Amazon Prime Big Deal Days 2025: the last day of deals on headphones, TVs, speakers, home cinema and more

We're into the final few hours of the Amazon Prime Big Deal Days sale – if you want to bag a bargain, this could be your last chance before Black Friday.

It's not over until it's over. The sale lasts until 11.59pm tonight. At the stroke of midnight, the deals will go all Cinderella on us and turn into pumpkins.

There are still plenty of great deals to choose from. They include some of the best TVs, headphones, hi-fi and home cinema gear to grace our test rooms in recent years. We've collected the best of the best below.

We're a discerning bunch, so only the best deals make it through to our recommendations. It has to be a genuinely good discount on a genuinely great product in order to qualify. We've tested the vast majority of the products below ourselves, and have awarded them either four or five stars.

Where we haven't tested that device, we'll make that clear and spell out why we think this particular product is still worth buying. We also put the price in context – if it's been lower before, we'll let you know. That way, you can decide for yourself just how good the deal is.

Browse all of today's best Amazon deals

We include all reputable retailers – big and small – in our search, too. Because while Prime Big Deal Days might be exclusive to Amazon, plenty of other retailers are holding sales of their own. Richer Sounds has a particularly awesome sale on right now.

If you are shopping at Amazon, you'll need an Amazon Prime subscription in order to qualify for the Big Deal Days deals. Prime costs £8.99 a month or £95 a year. But here's how to sign up for a free Amazon Prime trial and not pay a penny.

Now on with the deals!

At a glance

Editor's picks: the best deals overall

Sonos Arc Ultra was £999 now £849 at Richer Sounds (save £150)Five starsRead our Sonos Arc Ultra review

Sonos Arc Ultra was £999 now £849 at Richer Sounds (save £150)
The five-star Sonos Arc Ultra is as three-dimensional in its delivery as a single bar can be, boasting outstanding clarity, precision and tuneful bass. As a follow-up to the Arc, it had a lot to live up to and it most certainly stepped up to the plate with big upgrades across the board on features and performance. Five stars
Read our Sonos Arc Ultra review

Bowers & Wilkins Pi6 was £219 now £169 at Amazon (save £50)

Bowers & Wilkins Pi6 was £219 now £169 at Amazon (save £50)
Despite us only having reviewed them a few months ago, the Bowers & Wilkins Pi6 have enjoyed a solid price reduction at Amazon. With a healthy £50 off, they're suddenly a lot more competitively priced compared to the competition.

Panasonic TV-48Z90B
Save £400
Panasonic TV-48Z90B: was £1,499 now £1,099 at Richer Sounds

We called the Panasonic Z90B "the best 48-inch OLED we have tested, especially for movie fans", and that sentiment still stands thanks to the rich, crisp and cinematic picture that this TV produces. Pair that with a decent audio performance (by OLED TV standards) and the latest batch of gaming specs, and we have a TV worthy of knocking LG off the top spot. Five stars
Read our Panasonic Z90B review

Q Acoustics 5050 was £1299 now £1119 at Sevenoaks (save £180)What Hi-Fi? Product of the YearRead our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £1119 at Sevenoaks (save £180)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our Q Acoustics 5050 review

Sony WF-C700Nwas £99now £55 at Amazon (save £44)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £55 at Amazon (save £44)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our Sony WF-C700N review

Sonos Beam (Gen 2) was £499 now £327 at Amazon (save £172)What Hi-Fi? Awards winnerRead our Sonos Beam (Gen 2) review
Award Winner

Sonos Beam (Gen 2) was £499 now £327 at Amazon (save £172)
The latest Sonos Beam impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. It has dropped to £299 before though, so this isn't its best deal ever. Still a nice saving. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review

WiiM Pro Plus was £219now £169 at Richer Sounds (save £50)What Hi-Fi? Awards winnerRead our WiiM Pro Plus reviewDeal also available at Peter Tyson

WiiM Pro Plus was £219 now £169 at Richer Sounds (save £50)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a bargain at full price, so with this deal it's a steal. What Hi-Fi? Awards winner
Read our WiiM Pro Plus review
Deal also available at Peter Tyson

Sony WF-C710Nwas £99 now £79 at Amazon (save £20)Five starsRead our Sony WF-C710N review
Five stars

Sony WF-C710N was £99 now £79 at Amazon (save £20)
An outstanding pair of affordable noise-cancelling buds, the Sony WF-C710N have proven worthy successors to the outstanding WF-C700N. With more features, better sound and an improved build, little can touch them at this price. Five stars
Read our Sony WF-C710N review

Sony WH-1000XM4 was £350 now £170 at Amazon (save £180)Five starsRead our Sony WH-1000XM4 review

Sony WH-1000XM4 was £350 now £170 at Amazon (save £180)
They're not quite at their lowest price ever, but they're only a few pounds away. At this price, the XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the newer models from Sony, Bose and Sennheiser. Five stars
Read our Sony WH-1000XM4 review

Sony Bravia 8 (K55XR80) was £2199now £1599 at Amazon (save £600)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1599 at Amazon (save £600)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Sony TA-AN1000 AV amplifier was £999now £699 at Amazon (save £300)Read our Sony TA-AN1000 review
Lowest ever price!

Sony TA-AN1000 AV amplifier was £999 now £699 at Amazon (save £300)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market.
Read our Sony TA-AN1000 review

LG C5 65-inch 2025 OLED TV
Save £1,101
LG C5 65-inch 2025 OLED TV: was £2,700 now £1,599 at Richer Sounds

The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match. And, right now, Richer Sounds is offering it for vastly less than other retailers, including Amazon.
Price check: £1877 at Amazon, £2099 at LG.com, £2099 at Currys, £1699 at Peter Tyson

Sony WH-CH520 wireless over-earswas £59now £34 at Amazon (save £25)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £34 at Amazon (save £25)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

4 months' Amazon Music Unlimited was £40now 99pRead our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was £40 now 99p
Make a massive saving on Amazon's dedicated streaming platform for four whole months up until 14th July. Normally £10.99 a month (£9.99 for Amazon Prime members), you can now save around £40 with this deal. Non-Prime members can get three months for 99p.
Read our Amazon Music Unlimited review

Bose QuietComfort Ultra Earbuds was £300 now £188 at Amazon (save £112)Five starsRead our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Earbuds was £300 now £188 at Amazon (save £112)
The QC Ultra Earbuds have been superseded by the 2nd Gen model, but are still mighty fine performers, especially on the noise cancellation front. They are nicely made and offer Immersive Audio support, too. Five stars
Read our Bose QuietComfort Ultra Earbuds review

Samsung Galaxy Buds 3 Pro was £219now £139 at Amazon (save £80)Read our Samsung Galaxy Buds 3 Pro review

Samsung Galaxy Buds 3 Pro was £219 now £139 at Amazon (save £80)
We found it very hard to resist the charms of the Samsung Galaxy Buds 3 Pro, such is their affable and appealing nature. Not only do they sound lively, clean and propulsive, but they're also packed with features which make them a hugely attractive proposition if you're a Samsung Galaxy user. We've seen the Buds 3 Pro drop to £160 before, so this is their lowest price ever.
Read our Samsung Galaxy Buds 3 Pro review

Sony HT-A3000 was £599 now £365 at Amazon (save £234)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £365 at Amazon (save £234)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony WF-1000XM5 was £259now £170 at Amazon (save £89)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review

Sony WF-1000XM5 was £259 now £170 at Amazon (save £89)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Sonos Sub Miniwas £429now £349 at Sonos (save £80)Read our Sonos Sub Mini review

Sonos Sub Mini was £429 now £349 at Sonos (save £80)
This smaller take on Sonos' sub earned four stars in our review. That was thanks to its snappy, distortion-free delivery and typically Sonos build quality. One of the few negatives is its price, but this deal goes some way to remedying that.
Read our Sonos Sub Mini review

Best headphones deals

Apple AirPods 4 with ANC
Save £30
Apple AirPods 4 with ANC: was £179 now £149 at Amazon

These are back at their lowest ever price. 'Open' tipless design earbuds are not known for their noise-cancelling capabilities, but the AirPods 4 with ANC are a different beast altogether. Alongside excellent ANC, you'll also benefit from great sound, flagship features and a comfortable fit.
Read our Apple AirPods 4 with ANC review

Apple AirPods Pro 2
Five stars
Save £50
Apple AirPods Pro 2: was £229 now £179 at Amazon

The AirPods Pro 2 are Apple's best-sounding earbuds, leading us to award them a well-deserved five-star rating when we reviewed both the original Lightning and new USB-C variants. Comfortable fit, good ANC quality, enjoyable sound and seamless use with iOS devices, these AirPods Pro 2 are continually being updated with new features. This £50 saving on the current USB-C model is terrific value. Five stars
Read our AirPods Pro 2 review

Bowers & Wilkins Pi6 was £219 now £169 at Amazon (save £50)

Bowers & Wilkins Pi6 was £219 now £169 at Amazon (save £50)
Despite us only having reviewed them a few months ago, the Bowers & Wilkins Pi6 have enjoyed a solid price reduction at Amazon. With a healthy £50 off, they're suddenly a lot more competitively priced compared to the competition.

Sony WH-CH520 wireless over-earswas £59now £34 at Amazon (save £25)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £34 at Amazon (save £25)
Sony's affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

Sony WF-1000XM5 was £259now £170 at Amazon (save £89)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review

Sony WF-1000XM5 was £259 now £170 at Amazon (save £89)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Sony WH-1000XM4
Sony WH-1000XM4: at Amazon

Sony WH-1000XM4 was £350 now £170 at Amazon (save £180)
They're not quite at their lowest price ever, but they're only a few pounds away. At this price, the XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the newer models from Sony, Bose and Sennheiser. Five stars
Read our Sony WH-1000XM4 review

Bose QuietComfort Ultra Earbuds was £300 now £188 at Amazon (save £112)Five starsRead our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Earbuds was £300 now £188 at Amazon (save £112)
The QC Ultra Earbuds might have been superseded by the 2nd Gen model, but they're still mighty fine performers, especially on the noise cancellation front. They are nicely made and offer Immersive Audio support, too. Five stars
Read our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Headphoneswas £450now £287 at Amazon (save £163)Five starsRead our Bose QuietComfort Ultra Headphones review

Bose QuietComfort Ultra Headphones was £450 now £287 at Amazon (save £163)
The flagship Bose QuietComfort Ultra Headphones earned the full five stars from us, and for good reason. The flagship over-ear headphones offer exceptional noise-cancelling tech, a richly involving sound with Immersive Audio support and a decent battery life. They have been succeeded by the 2nd Gen model now. Five stars
Read our Bose QuietComfort Ultra Headphones review

Bose QuietComfort SC was £320 now £170 at Amazon (save £150)

Bose QuietComfort SC was £320 now £170 at Amazon (save £150)
We haven't technically reviewed this SC model, but they are essentially the same as the standard QuietComforts, only with a soft (instead of a hard) carry case and only a black finish. You still get strong ANC, decent audio and a 24-hour battery life. Consider this a great gateway into Bose's noise-cancelling over-ear offering if you can't afford the Ultra above.

Sony WF-C700Nwas £99now £55 at Amazon (save £44)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £55 at Amazon (save £44)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our Sony WF-C700N review

Sony WF-C710Nwas £99 now £79 at Amazon (save £20)Five starsRead our Sony WF-C710N review
Five stars

Sony WF-C710N was £99 now £79 at Amazon (save £20)
An outstanding pair of affordable noise-cancelling buds, the Sony WF-C710N have proven worthy successors to the outstanding WF-C700N. With more features, better sound and an improved build, little can touch them at this price, especially now that they're on a discount for the first time. Five stars
Read our Sony WF-C710N review

Samsung Galaxy Buds 3 Pro was £219now £139 at Amazon (save £80)Read our Samsung Galaxy Buds 3 Pro review

Samsung Galaxy Buds 3 Pro was £219 now £139 at Amazon (save £80)
We found it very hard to resist the charms of the Samsung Galaxy Buds 3 Pro, such is their affable and appealing nature. Not only do they sound lively, clean and propulsive, but they're also packed with features which make them a hugely attractive proposition if you're a Samsung Galaxy user. We've seen the Buds 3 Pro drop as low as £169 before, so an extra £30 off is great news.
Read our Samsung Galaxy Buds 3 Pro review

Sony WH-CH720N was £99 now £69 at Amazon (save £30)What Hi-Fi? Awards winnerRead our Sony WH-CH720N review

Sony WH-CH720N was £99 now £69 at Amazon (save £30)
The Sony WH-CH720N are well-made, fun-sounding headphones that deliver good active noise-cancelling and a strong feature set. Great at full price and now even better value thanks to this discount. What Hi-Fi? Awards winner
Read our Sony WH-CH720N review

Earfun Air was £50 now £23 at Amazon (save £27)Five starsRead our Earfun Air review

Earfun Air was £50 now £23 at Amazon (save £27)
These true wireless buds were a bargain at their full launch price, so picking a pair up at this price is something of a no-brainer if you want good sound but are on a super tight budget. Five stars
Read our Earfun Air review

Sennheiser HD 599 SE was £179now £69 at Amazon (save £110)

Sennheiser HD 599 SE was £179 now £69 at Amazon (save £110)
The open-backed HD 599 promise a "natural tonal balance" and "spatial presentation", plus comfy velour earpads and detachable cables. This special-edition black finish is exclusive to Amazon.

Cambridge Audio Melomania M100 was £169 now £99 at Amazon (save £70)Read our Cambridge Audio Melomania M100 review

Cambridge Audio Melomania M100 was £169 now £99 at Amazon (save £70)
The Cambridge Audio Melomania M100 go big on battery life, offering a total of 52 hours when the charging case is accounted for. They sound clean, detailed and extremely balanced, with a host of decent features rounding things off nicely. Certainly some of the finer mid-range earbuds around today, though they have dropped as low as £79 in previous sales.
Read our Cambridge Audio Melomania M100 review

Sennheiser Momentum 4 Wireless Headphones was £350 now £179 at Amazon (Save £171)Five starsRead our Sennheiser Momentum 4 Wireless review
Lowest Price Ever!

Sennheiser Momentum 4 Wireless Headphones was £350 now £179 at Amazon (Save £171)
The Sennheiser Momentum 4 Wireless have reached their lowest price once again thanks to the sale. The ANC over-ears received five stars during testing for their great sound and quality feature set. Oh, and did we mention they boast a 60-hour battery life? They are now cheaper than ever. Five stars
Read our Sennheiser Momentum 4 Wireless review

Best TV deals

Panasonic TV-48Z90B
Save £400
Panasonic TV-48Z90B: was £1,499 now £1,099 at Richer Sounds

We called the Panasonic Z90B "the best 48-inch OLED we have tested, especially for movie fans", and that sentiment still stands thanks to the rich, crisp and cinematic picture that this TV produces. Pair that with a decent audio performance (by OLED TV standards) and the latest batch of gaming specs, and we have a TV worthy of knocking LG off the top spot. Five stars
Read our Panasonic Z90B review

LG C5 65-inch 2025 OLED TV
Save £1,101
LG C5 65-inch 2025 OLED TV: was £2,700 now £1,599 at Richer Sounds

The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match. And, right now, Richer Sounds is offering it for vastly less than other retailers, including Amazon.
Read our LG C5 review
Price check: £1899 at Amazon, £1899 at LG.com, £1899 at Currys, £1749 at Peter Tyson

LG OLED48C56LB
Save £250
LG OLED48C56LB: was £1,199 now £949 at Richer Sounds

The 48-inch LG C5 is pretty much as premium as TVs of this size get, and it's a clear step ahead of its predecessor. This compact OLED delivers exceptional sharpness and detail, with natural, cinematic motion handling. Oh, and you can also grab the LG US60T soundbar for just £49 if you bite the bullet, saving an extra £200. Five stars
Read our LG C5 review

Samsung QE48S90F
Save £220
Samsung QE48S90F: was £1,149 now £929 at Richer Sounds

The Samsung S90F is one of the best 48-inch OLEDs we've tested, delivering a bright, punchy picture full of pop. Colours are stunning, contrast is excellent, and the sharpness is phenomenal without ever looking artificial. Five stars
Read our Samsung S90F review

LG OLED55C54LA
Save £250
LG OLED55C54LA: was £1,499 now £1,249 at Richer Sounds

The 55-inch LG C5 is the best TV for most people, delivering everything we loved about the Award-winning C4 with some useful upgrades. Picture quality is exceptional, with rich, punchy colours. If you pull the trigger, you can also nab £75 off Samsung's HW-B650F soundbar. Five stars
Read our LG C5 review

LG OLED55G54LW
Save £400
LG OLED55G54LW: was £1,999 now £1,599 at Richer Sounds

The LG G5 represents a leap forward for OLED TV technology, thanks to its new Primary RGB Tandem OLED panel. This flagship delivers stunning brightness, while maintaining OLED's trademark deep blacks. Better yet, this offer comes with a free LG US70TR soundbar worth £600.
Read our LG G5 review

Sony Bravia 8 II
Save £250
Sony Bravia 8 II: was £1,999 now £1,749 at Richer Sounds

The Sony Bravia 8 II is a truly exceptional TV and potentially the most balanced flagship OLED we've tested. The Acoustic Surface Audio+ sound system is also one of the best built-in TV speakers available. You can also nab selected soundbars for half price as part of the deal. Five stars
Read our Sony Bravia 8 II review

LG OLED65G56LS
Save £500
LG OLED65G56LS: was £2,699 now £2,199 at Richer Sounds

The 65-inch LG G5 showcases the very best of the new Primary RGB Tandem OLED technology on a larger screen. You can also nab a free LG US90TY soundbar worth £1199, that's automatically added to your basket. Five stars
Read our LG G5 review

Samsung QE65S95F
Save £404.85
Samsung QE65S95F: was £2,699 now £2,294.15 at Richer Sounds

The Samsung S95F is arguably the very best all-round TV that Samsung has ever produced. Vibrant, punchy and crisp, it's a thrilling TV to live with. You also get a free Samsung HW-LS60D smart speaker worth £399 when you add the S95F to your basket. Nice. Five stars
Read our Samsung S95F review

Philips 48OLED809 was £1299 now £899 at Richer Sounds (save £400)Read our Philips OLED809 review

Philips 48OLED809 was £1299 now £899 at Richer Sounds (save £400)
If you want a 48-inch OLED TV this Philips 809 is one of the best prices you'll find. For your money you'll get a great blow your socks off home cinema experience complete with Philips Ambilight bias light tech. The 65-inch model earned five stars in our review.
Read our Philips OLED809 review

Sony Bravia 8 (K55XR80) was £2199now £1599 at Amazon (save £600)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1599 at Amazon (save £600)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Amazon Fire TV Omni QLED 65in was £1000now £569 at Amazon (save £431)Read our full Amazon Omni QLED TV review

Amazon Fire TV Omni QLED 65in was £1000 now £569 at Amazon (save £431)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a serious bargain. Its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

Amazon Omni QLED 55-inch TV
Amazon Omni QLED 55-inch TV: was £749 now £409 at Amazon

A seriously sweet discount brings this impressive 4K UHD TV down to a scandalously low price. The 43-inch, 50-inch, and 65-inch alternatives are also discounted. We haven’t tested this particular size, but sitting between the five-star 50-inch and the four-star 65-inch, we expect it to fare similarly with a balanced picture and plenty of features and specs for a range of uses.

RCA Roku TV 24-inch (RK24HF1) was £136 now £109 at Amazon (save £27)Read our RCA Roku TV review

RCA Roku TV 24-inch (RK24HF1) was £136 now £109 at Amazon (save £27)
This 24-inch RCA Roku TV isn't fancy, but it gets the basics of picture quality right and has a very comprehensive and easy-to-use smart platform. We were impressed enough to award the TV four stars at £136, so this is a real bargain.
Read our RCA Roku TV review

Amazon 43-inch Fire TV 4-series was £429 now £269 at Amazon (save £160)

Amazon 43-inch Fire TV 4-series was £429 now £269 at Amazon (save £160)
We haven't yet tried out this model of Amazon Fire TV, however, considering the excellent on-board smart platform, comprehensive connectivity options and great voice controls, you'll be hard-pressed to find a TV that offers this much for the same price.

Best hi-fi deals

Cyrus CDi-XR
Save 30% (£596)
Cyrus CDi-XR: was £1,995 now £1,399 at Peter Tyson

The slot-loading CDi-XR is a superb, no-frills CD player and its half-width chassis shouldn’t take up too much space. Sonically it shines brightly, with a detailed, dynamic and powerful sound which entertains across genres. It’s also upgradeable courtesy of Cyrus’ optional PSU-XR outboard power supply. Five stars
Read our Cyrus CDi-XR review

WiiM Ultra
Five stars
Save £70
WiiM Ultra: was £349 now £279 at Amazon

The WiiM Ultra has many of the charms of the Pro Plus, but builds on them with extra connectivity (including an HDMI ARC input and a moving magnet phono stage) and a more advanced performance, which is, as our experts concluded, "a clear step above". It has an interactive touchscreen display that is great to use and the only downside is the lack of AirPlay support. Five stars
Read our WiiM Ultra review

Deal also available at Richer Sounds, Sevenoaks and Peter Tyson

Q Acoustics 5050 was £1299 now £1119 at Sevenoaks (save £180)What Hi-Fi? Product of the YearRead our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £1119 at Sevenoaks (save £180)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our Q Acoustics 5050 review

Technics SA-C600 was £899 now £759 at Peter Tyson (save £140)Five starsRead our Technics SA-C600 review

Technics SA-C600 was £899 now £759 at Peter Tyson (save £140)
There isn’t much the Technics SA-C600 can’t do. It will play your CDs, stream music from your favourite service, connect to a turntable, and it has 30W per channel to power the speakers of your choosing. This is its lowest ever price. Five stars
Read our Technics SA-C600 review

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)Five starsRead our Triangle Borea BR08 review
Five-star speaker deal

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more. Five stars
Read our Triangle Borea BR08 review

Sony PS-LX310BT Bluetooth was £249now £179 at Amazon (save £70)Five starsRead our Sony PS-LX310BT review

Sony PS-LX310BT Bluetooth was £249 now £179 at Amazon (save £70)
Here, Sony has generously given us a ‘plug and play’ fully automatic deck, including a phono stage, thrown in Bluetooth and priced it at the low end of the market. Very kind of it. Five stars
Read our Sony PS-LX310BT review

Technics SL-100C turntable was £950 now £637 (save £313)

Technics SL-100C turntable was £950 now £637 (save £313)
The plug 'n' play SL-100C is based on the Award-winning SL-1500C but forgoes the phono stage and is fitted with a different cartridge – Audio-Technica's VM95C. Now massively discounted, this record player is worth a punt if you're looking for an entry-level deck from one of the most reputable brands in the business.

WiiM Pro Plus was £219now £169 at Richer Sounds (save £50)What Hi-Fi? Awards winnerRead our WiiM Pro Plus reviewDeal also available at Peter Tyson

WiiM Pro Plus was £219 now £169 at Richer Sounds (save £50)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a steal at full price, so with this deal it's phenomenal value. What Hi-Fi? Awards winner
Read our WiiM Pro Plus review
Deal also available at Peter Tyson

Fyne Audio F300i
Save £70
Fyne Audio F300i: was £249 now £179 at Richer Sounds

The F300i builds on the original Fyne Audio F300 with an enhanced titanium tweeter and improved crossover for better treble performance. They're also capable of an admirably engaging performance.

Q Acoustics 3030i
Save £20
Q Acoustics 3030i: was £249 now £229 at Richer Sounds

The Q Acoustics 3030i deliver all the attributes of their smaller 3020i siblings while dishing up a huge slice of authority into proceedings. Detail levels are impressive, and the presentation is coherent and unforced, while presenting information in a hugely rewarding way. Five stars
Read our Q Acoustics 3030i review

Astell&Kern Kann Ultra
Save £600
Astell&Kern Kann Ultra: was £1,599 now £999 at Richer Sounds

The Astell&Kern Kann Ultra is a powerhouse portable music player that lives up to its name. It's exceptionally powerful, capable of driving even the most demanding headphones with headroom to spare. Promising an incredibly expansive soundstage with precise imaging and weighty bass.

Roksan Atessa Streaming Amplifier
Save £200
Roksan Atessa Streaming Amplifier: was £1,299 now £1,099 at Richer Sounds

The Roksan Attessa Streaming Amplifier is a stylish all-in-one solution that combines amplification, DAC, streaming and even a phono stage in one compact box. Its greatest strength is a lively sense of agility and rhythm that makes it wonderfully engaging to listen to.
Read our Roksan Attessa Streaming Amplifier review

WiiM Amp Pro
Save £80
WiiM Amp Pro: was £399 now £319 at Richer Sounds

The WiiM Amp Pro delivers amplification, a DAC and wireless streaming in one compact, space-saving box. The sonic improvements over its predecessor are clear – the Amp Pro digs out more detail and offers more light and shade, making it a more interesting listen. Five stars
Read our WiiM Amp Pro review

Best home cinema deals

BenQ X3100i was £2099 now £1949 at Richer Sounds (save £150)What Hi-Fi? Awards winnerRead our BenQ X3100i review

BenQ X3100i was £2099 now £1949 at Richer Sounds (save £150)
Offering a bright picture and impressively accomplished sound, this BenQ projector snagged a What Hi-Fi? Award and blew us away during testing. It's a good choice for gamers as well, boasting ALLM support. What Hi-Fi? Awards winner
Read our BenQ X3100i review

Xgimi  Horizon Ultra
Save £800
Xgimi Horizon Ultra: was £1,649 now £849 at Amazon

At this price the Ultra is one of the best “home cinema in a box” projectors available and a great option for anyone who wants a flexible, easy to setup beamer to use in their bedroom, games room or pull out for an impromptu movie night when friends are over.
Read our Xgimi Horizon Ultra review

Sonos Beam (Gen 2) was £499 now £327 at Amazon (save £172)What Hi-Fi? Awards winnerRead our Sonos Beam (Gen 2) review
Award Winner

Sonos Beam (Gen 2) was £499 now £327 at Amazon (save £172)
The latest offering from Sonos impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. It has dropped to £299 before though. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review

BenQ W2720i
Save £200
BenQ W2720i: was £1,999 now £1,799 at Richer Sounds

The BenQ W2720i does an outstanding job of straddling the usually incompatible worlds of serious and casual home cinema projection. It delivers phenomenal sharpness with its native 4K resolution, excellent contrast with deep, neutral blacks, and impressive detail levels throughout. Five stars
Read our BenQ W2720i review

Hisense PL2UK
Save £810
Hisense PL2UK: was £1,999 now £1,189 at Amazon

The Hisense PL2 serves up big, bold and detailed cinematic images, impressive front-firing sound, and a comprehensive smart streaming platform – which makes it the full package when it comes to an all-in-one entertainment system. And now at its lowest price ever, it's even easier to recommend. Five stars
Read our Hisense PL2 review

Deal also available at Richer Sounds

Samsung HW-Q990D
Save £902
Samsung HW-Q990D: was £1,699 now £797 at Amazon

The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested and reviewed. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And now you can pick up the set with a very generous discount. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review

Xgimi MoGo 4 was £509 now £429 at Amazon (save £80)Read the full Xgimi MoGo 4 review

Xgimi MoGo 4 was £509 now £429 at Amazon (save £80)
If you are looking for a small, portable projector with solid picture performance and easy set up, the MoGo 4 could be the product for you. It uses Google TV with built-in Netflix, plus the usual streaming suspects.
Read the full Xgimi MoGo 4 review

Hisense HS214 was £129 now £62 at Amazon (save £67)Read our Hisense HS214 review

Hisense HS214 was £129 now £62 at Amazon (save £67)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit.
Read our Hisense HS214 review

Epson EH-TW7000 4K projector was £1199now £837 at Amazon (save £282)Five starsRead our Epson EH-TW7000 review

Epson EH-TW7000 4K projector was £1199 now £837 at Amazon (save £282)
This is the best projector at around the thousand-pound mark at the moment and an excellent entry-level 4K model. Black depth is unsophisticated but contrast, colour and cinematic appeal are well beyond the competition. It's a great starter projector for a budget home cinema set-up. Five stars
Read our Epson EH-TW7000 review

Sony HT-A3000 was £599 now £365 at Amazon (save £234)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £365 at Amazon (save £234)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony TA-AN1000 AV amplifier was £999now £699 at Amazon (save £300)Read our Sony TA-AN1000 review

Sony TA-AN1000 AV amplifier was £999 now £699 at Amazon (save £300)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market.
Read our Sony TA-AN1000 review

Sennheiser Ambeo Soundbar Plus
Save £500
Sennheiser Ambeo Soundbar Plus: was £1,299 now £799 at Amazon

The Ambeo Soundbar Plus is a five-star pick that, while it may be the smaller version of the Ambeo Max, still impresses where it counts. A wide soundfield, good musical ability and easy app set-up and controls are just some of what you get with this excellent soundbar. And right now, it's sporting a seriously enticing £500 discount. Five stars
Read our Sennheiser Ambeo Soundbar Plus review

Panasonic DP-UB820EB
Save £65
Panasonic DP-UB820EB: was £350 now £285 at Amazon

This Panasonic disc player is one of the best (and only) options on the market for anyone who wants to get their most out of their 4K Blu-rays without coughing up north of £1000. It delivers a vibrant and punchy image with weighty sound, and it remains a stalwart of our reference AV system. What Hi-Fi? Awards winner
Read our Panasonic DP-UB820EB review

Sonos Arc Ultra was £999 now £849 at Richer Sounds (save £150)Five starsRead our Sonos Arc Ultra review

Sonos Arc Ultra was £999 now £849 at Richer Sounds (save £150)
The five-star Sonos Arc Ultra is as three-dimensional in its delivery as a single bar can be, boasting outstanding clarity, precision and tuneful bass. As a follow-up to the Arc, it had a lot to live up to and it most certainly stepped up to the plate with big upgrades across the board on features and performance. Five stars
Read our Sonos Arc Ultra review

Denon DHT-S216 was £199 now £149 at Amazon (save £50)

Denon DHT-S216 was £199 now £149 at Amazon (save £50)
Denon is renowned for its stellar AVRs, but the company also makes some decent inexpensive soundbars. At this price, this Denon might not have top-tier features, but it's a great starter soundbar for the price. It features Dolby Digital and DTS encoding, Bluetooth connection and HDMI ARC support. It has been £129 before.

Bose TV Speaker was £270now £199 at Amazon (save £71)Read our Bose TV Speaker review
Was £270 now £199 at Amazon

Bose TV Speaker was £270 now £199 at Amazon (save £71)
This soundbar thrives on simplicity: there's a one-connection set-up to your TV via an optical audio cable or an HDMI. You can use your current TV remote to control the volume of the speaker and it detects the signal from your TV when turned on and automatically turns on, too. There's Bluetooth for streaming and settings for vocal clarity and extra bass too.
Read our Bose TV Speaker review

Best wireless speaker deals

JBL Flip 6 was £129 now £83 at Amazon (save £46)Five starsRead our JBL Flip 6 review

JBL Flip 6 was £129 now £83 at Amazon (save £46)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. The Flip 7 is out now, so snap up this deal while stocks last. Five stars
Read our JBL Flip 6 review

JBL Flip 7
Save £16
JBL Flip 7: was £130 now £114 at Amazon

The JBL Flip 7 is a more rounded performer than previous models, with new levels of clarity and insight, skilful handing of dynamics, a strong feature set and excellent rugged build quality. And right now, you can pick it up at this bargain price. Five stars
Read our JBL Flip 7 review

JBL Charge 6
Save 17% (£29)
JBL Charge 6: was £170 now £141 at Amazon

The JBL Charge 6 brings clear, detailed and hugely confident sound to this burrito-shaped speaker. It wows on quality as well as sound and has even more waterproof, dust-proof and drop-proof capabilities than its predecessor, the Charge 5. There's lots to love about it, especially when there's a discount. Five stars
Read our JBL Charge 6 review

Beats Pill was £149 now £89 at Amazon (save £60)Read our Beats Pill review

Beats Pill was £149 now £89 at Amazon (save £60)
The Beats Pill is a sleek speaker with clean, rich sound and rich bass that offers plenty to love, and is particularly great for travel given its petite, packable curves and IP67-rated waterproofing. A strong battery life rounds things off rather nicely. Yes, you can get better sound for the price, but if the whole package appeals, you won't be disappointed with the latest Pill.
Read our Beats Pill review

B&O Beosound A1 2nd Genwas £239now £155 at Amazon (save £84)Five starsRead our B&O Beosound A1 2nd Gen review

B&O Beosound A1 2nd Gen was £239 now £155 at Amazon (save £84)
The chic little speaker delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its stylish design plus the bonus of Alexa smarts, and you're looking at a top Bluetooth speaker. It has been £147 before though. Five stars
Read our B&O Beosound A1 2nd Gen review

Amazon Echo Dot (5th Generation) was £55now £30 at Amazon (save £25)Five starsRead our Amazon Echo Dot (5th Generation) review
Better than half price!

Amazon Echo Dot (5th Generation) was £55 now £30 at Amazon (save £25)
It's no surprise that Amazon is offering heavy discounts on its own hardware, but even so, this Echo Dot deal is pretty stellar. This latest generation model is already down to almost half price – though it has dropped lower before. Did we also mention it's a five-star smart speaker? Five stars
Read our Amazon Echo Dot (5th Generation) review

Amazon Echo Popwas £45now £22 at Amazon (save £23)

Amazon Echo Pop was £45 now £22 at Amazon (save £23)
The Echo Pop looks like an Echo Dot sliced in half. It's built for smaller rooms, is powered by the AZ2 Neural Edge processor, and has Alexa onboard for all the usual smart home tricks. We haven't reviewed it, but Amazon's other Echo speakers have always tested well, and at under half price, it looks worth a pop.

Tribit Stormbox Micro 2 was £60 now £43 at Amazon (save £17)Five starsRead our Tribit Stormbox Micro 2 review
Five-star 2020 Bluetooth speaker, crazy price!

Tribit Stormbox Micro 2 was £60 now £43 at Amazon (save £17)
This adorable yet sonically significant five-star budget Bluetooth speaker has been reduced and remains a steal. It's a dinky but powerful speaker with 12 hours of battery life, an IP67 water-proof rating and is ultra-portable. A palm-sized speaker that punches well above its weight.
Five stars
Read our Tribit Stormbox Micro 2 review

Amazon Prime Day FAQ

What is Amazon Prime?

Amazon Prime Video displayed on a wall-mounted TV above a shelf.

(Image credit: Amazon)

In order to be eligible for Amazon Prime Day discounts, you need Amazon Prime.

This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.

In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

What is Amazon Prime Big Deal Days?

It's Amazon's autumn sale, essentially another Black Friday but in October instead of November.

Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Big Deal Days is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.

Prime Big Deal Days is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

This year, the sale takes place over two days. But the deals can go on for weeks.

You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Big Deal Days, and cancel your membership without paying a penny. You scallywag, you.

When does Amazon Prime Big Deal Days 2025 start?

Amazon Prime Big Deal Days 2025 starts at 00:00 on Tuesday 7th October.

When does Amazon Prime Big Deal Days 2025 end?

Amazon Prime Big Deal Days 2025 finishes at 23.59 on Wednesday 8th October.

Amazon Prime Big Deal Days 2025 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.

2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2025 deals.

Is Amazon Prime Day only once a year?

Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Day takes place in the summer, Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November. Prime Spring Deal Days kicks off the sales year around March or April.

What discounts are offered on Amazon Prime Big Deal Days?

We're expecting plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.

But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.

What benefits do Prime members get on Amazon Prime Big Deal Days?

Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.

Is Amazon Prime Big Deal Days for everyone?

It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test

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