Last blog from the DTG (Digital TV Group) conference

4:00pm

Last up, we have Stephen Petheram, director of services for Microsoft TV. His talk is largely a series of hyperbolic stats about the (rude) health of the video games industry. And why not? Games consoles like the PS3 and the X-Box 360 are leading products in home entertainment today.

A few facts: the video games industry has tripled in size since 1996, and is a $30 billion industry. 90 million households already use next-generation consoles – by which he means the two consoles mentioned above, plus Nintendo's Wii – and 41million have internet connected games consoles.

The future? 'A merging of conventional TV/video content and gaming,' he says. What follows next is a blur of words, some of which include '24/7' and 'immersive experience'. I think I've just overdosed on buzzwords.... Can someone unplug me, please?

4:30

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