IFA NEWS: Philips unveils slimline Essence and LED Lux TVs

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Philips Essence TV

Using LED technology, Phillips also claims a 45 per cent power consumption reduction compared to sets of a similar size. Comparing the set to a Panasonic plasma, Philips claims the Lux Backlight offers deeper black levels using LED technology.

The first challenge for LED backlight is making it affordable, said a Phillips spokesperson: the 42in LED Lux will cost 3000 Euros.

More information, including new Ambilight model details and release dates will follow soon, direct from Phillips's IFA press conference tomorrow.