Fire TV Cube: Amazon’s next-gen video streamer?

Retail giant Amazon has posted an email subscription page for a ‘Fire TV Cube’, prompting those interested in the new product to sign up for more information. However, there currently isn’t any further information, with ‘details coming soon’.

The page was spotted by AFTVnews, which has previously reported other Amazon leaks, and suggests a new TV video streamer will soon be revealed.

Launched last September, the existing Fire TV 4K has Alexa voice control via its Alexa-enabled remote.

The cube-shaped newcomer could feature an Echo Dot-like top panel with the familiar blue LED light bar enabling voice commands. The light through the teaser image (above) appears to confirm that.

Last year, AFTVnews reported that such a device would also have far-field microphones, a built-in speaker and an IR emitter for controlling other TV and home cinema kit.

If this is Amazon’s new flagship video streamer, we’d expect it to match the current model’s support for 4K, HDR10 and Dolby Atmos. It may have a faster processor, too.

The Fire TV Cube is unlikely to introduce Dolby Vision compatibility – an HDR format Amazon hasn’t previously backed – but could be the first streamer to support the rival metadata HDR format, HDR10+, now Amazon Prime Video has started to stream it.

Perhaps this could be the Fire TV to dethrone the class-leading Apple TV 4K.


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Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her 10 years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.