Apple posts record third quarter results, but shares drop

There's something surreal about the way the financial world reacts to Apple's results. Just look at those figures: iPhone revenues are up 59 per cent over the same period last year (April-June), quarterly revenues are up from $37.4bn to $49.6bn and net profit is up from $7.7bn to $10.7bn.

Those are eye-watering results by most company's standards, but still the shares dipped after they were announced. Analysts were apparently disappointed not to get a breakdown on how the Apple Watch is selling, some speculating that it is not proving as popular as expected.

Still, the iPhone remains the cornerstone of Apple's business with sales in China doubling over last year, and those 47.5 million iPhones sold generating $31.4bn of revenue.

The launch of the larger iPhone 6 and iPhone 6 Plus has seen sales of iPads decline by 18 per cent to 10.9 million. Macintosh sales were up nine per cent to 4.8 million units.

MORE: Apple iPhone 6 review

"We had an amazing quarter with iPhone revenue up 59 per cent, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch," says Apple's CEO Tim Cook. He has suggested that the Apple Watch is already generating sales of $1bn.

It's too early to measure the impact of Apple Music, which only launched earlier this month and is currently on offer for a free three-month trial.

Overall iPhone sales accounted for 63 per cent of sales revenues during the quarter, iPad for nine per cent and 'other categories' (which includes iPod, Apple TV, Beats headphones and the Watch) five per cent. Apple recently unveiled a new iPod Touch with up to 128GB storage in a bid to halt declining sales.

MORE: Apple Music review

MORE: Apple Watch hands-on review

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.