Here's a deal that may be hard to resist: Asda is, from today, offering an HD-ready LG 50in plasma TV with Freeview HD for just £447.
The LG 50PA4500 is an ultra-slim design with 600Hz refresh rate. It's currently on sale at Currys for £529 and Tesco at £629.
Asda claims this is the first time a 50in screen has been sold for sub-£450.
It's one of three TV offers from Asda In the run up to this summer's Olympics and European Championships.
More after the break
All three deals are available in store and through Asda Direct from today, May 14th.
Asda technology expert Michael Arnott says: " We've taken first place in the race for exceptional TV deals. These have come just in time for wahat we expect to be a superb summer of sport."