Of all the deals floating around in the final hours of the Amazon Prime Day sales, the discount on the Sony Bravia KD-55XH8196 deserves your particular attention. Don't delay, though, this deal ends at midnight.
Sony's XH81 range of 4K TVs offers a broad range of panel size options but, despite current deals on the 43in and 49in models, it's worth noting they're edge-lit TVs. This 55in model and its larger siblings benefit from direct LED backlighting.
Opting for the bigger sizes also gets you Sony's X-Balanced Speaker system, so you're really getting some very good value here.
Best Prime Day TV deals
The Sony Bravia KD-55XH8196 gets the company's ice skate-style metal blade stand and a hairline finish bezel along with a matching aluminium remote control. It's a 4K TV with HDR10, HLG and Dolby Vision HDR support plus there's a huge app offering available through the onboard Android TV OS.
Launched at £999 in 2020, this 55in LED TV is normally available at closer to £700. Although it's not a set we've tested, this Prime Day offer does look like a very decent choice.
The best of the rest Prime Day deals
- Amazon Prime 30-day free trial
- Amazon devices: save up to 40% on Alexa, Echo, Fire TV and Ring
- Amazon Ring doorbell: save 29% now £35
- AirPods: save £60 with deals from £123
- Criterion Collection: 20% off classic movies
- Deals under £15: save on basics, games, DVDs, cables, accessories
- Denon soundbars: save up to 25% on Bluetooth soundbars
- Gaming headset: 48% off surround sound headset
- Headphones: up to 58% off wireless headphones
- HDMI cables: save 15% now £10
- iTunes: save 10% on App Store and iTunes gift cards
- Movies and TV shows: up to 50% off
- Portable projector: save 41% now £76
- Soundbars: up to 25% wireless soundbars
- USB-C cable: save 20% on fast-charging cables
- Wireless earbuds: save 58% on Echo Buds now just £49.99
Our pick of the best Amazon Prime Day TV deals
These are the best TVs to buy right now.
And here are the best cheap soundbar deals featuring Sonos and many more.