Amazon Prime Day 2025 in Australia: the best deals on headphones, hi-fi and home cinema on the final day of the sale

Amazon's annual Prime Day sale is now into its final day here in Australia, with all deals officially coming to a close at 11:59pm tonight, Monday, 14 July.

We've seen a fantastic selection of discounts throughout the previous 7 days, so if you've yet to take advantage of them, then your time really is running out.

Below you can view all of the deals we've found that are still available to buy. Fortunately, we've not seen too much in the way of price fluctuations throughout the week, although some items have since gone out of stock – the prices were too good to refuse!

As is the case with every Prime Day sale, the deals here are exclusively for Amazon Prime members, so it's handy that the retailer offers a free 30-day Prime trial for new subscribers.

Amazon now often holds a second Prime sale in October, but as yet we don't have confirmation that this will reappear in 2025.

During the event, the What Hi-Fi? team curates the best deals on the best products to save you from trawling the retail site's endless offers.

All of the recommendations are approved by us – the products featured have either been tested by our expert reviews team or are closely related to a product they have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say).

Every entry on our list is also thoroughly price-checked, with the product's recent price history factored in, to ensure you are actually getting a good deal.

Quick links to category sales

• Browse all of today's Amazon Prime Day deals
• Save on a huge selection of heaphones
• Amazon Bluetooth speaker deals are a year-round affair
• A selection of hi-fi, TV and home cinema discounts

Best headphones deals

Save AU$18

Earfun Air: was AU$59.99 now AU$41.99 at Amazon

These true wireless buds are a bargain at their full price, so picking a pair up for 33% off is something of a no-brainer if you want good sound but are on a super tight budget. These are one of the cheapest sets of earbuds we're comfortable recommending.

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Save AU$22

Sony WF-C510: was AU$99 now AU$77 at Amazon

As the winner of a What Hi-Fi? 2024 Award, it's incredibly easy to recommend the WF-C510: they're compact, comfortable, IPX4 water resistant, and serve up a delightful, balanced sound – punching well about their sub-AU$100 price tag. Their one shortcoming is that they don't offer active noise cancelling, but given they have decent passive noise isolation (like most rubber-tip equipped in-ears) that shouldn't be an issue for most people.

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Save AU$38.99

Sony WH-CH720N (white): was AU$259.95 now AU$220.96 at Amazon

If your budget can't stretch to a pair of Sony XM5 or XM4 headphones, this more affordable option makes sensible compromises to significantly lower the price, which is even better for Prime Day 2025. The WH-CH720N are our favourite Bluetooth over-ears at this price, with fantastic sound and noise cancellation.

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Prime only

Save AU$298.05

Bose QuietComfort Ultra Headphones (plum only): was AU$649 now AU$350.95 at Amazon

Bose continues its class-leading noise-cancellation legacy with the QuietComfort Ultra headphones and backs that up with exceptional sound quality. We personally weren't too convinced by the new Immersive Audio mode, but the fact it doesn't discriminate against source or streaming service means there is still plenty of appeal.

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Save AU$170

Sony WH-1000XM5: was AU$549 now AU$379 at Amazon

While Sony's brand-new XM6 over-ears landed a few months ago, their predecessors are still an excellent Award-winning set. As we noted in our WH-1000XM5 review, "If you are looking for a new pair of wireless noise-cancelling headphones, your auditioning should start here." Packed with incredible sound quality, great noise-cancelling and a superb range of features. Note that this deal is for the soft-case version – if you want a hard case, you'll need to part with AU$449.

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Best Bluetooth speaker deals

Prime only

Save AU$69.95

JBL Flip 6 (black): was AU$169.95 now AU$100 at Amazon

With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on the go. While its newer Flip 7 sibling does offer some improvements, this deal more than makes up for the price difference; the Flip 7 carries an RRP of AU$179.95, and despite its age, this older model still thoroughly impresses. Five stars

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Save AU$69.95

JBL Charge 5: was AU$199.95 now AU$130 at Amazon

While it's technically been superseded by the newer Charge 6, we still love the Charge 5's combination of ruggedness, portability, easy-to-use features and overall punchy, detailed and engaging sound, not to mention how good-value it is. For this money, the Award-winning Charge 5 still one of the top portable Bluetooth speakers you can buy. Highly recommend.

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Save AU$116.95

JBL Xtreme 4: was AU$429.95 now AU$313 at Amazon

This 2024 Award winner offers bold sound that doesn't distort at high volumes, an attractive design and a brilliant 24-hour battery life. It is big, so not quite as portable as the models above, but it's incredibly powerful and built to withstand tough environments.

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Save AU$99

Ultimate Ears Boom 3: was AU$229 now AU$130 at Amazon

If you like UE's way of doing Bluetooth speakers the Boom 3 is a fine choice for a medium-sized model. It's tough and rugged, and fully waterproof. You can also link up multiple Boom 3s to create a full daisy chain of speakers. Three colours are discounted for Prime Day, with blue being the cheapest, but you can also nab black or purple for around the same AU$130 mark.

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Save AU$97.05

Bose SoundLink Flex (2nd Gen): was AU$249 now AU$151.95 at Amazon

If you don't need a tough, rugged exterior, this second-generation Bose SoundLink Flex, which launched in late 2024, is a good choice. While the exterior is quite sleek compared to the UE and JBL counterparts, It's still waterproof and delivers sound with a clear and detailed midrange. It's also perfectly portable, but it's perhaps best suited to being taken outside to the pool, rather than on a full hiking trip. All six colours are available from the same listing but Alpine is slightly cheaper at AU$147.

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Best home cinema deals

Save AU$304

Yamaha True X System : was AU$1,199 now AU$895 at Amazon

A soundbar, subwoofer and rear channel satellite speakers, the components in Yamaha’s True X soundbar system combine well to create a cohesive and enveloping soundfield, sounding exciting and detailed with both movies and music. For smaller spaces and the discounted price, this combination offers a satisfying listening experience.

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Save AU$1,000.95

Sennheiser Ambeo Soundbar Plus: was AU$2,499.95 now AU$1,499 at Amazon

We awarded the Ambeo Plus a full five stars, praising it for delivering its "astonishing ability to fill a room with sound" and the fact it can handle Atmos soundtracks well. It's impeccably built, too, and offers a broad range of features. We would've loved if its two HDMI inputs were of the 2.1 variety, but as producer of sound first and foremost, it's tricky to fault. Also available from Sennheiser for the same AU$1,499.

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Best hi-fi deals

Save AU$203

JBL Spinner BT: was AU$649 now AU$446 at Amazon

JBL's first ever turntable (one of two to be released at the same time) is a surefire winner in the budget space. It has a great quality built-in phono output making connection to an amplifier as easy as possible (but you can by pass it if you wish) or you can stream via Bluetooth to a wireless speaker. We'd obviously recommend using the phono output first, but streaming via Bluetooth is a lot more convenient!

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Prime Day FAQ

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

Prime Day 2025 dates: when is Prime Day in Australia?

Prime Day has gotten longer and longer over recent years, and in 2025, Prime Day is its longest-ever at 7 whole days. It kicked off on Tuesday, 8th July and will run until Monday, 14th July.

Speaking from experience in covering Prime Day sales in Australia, we also expect deals from Germany, Japan, the UK and the US to be available to Australian shoppers through the Amazon Global Store, once the Australian sale has officially come to a close, meaning Aussie Prime members could take advantage of many more hours of deals.

The October version of the event – officially 'Prime Big Deal Days' but also known as 'Prime Day 2' – is now a mainstay in the Prime calendar, too. Last year it kicked off on 8th October and ran through to 13th October. Amazon hasn't yet confirmed if Prime Day 2 will be returning later this year.

What Prime Day 2025 deals can I expect?

OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products in the consumer electronics space are pretty much guaranteed to be on offer at Amazon during Prime Day.

Big-sellers over recent Amazon Prime Day have included the Sonos Beam and Arc soundbars, Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.

Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it.

For Prime Day 2025, we will look out for deals on last year's LG C4 OLED TV and any other lingering 2024 OLED TVs from LG, Sony and Samsung, perhaps even a lowest-ever price on Sony's excellent WF-1000XM5 wireless earbuds and WH-1000XM5 headphones, and the best soundbars from the likes of Sonos and Samsung.

You never know, perhaps even a rare discount on Apple products (likely not brand-new ones) such as the iPhone 16, HomePod 2 and AirPods Max could show.

What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between.

While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.

How much does Amazon Prime cost in 2025?

First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or free expedited delivery (in select areas) on eligible items bought from Amazon, as well as access to the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page.

And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay.

That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days end and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!

To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

Prime Day 2025 shopping tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.

2. Google a product before buying
Not every Prime Day 2025 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all!

We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big-brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2025 deals.