Panasonic's 3D Hollywood Laboratory
Panasonic's Hollywood Laboratory R&D centre now has a fully functioning 3D Blu-ray authoring facility

Panasonic's Advanced Authoring Centre in California has been equipped with the latest 3D technology and is now open for business, ready to produce the first commercial 3D Blu-ray discs.

Based at Panasonic's Hollywood Laboratory R&D centre, the Authoring Centre offers studios and filmmakers Blu-ray 3D image processing, interactive programming and authoring and disc certification services, which means Blu-ray 3D discs could be commercially available from spring 2010.

"Given Panasonic Hollywood Laboratory's vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology," says Jeannine Patton, vice president of the Advanced Authoring Centre.

"This laboratory, located as we are in the world's entertainment capital, is proud to offer the first complete, end-to-end Blu-ray 3D encoding and authoring facility."

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