Apple launches iPhone XS and XS Max with Super Retina OLED displays

Apple has launched two new iPhones, the iPhone XS and the iPhone XS Max. The two phones both feature a new Super Retina OLED screen, but come in two different screen sizes. And yes, they still have a notch.

The iPhone XS has a 5.8in screen, while the XS Max features a 6.5in display – Apple's largest-ever iPhone. Using OLED technology and with support for Dolby Vision and HDR10, the phones have 2.7 million and 3.3 million pixels respectively, and claim the best display performance on an iPhone. 

"The most advanced iPhone we've ever created," was, unsurprisingly, how Apple heralded its new smartphones. The phones, which were accidentally leaked by Apple itself this morning, use surgical grade stainless steel and sport a new gold finish.

The new iPhone XS and XS Max feature IP68 waterproofing, 3D Touch, a faster, more secure Face ID and Apple's new A12 Bionic chip. 

It's the first 7 nanometer chip, with 6.9 billion transistors. It's a "6-core CPU", with two performance cores and four for efficiency. It's billed as 50 per cent faster than the current A11 chip and promises to power better performance across the phone, from the camera to games. 

And the cameras have been upgraded. There's a 12MP wide-angle camera, 12MP telephoto lens, 7.2MP front camera and improved True Tone flash. There's a new Smart HDR feature for maximising colour performance, too. The faster sensor allows for better videos, and you can record 4K video with stereo sound. 

How about battery life? The iPhone XS claims 30 minutes more life compared to the iPhone X, while the XS Max delivers an hour and a half extra juice.

The new iPhones feature dual SIM capability and promises faster networking.

Prices start at £999 for the 64GB XS, rising to a whopping £1449 for the 512GB XS Max. Better start saving now then.


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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).