Sky introduces 'Sky VIP' rewards program for loyal customers

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There are four tier of rewards: Silver (0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years). New users can take part in prize draws for VIP tickets and free events.

In a blog post, Sky has announced a new VIP loyalty program, aptly named Sky VIP. The longer you've been a Sky customer, the better the rewards become. As such it's the first time-based loyalty program we've seen - in the TV and broadband sector, at least.

So what are the goodies? "Hundreds of thousands of free tickets to all customers", for a start. These include events like British Masters golf and Premier League football.

The longer you've been with Sky, the more benefits you get - like preview channel Sky Atlantic VIP, which will show some new shows 24 hours before they're on Sky Atlantic, free set-up for Sky Fibre, free Sky Go Extra and free Sky Q set-up, as well as priority customer service.

If you've got Sky, it's worth booting up - all customers get a free welcome gift of a Sky Store movie, so even if you've just joined its service you can get a little extra.

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Adam Smith

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.