NEWS: Pioneer neither confirms nor denies rumours it will drop 42in plasmas in favour of LCD

Yes, we checked the date, we rubbed our eyes, we muttered disbelievingly... but rumours abound that Pioneer is to announce a range of LCD TVs and at the same time cease production of plasmas under 50in. Now lift up your chin.

We contacted Pioneer UK about the rumours and this was its response:

"On February 28, 2008 the Asahi newspaper carried an article regarding Pioneer's plasma display business.

"This article was not based on a Pioneer announcement or interviews from the Asahi, but just on the basis of the journalist's speculation.

"At the third quarter financial announcement on January 31, 2008, President Sudo announced that Pioneer is reviewing our display business and preparing the mid-term business plan aiming to generate a stable revenue for the business. The review is now underway, and no details have been decided as yet. We will announce the details as soon as they have been confirmed."

So that's not a 'yes', but nor is it a 'no'. An Australian AV website seems adamant this news will be announced officially by Pioneer in Japan on March 7th. We shall have to wait and see.

Maybe the high-end plasma market isn't as buoyant as Pioneer might have hoped, despite brilliant reviews from people like us. When the company is asking you to spend £2000 on a 42in, and £3000 and above for a 50in, it can be a bit of a stretch.

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Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).