Sonos files papers, plans to go public before autumn

Sonos is planning on going public as soon as July, according to a report from the Wall Street Journal.

The manufacturer is apparently intends to hit a target value of between $2.5bn and $3bn (£1.8bn - £2.16bn).

The decision to file confidentially is one other large tech companies, like Twitter and Snap (formerly Snapchat), have taken - it's an option for businesses that generate less than $1bn in revenue yearly.

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Sonos' major competitors are many and various. While the company has a loyal user base thanks to its reliability and range of speakers, it's attacked by premium manufacturers like Denon (with its HEOS system) as well as Bluesound's multiroom products, while also contending with challenges from the likes of Amazon.

The Amazon Echo line of speakers - which includes the Dot, Spot, and Plus alongside the classic Echo - offers a form of multiroom functionality, as well as supporting Amazon's Alexa voice assistant.

Sonos has its own smart speaker rival, the Sonos One, but it is considerably more expensive than Amazon's range.

It also needs to differentiate itself from Apple and its sonically impressive HomePod, another factor future investors will have to take into consideration.

Sonos has yet to comment on the news.

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Simon Lucas is a technology journalist, with a strong emphasis on the audio/video side of consumer electronics and home entertainment, and has been since 2003. He worked for more than 14 years at What Hi-Fi?, the last six of which were spent as the editor of the magazine and website. Since then he's written for Wired, The Guardian, TechRadar, Stuff, GQ and many more besides. 

In the course of his career he's developed a pretty deep understanding of the way both the publishing and the electronics industries function, as well as the sort of intimate knowledge of audio products (both specific and general) that can make people very wary of him at parties.