The iPhone XR promises an iPhone X experience on a 'Liquid Retina' LCD screen. Launching alongside the new iPhone XS and XS Max, the iPhone XR comes in an array of colours and a 6.1in screen.
There's no Touch ID home button but there is the same Face ID sensor as on the XS and XS Max flagship phones. It has a 7000 series aluminium and glass design rather than the stainless steel on the high-end iPhones, but it does feature the same A12 bionic chip for better battery life and faster performance.
The iPhone XR is cheaper... but it's not cheap. Available in 64GB, 128GB and 256GB sizes, the XR will start from £749/$749 rising to £899 for the 256GB model.
Apple is calling its new LCD screen, 'Liquid Retina' - and "the most advanced LCD in the industry". Apple claims a new backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. It has a 1792 x 828 resolution screen, with 326 pixels per inch.
Sitting between the iPhone 8 and 8 Plus in terms of size, the iPhone XR comes in white, black, blue, coral, yellow and Product Red. It's also IP67 water-resistant, and has a new single camera system with the same 12MP wide-angle lens as on the XS and XS Max.
And the camera system has many of the same features as on the high-end phones, such as TrueTone flash, Portrait Mode, depth control and Smart HDR. Battery life has been boosted too, with 90 minutes more than on the iPhone 8 Plus, and there's wireless charging on the back of the phone.
The iPhone XR 64GB will cost £749, the 128GB is £799 and the 256GB is £899. You can pre-order from 19th October and the iPhone XR will ship from 26th October.