The Fire TV box will sell for £79 in the UK when it's released next month, but Prime members can get it at a discounted price of £49 until Monday [September 8th].
Users are able to search for content using their voice and the supplied remote control. Content can be searched by movie; TV show; actor; director or genre.
Each Fire TV box is pre-registered to whoever purchased it, so it already has details allowing users to instantly access paid content.
Advanced Streaming and Prediction (ASAP) predicts what content a user will want to watch and pre-buffers it before playback so it's instantly available. An X-Ray feature allows users to view information about cast and crew on a connected Amazon tablet.
Users can also play games through the box, including titles such as Minecraft, Asphalt 9 and NBA 2K14. The supplied remote control can be used or an optional, separate game controller is available too.
The Amazon Fire TV set-top box can be pre-ordered now, for a general release on October 23rd.