Prime Day TV deal: 55-inch Sony LED TV down to nearly half-price

Prime Day TV deal: 55in Sony LED TV down to nearly half-price
(Image credit: Sony)

Of all the deals floating around in the final hours of the Amazon Prime Day sales, the discount on the Sony Bravia KD-55XH8196 deserves your particular attention. Don't delay, though, this deal ends at midnight.

Sony's XH81 range of 4K TVs offers a broad range of panel size options but, despite current deals on the 43in and 49in models, it's worth noting they're edge-lit TVs. This 55in model and its larger siblings benefit from direct LED backlighting.

Opting for the bigger sizes also gets you Sony's X-Balanced Speaker system, so you're really getting some very good value here.

Best Prime Day TV deals

Sony Bravia KD-55XH8196 55in LED TV £999 (opens in new tab)

Sony Bravia KD-55XH8196 55in LED TV £999 £599 at Amazon (opens in new tab)
This 2020 direct-lit LED TV is now down to nearly half-price. It supports Dolby Vision HDR, runs the app-packed Android TV OS and features Sony's X-Balanced Speaker system too. Not one we've reviewed but it looks good on paper. Strike now, while stocks last.

The Sony Bravia KD-55XH8196 gets the company's ice skate-style metal blade stand and a hairline finish bezel along with a matching aluminium remote control. It's a 4K TV with HDR10, HLG and Dolby Vision HDR support plus there's a huge app offering available through the onboard Android TV OS.

Launched at £999 in 2020, this 55in LED TV is normally available at closer to £700. Although it's not a set we've tested, this Prime Day offer does look like a very decent choice.

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Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.