The UK supermarket chain's own record label, pressing exclusive albums, gets it deeper into the vinyl resurgence groove.

Not content with being the biggest vinyl retailer on the High Street, Sainsbury’s has joined forces with Universal and Warner Music to set up its own record label. It's called ‘Own Label’. It will sell exclusive records under the imprint in 168 of its stores.

With vinyl sales on the rise (recently hitting a 25-year high), now certainly seems as good a time as any.

The first two records announced are compilation albums curated by Bob Stanley of Saint Etienne fame – Hi Fidelity – A Taste of Stereo Sound (which includes Mike Oldfield’s Tubular Bells), and Coming Into Los Angeles – A Taste of West Coast

According to a BBC report, the records will come packaged with essays by Stanley - and as our recent chat with him reveals, he's exactly the man for the job. The LPs’ cover artwork is inspired by Sainsbury's in-house design studio of the '60s and '70s.

Prices are to be confirmed, but if they're in line with the vinyl albums already sold in Sainsbury's stores, they're likely to fall between £12-16.

More after the break

[Image credit: CITY A.M.]

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