Samsung adds Marks & Spencer app to Smart TVs

By Joe Cox
published

M&S is the first 'UK retailer partner' to add an app to the Samsung Smart TV platform

Marks & Spencer has become the first UK retailer to launch a Smart TV app for the Samsung internet TV platform.

Free and available to download via Samsung's Smart Hub on any Samsung internet TV, the app allows you to browse clothes and other goods, as well as accessing content on lifestyle, food, fashion and technology.

There's as yet no option to buy goods directly but Guy Kinnell, marketing director for TV, Samsung UK, makes it clear that this will be available in the future.

"The M&S Smart TV app brings new lifestyle content from a trusted consumer brand, as well as giving people a snapshot of how consumers will be able to shop in future," he said.

Over 10 million apps have already been downloaded from the Samsung App store, with movie streaming site Netflix another recent addition.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).