HDMI inputs for your 4K sources.
Picture quality is good, too. Crisply drawn edges, impressive detail levels and punchy bright colours are the order of the day here, especially with 4K content. Sound quality is decent enough, but a decent soundbar will still give it a sonic lift.
Read the full Samsung UE49RU8000 review
This Panasonic has a few advantages over the LG C9 (the telly in the number one spot on this list). It's (usually) cheaper, it supports both Dolby Vision and HDR10+ formats, and it sounds better, too.
The picture quality isn't quite up to the same standard, but it still looks mighty impressive, especially when not side-by-side with quite possibly the best telly ever made.
Colours are effortlessly natural and lifelike, the blacks go so deep you could be looking into an abyss, and it's highly skilled at upscaling content to look better than it should. If you're scouring Amazon for a TV and the C9 is out of your price range, this is a very good alternative.
Read the full Panasonic TX-55GZ950B review
This TV is that rare beast: a premium spec with a 49in screen – usually, you'd struggle to find anything matching this kind of performance under 55in. So if you're after a smaller set but don't want to scrimp on the quality, this could be the telly for you.
Its QLED tech gives fantastically punchy and vibrant colours, and yields a picture that's incredibly sharp, yet amazingly detailed. The operating system has all the big-name apps too, plus many more besides. Easily one of the best 'small' TVs on Amazon.
Read the full Samsung QE49Q70R review
Read the full Samsung QE49Q70R review
The GX800 was the first telly in our test rooms to support both Dolby Vision and HDR10+ (both competing dynamic metadata-based formats of HDR). But, surprisingly, it comes with a price tag fit for the bargain basement.
Amazon Prime Video and Netflix are both on board, as are a ton of other TV streaming apps. So what's it like to watch? The image is natural-looking, with no motion judder, and contrast is good, though let down a bit by narrow viewing angles.
Still, for less than £700 on Amazon you can't really argue.
Read the full review Panasonic TX-50GX800B
Usually, if you buy a flatscreen TV you'll need to add a soundbar to get a decent audio performance. Not in this case. The E9 boasts 4.2-channel audio, 60W of power and forward-firing speakers - it serves up a sonic performance that's very accomplished by TV standards. And all in a package slim enough to shave with.
But the E9 is no one-trick pony, serving up the kind of picture quality you'd expect from a £2000 TV – it upscales well, and gives a real sense of depth to proceedings. Colours are spot-on, and the contrast ratio really shows off the gulf between bright whites and deep blacks.
A great shout if you don't want to shell out extra on a sound system for your new TV.
Read the full LG OLED55E9PLA review
Just below Sony's Master Series is this 4K LCD cracker. What this TV offers is a very watchable and forgiving picture with wonderfully balanced colours, superb detail and simply the best motion processing tech around at the moment. It's smooth and sharp and without either flicker or any of the ‘soap opera effect’.
It's exceptionally bright and vibrant for the price. It may not have the black levels, viewing angles or extreme contrast abilities of the far more expensive Samsung QLEDs and LGs OLEDs but you simply will not find such a beautifully performing TV without paying much, much more. Full marks.
Read the full Sony KD-65XG9505 review
This might be a 2018 model, but don't be put off – it earned a coveted five stars when we originally reviewed it and it picked up a Product of the Year Award in 2018.
The best part is it's now available at less than half price.
The image is wonderfully bright, punchy and detailed, with the kind of black level and naturalness that only OLED can deliver. Another great set for the money.
Read the full LG OLED55C8PLA review
Calling the B8 the C8's poor relation doesn't really do it justice – both are 2018 models, and both are 4K OLED sets with HDR support. But the C8 has a bit more grunt under the bonnet and has a slightly better-looking picture, though it's also pricier.
The B8 is still a great TV for the money. Visually, it's one of the best pound-for-pound TVs around, with a rich, refined colour palette and natural-looking skin tones.
The image has plenty of depth, too – you could get lost in there if you lean in close enough. If you want C8-style performance but can't stretch to the price tag, the B8 will do you proud.
Read the full LG OLED55B8PLA review
This might be among Amazon's mid-range tellies, but it has the kind of feature set we'd expect from a high-end model.
Performance-wise, it also punches above its weight, with bold colours (though still natural skin tones), buttery smooth motion processing and deep, dark blacks.
It's not quite up there with a good OLED, but at this price it doesn't need to be. A fantastic option if you want a big screen on a budget.
Read the full Sony KD-65XF9005 review
This is the 65in version of the 55-inch set mentioned higher up in this list. As such, it shares all the same great attributes, including decent sound: the downward-firing speakers are aided by a wide recessed channel that helps direct the audio towards the viewer. The result? A solid-sounding telly that's boosted by the addition of Dolby Atmos.
It impresses visually too, with HDR 10 and Dolby Vision both supported, and a fantastic level of detail and clarity. Throw in decent colours and bring-your-friends viewing angles, and you've got quite a package.
Read the full LG OLED65C8PLA review