Prime Day TV deal: 55-inch Sony LED TV down to nearly half-price

By Dan Sung
published

Just £599 for today only

Prime Day TV deal: 55in Sony LED TV down to nearly half-price
(Image credit: Sony)

Of all the deals floating around in the final hours of the Amazon Prime Day sales, the discount on the Sony Bravia KD-55XH8196 deserves your particular attention. Don't delay, though, this deal ends at midnight.

Sony's XH81 range of 4K TVs offers a broad range of panel size options but, despite current deals on the 43in and 49in models, it's worth noting they're edge-lit TVs. This 55in model and its larger siblings benefit from direct LED backlighting.

Opting for the bigger sizes also gets you Sony's X-Balanced Speaker system, so you're really getting some very good value here.

Best Prime Day TV deals

Sony Bravia KD-55XH8196 55in LED TV £999 (opens in new tab)

Sony Bravia KD-55XH8196 55in LED TV £999 £599 at Amazon (opens in new tab)
This 2020 direct-lit LED TV is now down to nearly half-price. It supports Dolby Vision HDR, runs the app-packed Android TV OS and features Sony's X-Balanced Speaker system too. Not one we've reviewed but it looks good on paper. Strike now, while stocks last.

View Deal (opens in new tab)

The Sony Bravia KD-55XH8196 gets the company's ice skate-style metal blade stand and a hairline finish bezel along with a matching aluminium remote control. It's a 4K TV with HDR10, HLG and Dolby Vision HDR support plus there's a huge app offering available through the onboard Android TV OS.

Launched at £999 in 2020, this 55in LED TV is normally available at closer to £700. Although it's not a set we've tested, this Prime Day offer does look like a very decent choice.

The best of the rest Prime Day deals

MORE:

Our pick of the best Amazon Prime Day TV deals

These are the best TVs to buy right now.

And here are the best cheap soundbar deals featuring Sonos and many more.

Dan Sung
Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.